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Recover Lost Customers With WooCommerce Abandoned Cart Email

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Recover Lost Customers With WooCommerce
Abandoned Cart Email

Access 60+ Woocommerce abandoned cart email templates, automate your
campaigns & recover 64% of your abandoned carts.

WooCommerce Abandoned Cart: A Complete Guide for 2023

If you’re an online retailer using the WooCommerce platform, you know how frustrating it can be to see potential customers add items to their cart and then leave without completing their purchase. That’s where WooCommerce abandoned cart recovery comes in.

This blog post will cover everything you need about abandoned cart recovery in 2023. We’ll discuss what they are, why they’re essential, and how to set them up on your WooCommerce store. We’ll also provide tips, and best practices for crafting effective WooCommerce abandoned cart emails encouraging customers to return and complete their purchases.

So if you want to increase your sales and recover lost revenue, keep reading to learn about WooCommerce abandoned carts.

Lost sales? Not anymore! Recover up to 64% of lost sales with BayEngage's WooCommerce Abandoned Cart solution. Boost conversions and revenue with our powerful email, SMS & pop-ups.

What Is WooCommerce Abandoned Cart?

WooCommerce abandoned cart is a term that refers to a customer who has placed items in the shopping cart but then left the store without completing the purchase. If the customer returns to complete the transaction, he/she is no longer considered an abandoned cart.

Customers leave their carts behind because they are not sure if they want to buy what they have selected. Some customers may also decide against completing their orders because they need more time to think about it or are not ready to pay for their purchases.

WooCommerce abandoned cart recovery is essential for retailers because companies can use them as indicators of customer interest in specific products and categories. They also give merchants information about which products might need improvement or adjustments to increase sales conversion rates.

What Are The Main Reasons For WooCommerce Abandoned Cart?

If you’re selling products online, you’ve likely experienced the frustration of a customer who gets to the checkout page and then abandons the cart. You work hard to optimize your site, so people convert, but they simply can’t make it through the checkout process.

There are many reasons why shopping cart abandonment happens, but the most common causes include the following:

– Unexpected shipping costs
– Need to create a new account
– A casual search for the next purchase
– Concerns about payment security
– The checkout process is lengthy and confusing
– No promo code
– High cost of fast delivery
– Website crash and slow loading time
– The return policy was unsatisfactory
– Poor customer service

Most eCommerce store owners ignore WooCommerce cart abandonment, but you can do something about it. We will discuss recovering the abandoned carts in the forthcoming sections.

How To Recover WooCommerce Abandoned Carts?

As WooCommerce store owner, you must have surely faced the problem of lost customers. While some leave your site because they cannot find what they want, others do not see a reason to buy from you. The other reason is that they simply get distracted by something else and forget about their shopping cart.

The number of abandoned carts can be really high, especially during the holiday when people shop more often and try out different products. For example, according to Baymard‘s research, the average number of abandoned carts is around 70%. So, if you have an online store and want to increase sales, you must take care of all these lost customers.

Top 8 Strategies To Recover WooCommerce Abandoned Carts

If you have experienced WooCommerce abandoned carts, then keep reading to find out how you can solve it and increase your sales with these top six strategies:

1. Use WooCommerce abandoned cart emails

If your customers abandon their carts, they are close to buying something but didn’t complete the purchase. It’s essential to re-engage them with an abandoned cart email.

Set up WooCommerce abandoned cart email reminders to send to customers who have left items in their carts. These emails can include a reminder about the items left in the cart, a special offer to encourage the customer to complete their purchase, and a clear call to action to return to the site and complete the checkout process.

You can use a WooCommerce email plugin to send these emails. These emails should contain information about the products they left in their cart and encourage them to return and complete the transaction.

2. Use retargeting ads

Use Retargeting

Retargeting ads are an excellent way to recover abandoned carts. When you use them, you can target your customers with the same products they left behind in their carts. This allows you to remind them of the items they were interested in buying and hopefully entices them back into completing their purchase.

