TargetBay Rewards — pricing
The platform is free, always. You are not charged for enrolments, for points issued, or for shoppers opening the loyalty widget. One line ever appears on your bill: a redemption, at $0.99 or less, capped in dollars and never taken as a percentage of the order.
Estimate your bill
Estimate only. Your per-redemption rate is set by your redemption volume for the month, and applies to every redemption in that month.
The more your customers come back, the less each return costs you. Rates drop automatically — nothing to upgrade, nothing to ask for.
| Tier | Monthly redemptions | Per redemption | Monthly minimum |
|---|---|---|---|
| Launch | 0–50 | $0.99 | None |
| Growth | 51–250 | $0.89 | None |
| Scale | 251–1,000 | $0.79 | None |
| Plus | 1,000+ | $0.69 | None |
Referrals are priced separately from redemptions, on their own monthly volume.
| Referral volume | Per successful referral |
|---|---|
| Up to 100 referrals / month | $2.00 |
| Over 100 referrals / month | $1.50 |
No feature walls to unlock and nothing held back for a higher plan. What used to be spread across four plans now comes standard, and your rate only moves with how many redemptions you actually get.
Included
Tiers, earning rules, redemption options and the on-site widget, configured and live on your store.
Included
Existing point balances and reward history move across, so returning customers see the balance they expect.
Included
Points-expiring nudges, near-threshold reminders, birthday and VIP triggers — built inside Klaviyo, alongside the emails you already send.
We don't get paid until you get a repeat purchase.
