WooCommerce Cart Abandonment Recovery [A Complete Guide]
WooCommerce cart abandonment is a significant issue for eCommerce stores.
Many store owners don’t do anything about it and lose thousands of dollars every month. What can you do?
Using a strategic plan to re-engage customers and complete the purchase is essential for retaining them for a more extended period and recovering lost sales. You can also use WooCommerce abandoned cart recovery emails to rescue them!
This post explores how these emails work, when you should use them, and some tips for making them even more effective.
What Is WooCommerce Cart Abandonment Recovery?
WooCommerce cart abandonment recovery is a WordPress plugin that helps you recover abandoned carts and increase your sales.
It allows you to create automated follow-up emails for every abandoned cart, which is proven to increase sales by 2-4 times.
WooCommerce cart abandonment recovery will be a great addition to any store because it will save you time and money by helping you recover abandoned carts.
Why Should We Recover WooCommerce Cart Abandonment?
When it comes to eCommerce, you can optimize many different aspects. One of the most critical areas is cart abandonment recovery.
The average online cart abandonment rate is currently around 70%. This statistic may alarm the consequences of cart abandonment strategies used to counter it.
Even though cart abandonment results in a significant loss of sales, most eCommerce store owners fail to implement an effective marketing strategy to re-engage abandoned users. Simply believing in retargeting ads will not suffice.
A structured WooCommerce cart abandonment strategy is required to recover lost business effectively. The convincing reason to implement a cart recovery strategy is that the cost of recovering an abandoned cart is much lower than the cost of acquiring a new customer. And the online store owner knows what the customer wants and can provide personalized deals.
According to recent studies, approximately 75% of people who abandon shopping carts intend to return to complete the purchase. So, if you don’t have cart recovery strategies, you’ll lose money!
How To Recover WooCommerce Cart Abandonment?
Statistics show that eCommerce brands will lose around $18 billion due to “cart abandonment.”
The story behind these numbers is that online store owners have a massive opportunity. Here, it would be best if you had a proper strategy for WooCommerce cart abandonment recovery.
First, let’s look at some of the common reasons for cart abandonment:
Reasons For WooCommerce Cart Abandonment Recovery
The best part is that each of the reasons listed above has solutions. Online store owners now have myriad options to make money from sales they previously missed out on.
Here are three basic approaches to WooCommerce cart abandonment recovery depending on the amount of customer information you have.
Behavioral Triggers
Sending personalized notifications to customers who have abandoned carts can help you increase your abandoned cart recovery rate.
You can even give those customers special discounts to entice them to return to their abandoned carts. You can set reminders a few minutes after a shopping cart abandonment, but you should ideally send reminders within the first 24 hours.
Retargeting Ads
Retargeting ads help you recover abandoned carts by displaying customers with the products they left behind. Retargeting ads are effective at WooCommerce cart abandonment recovery and don’t require advanced marketing skills.
WooCommerce Abandoned Cart Emails
A WooCommerce abandoned cart email is sent to the one who has added items to their cart, completed a portion of the checkout process, and then left the site without making a purchase. Abandoned cart emails have an extremely high ROI while being simple to write and send.
How To Use Email Marketing For WooCommerce Cart Abandonment Recovery?
Firstly, you should not stop interacting with customers because they leave your website. WooCommerce email marketing is one of the most effective ways to re-engage a potential customer who has previously abandoned their eCommerce cart.
Although the surveys vary by industry, device, and strategy, they provide an excellent opportunity for you to craft timely cart abandonment emails that will connect with the audience and drive engagement.
Most marketing copy aims to instill a sense of urgency, highlighting the product’s benefits and possibly a discount code to entice the user to return and complete the transaction.
Here are the ten ways to improve your WooCommerce cart abandonment recovery using an email marketing campaign:
- Show them what they are missing out on by abandoning their cart. Then, recreate the abandoned cart in the email, displaying the items they left behind. When it comes to online purchases, emotion plays a crucial role at work, so take advantage of it.
- Show the customer similar in-stock items at a lower price and faster shipping. Also, allow them to add enticing replacement options to their shopping cart.
- Facilitate a faster purchase, and provide customers with a single-click, in-email purchase completion capabilities.
- Identify the customers who have a history of abandoning their carts and then converting when a discount is offered. Make sure to send them all small coupons, recognize their worth, capitalize them with money-saving strategies, and close the deal.
- Attract both procrastinating and proactive customers by offering incentives like free shipping to complete the purchase.
- Synchronize emails across all channels. This aggressive workflow will allow you to send custom messages based on user behaviors.
- Remember, you must do A/B testing different messages and recreate messages, offers, and calls to action in real-time to determine what resonates with each customer while sending discounts and offers.
- Connect conversions from your internal order processing systems to conversions tracked by your email provider. Ensure that your emails never confuse customers because one system isn’t communicating with another.