Retargeting ads are effective because they help you stay top-of-mind with your customers without being overly intrusive or aggressive. They also keep your brand fresh in their minds, which is important when getting them back into your store after they’ve abandoned their cart.

3. Use exit intent popups.


Exit intent popups are another great way to recover abandoned carts. These popups appear at the point of exit when your customer is about to leave your site, and they encourage them to continue shopping with you.

These types of popups are less intrusive than traditional popups because they don’t interrupt what the user is doing. Instead, they wait until the user has almost finished with their current activity before displaying an offer for them to continue shopping on your site.

4. Offer a guest checkout option

Checkout Option

Guest checkout process is simple that allows customers to check out without creating an account and is a crucial step in WooCommerce abandoned cart recovery. This can be done with just their email address, meaning they don’t have to remember multiple passwords or fill out lengthy forms.

This also reduces the number of steps in the process and makes it easier for customers to complete their purchases. Many people abandon their carts because they don’t want to go through all these steps to buy something. When you offer a guest checkout option instead, it will make things easier for them, so they’re more likely to complete their purchase.

5. Offer multiple payment options.


If you have many abandoned carts, consider offering your customers more than one payment option. Offering multiple payment options can make purchasing from you easier for your customers.

Some customers may not feel comfortable using their credit card online, while others may want the option of paying with PayPal or another service. You can offer these options by setting up a multi-step checkout process that allows your customers to choose their preferred payment method.

6. Display trust badges


Displaying trust badges or customer reviews during checkout can reduce abandoned carts. Trust badges, such as SSL certificates or payment security seals, show customers that their personal and financial information is secure.

Customer reviews can also increase trust by showing potential customers that others have had positive experiences with your product or service. You can help build confidence in your brand by displaying trust badges and customer reviews and encouraging customers to complete their purchases.

7. Send SMS Reminders


SMS reminders can be an effective strategy to recover abandoned carts because they have high open rates and can quickly reach customers who are on the go. By sending personalized SMS reminders, you can remind customers about the items left in their cart and encourage them to complete their purchases. You can also include a link to their abandoned cart to make it easy for them to pick up where they left off. 

SMS reminders can be especially effective for time-sensitive offers or promotions, as customers are more likely to see and act on these messages quickly. To ensure that your SMS reminders are well-received, it’s crucial to obtain customers’ consent before sending them and to avoid sending too many messages or messages that are too frequent or pushy.

8. Gamify the Checkout Process


Gamification is a strategy that involves adding game-like elements to the checkout process to make it more engaging and fun for customers. By offering customers a chance to win a discount or enter a giveaway, you can incentivize them to complete their purchase. Gamification can also help reduce cart abandonment by making the checkout process more interactive and enjoyable. 

To implement this strategy, you can use plugins or tools to add games, quizzes, or other interactive elements to the checkout process. It’s essential to strike a balance between making the process fun and engaging and ensuring it doesn’t become too distracting or complicated. It’s also important to ensure your rewards or incentives are relevant and valuable to your customers.

5 Best WooCommerce Abandoned Cart Recovery Plugins (2023)

1. BayEngage

BayEngage is a WooCommerce abandoned cart plugin that helps eCommerce stores recover lost sales by sending targeted email campaigns to customers who have abandoned their carts. It allows store owners to create personalized emails with product recommendations, discount codes, and other incentives to encourage customers to complete their purchases.

The email plugin also tracks abandoned cart data and provides analytics to help store owners understand why customers are abandoning their carts and how to optimize their recovery efforts. BayEngage is easy to set up and use, making it a popular choice for WooCommerce stores looking to increase their conversion rates and revenue.

If you are looking for a WooCommerce abandoned cart recovery plugin, here are the top reasons why BayEngage is a great choice:

–  Targeted email campaigns: Bayengage allows store owners to create and send personalized email campaigns to customers who have abandoned their carts.

–  300+ Customizable templates: The plugin provides various email templates to choose from, making it easy to create professional-looking emails.

–  Coupon codes: Store owners can offer discount codes or other incentives in abandoned cart emails to entice customers to complete their purchases using the plugin.

–  Abandoned cart data tracking: Bayengage tracks abandoned cart data and provide analytics to help store owners understand why customers are abandoning their carts and how to optimize recovery efforts.

–  Easy integration with WooCommerce: Easily integrates with WooCommerce stores, allowing store owners to set up abandoned cart campaigns with just a few clicks.

–  Automatic abandoned cart email triggers: Sends abandoned cart emails automatically based on customizable time intervals.

–  Customer segmentation: Allows store owners to segment their customer base and create targeted abandoned cart campaigns for specific groups.

–  Customer data integration: BayEngage integrates with customer data from other sources, such as CRM systems, providing a complete picture of your customers.

2. Retainful

Retainful’s WooCommerce abandoned cart recovery plugin helps increase customer retention and boost sales. Its range of features makes it easy for you to create targeted email campaigns, set up automated abandoned cart recovery, and track customer behavior in real time. Retainful also offers detailed analytics and reporting to see how your campaigns are performing and optimize your abandoned cart recovery strategy.

3. WooCommerce Recover Abandoned cart

WooCommerce Recover Abandoned Cart plugin allows you to set up automated email campaigns to target customers who have abandoned their cart. You can customize the email content, schedule, and frequency of the emails to best suit your needs. The plugin also allows you to track and analyze the performance of your email campaigns, so you can see how many carts recovered and how much revenue is generated.

4. YITH WooCommerce Recover Abandoned Cart

With YITH WooCommerce Recover Abandoned Cart, you can customize the emails to suit your business needs. You can also set up discounts and special offers to entice customers to return to their abandoned carts and complete their purchases. This plugin allows you to track the effectiveness of your cart recovery campaigns and make decisions to improve your sales and customer retention. It integrates seamlessly with your WooCommerce store.

5. Abandoned Cart Lite for WooCommerce

Abandoned Cart Lite for WooCommerce helps you recover lost sales and increase revenue by sending email reminders to customers. The plugin also allows you to set up email reminders that are automatically sent to customers who have abandoned their carts. The plugin is designed to work seamlessly with your WooCommerce store and is easy to set up and customize.

How To Use Bayengage To Boost Your WooCommerce Abandoned Cart Recovery Rate

Sending WooCommerce abandoned cart emails is an excellent way to generate more revenue because the potential customer is still in the buying mindset. WooCommerce uses a default email template that works great but is not very personal. We’ll cover how to create your own custom WooCommerce cart abandonment recovery emails free of charge with BayEngage.

Step1: Install And Activate BayEngage

install and activate

BayEngage is a free plugin, and you can download it directly from your WordPress dashboard. We assume you’ve already downloaded, installed, and configured it. If you need help, you can reach out to support@targetbay.com.

Step 2: Upload The Abandoned Cart Recipients List

upload recipients list

Click Campaigns > Email Campaigns > Enter a Campaign name and Click Next to get started.

Next page, Add your ‘To’ recipients list, confirm the ‘From’ name and address, add the subject line (you can insert personalization by clicking the right drop-down), and click ‘Choose’ to edit your email template.

edit your email template

Step 3: Create The WooCommerce Abandoned Cart Email Content

Search” WooCommerce abandoned cart email” to choose a template from our gallery or create your own.

create the woocommerce abandoned cart email content

You can customize and edit the template as per your needs. Click Save.

customize and edit the template

Step 4: Send Your Campaign

You can choose to send your campaign immediately or schedule it later. Now, all you have to do is click send. BayEngage will send this email via WooCommerce to customers who abandon their carts in your store.

send your campaign

Brownie points💡

10 Best Practices You Need To Know Before Sending Your WooCommerce Abandoned Cart Email

WooCommerce abandoned cart emails can be customized and scheduled as needed. The best abandoned cart practices below will help you craft effective emails that will get your customers back on track and increase your sales.

1. Understand Why Cart Abandonment Happens

re-engage abandoned carts

We’ve all been there: you’re shopping for a new pair of shoes, you find the perfect pair and click “add to cart,” and then… nothing happens. The shoes disappear into the ether, never to be seen again.