- Abandoned cart emails are a second opportunity to continue the conversation with an essential set of people, so approach with a customer service focus.
- Include abandoned cart emails in your feedback loop. Inquire about customer service issues; with this qualitative feedback, you can discover and resolve potential checkout problems.
Other Strategies For Successful WooCommerce Cart Abandonment Recovery
#1: Make The Cart Notification Visible
People who abandon shopping carts want to save their items for later use. So, if you want them to return and complete the purchase, it is essential to keep the cart visible.
It will otherwise be out of sight and out of mind. It could be as simple as increasing the size and prominence of the cart icon in the right corner to reflect the number of items in the cart.
#2: Use The Exit-Intent Popup
“I can get it cheaper somewhere else.” Unfortunately, when online shoppers are unsure about purchasing something, this is the most common reason to leave the cart.
And the good news is that it is also one of the simplest objections to overcome if you can offer them a discount code if they intend to leave your site.
This is where the exit-intent popup comes into play. Exit-intent popups detect when online shoppers are about to leave by analyzing their online behavior. It then displays a popup message encouraging them to stay by offering a discount or providing additional information.
#3: Enable WooCommerce Guest Checkout
Are you a first-time visitor or a returning customer? (log in or create a new account) Many checkout procedures begin with this redundant question. It’s not a good idea to make customers create an account before they can check out.
One of the most common factors that “kills conversions” is account creation. It slows down the checkout process and causes customers to abandon their carts.
The reason is simple: you’ve unintentionally disconnected the potential customer from their original goal of purchasing products from your store. If you do not need to create an account, you will lose a lot of data and potential opportunities to follow up with them later.
However, You can allow users to order using the WooCommerce guest checkout quickly and then ask them for all of the information used to create an account at the end; their email, address, phone number, and so on will be gathered for shipping. This allows you to stay in touch with your customers and build relationships to place future orders.
#4: Show Your Social Proofs
One of the essential factors in an online shopper’s buying decision is trust, especially if they decide whether to purchase something.
Any attempt to deceive them may result in negative consequences and a loss of sales. So I’ve compiled a list of clever ways for you to leverage social proofs:
- Customer reviews: You should contact your most satisfied customers and request a positive review for your website.
- Recent sales notification: Showing what other customers are buying on your site is probably the simplest way to add social proof. Since the beginning of time, this little sales hack has been one of the must-have elements on every WooCommerce site.
#5: Send WooCommerce Abandoned Cart Emails
Using WooCommerce abandoned cart emails to recover lost revenue is a massive opportunity for store owners. Nearly half of all abandoned cart emails are clicked, and more than a third of those clicks result in a purchase back on the site.
These emails can also be triggered when a shopper abandons at any stage in your WooCommerce store, typically using a WooCommerce plugin.
Using BayEngage’s WooCommerce abandoned cart features, you can set up cart recovery emails that will automatically integrate with your WooCommerce store.
That means you won’t have to spend money on unnecessary WooCommerce extensions or third-party WordPress plugins because BayEngage is fully compatible with WooCommerce and will handle sending your marketing emails!
Here are some key features to note in BayEngage apart from the WooCommerce abandoned cart email:
- 300+ responsive email templates
- Simple email builder
- Millions of free stock images
- Real-time analytics and reports
- Email automation
- A/B testing
- Lists and Segmentation
- Third-party integrations
- Autoresponders
- Popup builder
- Phone, email, and live chat support
- SMS marketing
#6: Set Up Push Notification
Reminding customers of what they’ve left behind after they’ve left your site is essential. Using web push notifications is another more straightforward, faster, and more direct approach than the cart recovery email mentioned above.
It raises shoppers’ brand awareness of your products in the same way that ad retargeting does, but much cheaper and more accessible.
For example, a close with a push notification will immediately send a reminder to let them know they have forgotten something in their cart. These notifications are clickable, allowing them to return to complete the purchases right away.
Email Templates For WooCommerce Cart Abandonment Recovery
Here are some fantastic free abandoned cart email templates to help you improve your email marketing strategy.
Get Started With WooCommerce Cart Abandonment Recovery!
This blog contains a wide range of suggestions. But where do you begin? We start with the lowest-hanging fruit whenever we consider taking action in any business.
If that’s your case, we’d recommend checking the email marketing strategy that is easily capable of supporting the strategies outlined in this blog.
Then, consider things you can do to set your emails apart from the tried-and-true methods used by everyone else. Re-energize those campaigns with a bit of fairy dust. Improving your WooCommerce cart abandonment recovery is a step-by-step process requiring numerous smaller steps.
We’re also excited that BayEngage can help WooCommerce store owners recover lost sales. So, with BayEngage, set up your first abandoned cart email and start increasing sales on your WooCommerce site.