It’s a common experience, but it’s also one that you can easily avoid. Understanding why people abandon shopping carts is key to re-engaging them successfully.

For example: if someone abandons their cart because they’re having trouble finding an item in your store’s search bar, try adding additional search filters or even using Google’s Autocomplete feature to help them find what they’re looking for.

If someone abandons their cart because they’re worried about being charged for something they didn’t buy, then ensure all prices are displayed on product pages and include any discounts available on checkout pages. Hence, people feel confident about making purchases without worrying about spending too much money.

Divers Supply Recovered Abandoned Cart Worth $71,456 Every Month

"Building an online store was not easy. We didn’t know much about eCommerce email marketing. BayEngage helped us in every step of the way to be successful."

2. Create A Series Of WooCommerce Abandoned Cart Emails To Keep Your Customers Engaged

create woocommerce abandoned cart emails series

When people add items to their cart but leave without checking out, they abandon their cart and are interested in your store.

That means you can’t just send them a generic email with links to your social media pages or some other generic offer. You need to think of a way to get them back into the buying mood! One way is by sending them a WooCommercce abandoned cart email series.

Have one email go out immediately after someone abandons their cart, another go out 24 hours later, and another 48 hours after that. We’ll walk through the best times to send abandoned cart email.

Email 1: 45 Mins After Cart Abandonment

You should send the first WooCommerce abandoned cart email after someone abandons their shopping cart as soon as possible. The sooner you send it, the better your chance of recovering lost revenue.

You should personalize the email with a message that addresses the person directly by name and suggests another product they might like based on what they were looking at before abandoning their cart.

Email 2: After 24 Hours

If your customers don’t complete their purchase within 24 hours, send them follow-up emails for WooCommerce abandoned cart recovery that offers a discount or coupon code for their next purchase in your store. It will help incentivize them to come back to complete their order and save money in the process!

Email 3: After 48 Hours

Your final WooCommerce abandoned cart email is usually sent two days after the initial email with a higher level of urgency than Email 2 had. If neither of these emails worked yet, send them one last time with an incentive, such as free shipping, to push customers towards completing their purchase.

3. Use A Clear Subject Line To Help Your Email Get Noticed

excellent customer support

The first thing anyone notices when opening a WooCommerce abandoned cart email is its subject line. Yours must entice readers into opening it without being too pushy or evident about its contents.

You want them to read what you’ve written because it’s interesting or helpful — not because you’re trying to sell them something. Subject lines should be no longer than 50 characters (including spaces). The shorter yours is, the better you have at getting opened by subscribers.

Here are some examples of effectively WooCommerce abandoned cart subject lines:

–  Your items are still here!
–  Hey {first_name}, Did you forget something?
–  Your order is ready!
–  We’ve missed you!
–  Check out before the sale ends!
–  This is your last chance to save
–  Look what else you can save!
–  There’s still time!

4. Make Your Call-To-Action Clear And Concise

optimize for mobile

If you can’t tell the reader what you want them to do, they won’t do it. And that means that your email will be a waste of time (and money).

The best way to ensure that your CTA is clear is to use short, straightforward language and keep it focused on one action: buying something or taking another kind of action.

If you’re trying to get people back into the process of browsing, then make your CTA “Start shopping” or “Continue browsing.” If you’re trying to close a deal on an item someone has put in their cart but hasn’t bought yet, then make your CTA “Buy now!”

5. Use An Abandoned Product To Spark Interest In Your Other Products

Including a picture of your product is a great way to spark interest, but you can’t just throw it in there willy-nilly.

Make sure your featured product is related to what they’ve been shopping for. If the customer leaves looking for a bag, show them that exact product!

You can also use this as an opportunity to pitch them something else—maybe you have a new color or size that would be perfect for them? Or perhaps another product caught their eye, and you want to let them know about it? If so, let them know!

6. Provide Excellent Customer Support

If a customer abandons their cart, there’s a good chance they’re not coming back. But if you can provide them with the customer support they need to complete their purchase, you can turn that abandoned cart into a loyal customer.

For example, suppose they’ve left items in the cart but are having trouble finding the checkout button or entering their payment information. In that case, send them a personalized email with instructions on completing their order.

7. Make Sure Your Emails Are Perfectly Optimized For Mobile Viewing

It’s no secret that most people browse the web on their phones. If you’re getting a lot of customers abandoning their carts, then it’s likely that they’re being prompted to do so because they were trying to place an order from their phone. This is why ensuring your emails look good when viewed on a mobile device is essential!

If your emails don’t look great on mobile, you’re missing out on a massive chunk of the market! Luckily, ensuring that your emails look great on any device is easy. Just use this handy checklist:

–  Use responsive design so that your emails look good on mobile.

–  Ensure your images aren’t too small and don’t have too much text around them.

–  Don’t use fancy fonts or graphics that may not load well or slow down the email delivery process.

8. Include Social Proof In Your Emails

include social proof

Social proof is a great way to increase the rate of your WooCommerce abandoned cart email success. Social proof is a way of saying that people are more likely to do something if they see that others are already doing it.

You can add social proof by including testimonials, reviews, or even just the number of people who have made purchases on your website in the past. This will help convince customers who have abandoned their shopping carts that they’re not alone in their decision and that other people have been able to make successful purchases with no problems.

It also gives them an idea of what kind of products you sell and how much money you offer them, which is also crucial for convincing potential customers that they should buy from you instead of elsewhere.

9. Don't Be Pushy Or Too Salesy

don't be pushy

It’s important to remember that the reason you’re sending an abandoned cart email is that your customer has left their shopping cart without completing the purchase. That means they’ve already decided: they’re not going to buy from you right now. That doesn’t mean they won’t buy later, though!

So try not to make your abandoned cart emails look overly pushy or salesy. You want these emails to be friendly and helpful, so when the customer comes back and sees that message in their inbox, they won’t feel like you’re pressuring them into buying something they don’t want (or didn’t even realize they wanted).

Automate WooCommerce Abandoned Cart Recovery With BayEnagage

With BayEngage’s abandoned cart recovery recipe, you can set up your automation and start recovering abandoned carts within minutes!

10. Use Email Marketing Software To Segment And Manage Your Campaigns

It’s not always easy to manage all the different aspects of your email campaigns, especially if they’re running on a platform like Woocommerce. That’s why we strongly recommend using email marketing software that makes it easy for you to segment your emails, target specific users, and run multiple campaigns at once.

When managing many abandoned carts at once, it’s crucial to segment users easily into groups so you can send them emails relevant to what they didn’t buy! This will help you send the right message to each customer, so they don’t get emails they don’t care about.

If you don’t have access to this kind of software, consider hiring an email marketing agency that does.

5 Examples of effective WooCommerce abandoned cart email

Abandoned carts are a fact of life for most eCommerce platforms, so we’re going to look at five examples of abandoned cart emails that a WooCommerce store could use:

1. A Reminder Email

A reminder email is the best place to start with your abandoned cart emails. It’s a good idea to set up a reminder email so you don’t have to worry about it later.

In your reminder email, let customers know that they’ve left something in their shopping cart and provide an opportunity for them to complete their purchase. This can be an effective way to jog the customer’s memory and encourage them to complete the transaction. This can be as simple as a button that says “buy now” or “checkout.”

2. A Limited-Time Offer Email

This email offers customers a limited-time discount or promotion to incentivize them to complete their purchases. This can be especially effective if you give them an extra percentage off or some other type of discount to encourage them to purchase immediately.

If you don’t want to offer a discount, another way to use this tactic is by sending out a “flash sale” email. This can create a sense of urgency and encourage the customer to act quickly.

3. A Customer Feedback Email

This type of email asks the customer for feedback on why they didn’t complete their purchase. This can be an excellent way to gather insights about the customer’s experience and identify areas for improvement. This can help you improve your product, service, and overall customer experience.

An abandoned cart email is a great way to get this feedback without being too pushy. You can include a link that takes the customer directly to a page where they can fill out a quick survey, and then thank them for their time and offer them a discount code if they decide to purchase after all.

4. A Personalized Email

Personalization is one of the most effective ways to get your customers back, and it’s also a great way to stand out from the crowd. This type of email uses data about the customer’s browsing and purchase history to create a more personalized and relevant message. This can help increase the chances that the customer will complete their purchase.

Including relevant information about your particular customer and their shopping cart—will make them feel like you’ve gone above and beyond for them by remembering their specific details.

5. A Bundle Email

The idea behind the bundle email is that you offer a discount on all the items in your cart, but only if they’re purchased together. This is a great way to encourage customers to complete their purchases and get them excited about buying more from you.

When creating a bundle email, it’s essential to stay focused on the customer experience and ensure that everything feels personal and tailored to them. You also want to ensure that each item in the bundle has something unique about it so that people are excited about opening it up!

What Effects Do WooCommerce Abandoned Cart Emails Have On The Digital Experience?

With the rise of eCommerce, abandoned cart emails have become an essential part of the digital experience. How do they impact the overall customer experience?

WooCommerce abandoned cart emails are a valuable tool to help online shoppers. They offer immediate gratification, free shipping, discounts, and other incentives to encourage customers to complete their purchases.

On average, more than 10% of abandoned carts are decided to complete the purchase, and this number has grown steadily over the years.

While WooCommerce abandoned cart recovery emails serve as an excellent way for retailers to recoup lost sales, there is no doubt that they can significantly impact customers’ shopping experience.

Start Your WooCommerce Abandoned Cart Recovery Process With BayEngage

If your store loses money due to abandoned carts, the BayEngage WooCommerce plugin can help you recoup lost sales and customers.

The WooCommerce Abandoned Cart Plugin from BayEngage is an easy-to-integrate solution to help you recover WooCommerce abandoned carts and increase your customer lifetime value. Create your free account today and start recovering those lost sales!

Don't let your potential customers slip away. Take action and revive your WooCommerce abandoned carts with BayEngage.


WooCommerce abandoned cart plugin allows you to send automated and timely email reminders to customers who have added your products to their cart but fail to complete the purchase.
There are several methods for recovering abandoned carts, such as exit-intent pop-ups, social proofs, smooth checkout, and multiple payment options.

Here’s how to Use BayEngage’s WooCommerce Plugin to increase sales:

Step 1: Download, install and activate the WooCommerce Cart Recovery Plugin.

Step 2: Go to the Email Templates tab. And start creating WooCommerce abandoned cart emails.

Step 3: Finally, you need to decide when to send the abandoned cart email and whether to activate it or not.

Ideally, you can send the first abandoned cart email within an hour, the second email in one day, and the third email after three days.
The average cart abandonment rate is 69.82%.
Cart recovery campaign with three emails is likely to recoup the lost revenue. Send the first email within 1 hour, the second email in one day, and the third email after three days.
It is a follow-up email sent to those who added items to their cart but did not complete the checkout process. As a result, your copy should be appealing to the buyer, with discounts and loyalty programs that encourage them to return to the cart.

There are several ways to recover an abandoned cart in WooCommerce, such as:

– Sending follow-up emails to customers who abandoned their carts with special offers or discounts.
– Using retargeting ads to remind customers of the items left in their cart.
– Implementing exit-intent pop-ups with incentives for customers to complete their purchases.
– Offering free shipping or other incentives for completing the purchase.

Abandoned cart recovery refers to the process of re-engaging potential customers who added items to their online shopping cart but left without making a purchase. This can be done through email reminders, personalized offers, or other tactics to encourage the customer to complete the purchase. The goal is to recover lost sales and improve overall conversion rates.

The abandoned cart feature is a functionality on eCommerce websites that helps recover lost sales by reminding customers of the products they left in their shopping carts but didn’t purchase. It sends automated email reminders to customers with abandoned carts, prompting them to complete their purchases. The feature can help improve conversion rates and boost revenue for online businesses.

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Recover 64% Of Your WooCommerce Abandoned Carts With BayEngage

Send 2500 emails to 250 subscribers