Why was Mailchimp so popular?

Mailchimp positioned itself in a world of drab, dark business solutions by adding a new dimension to the old and outdated email marketing industry.

It is jam-packed with excellent analytics, fascinating campaigns, powerful automation, an easy-to-use platform, and a variety of prebuilt templates for novices. Mailchimp remains a favorite for many marketers.

Mailchimp has become a key differentiator for any business looking to leverage email marketing. With its solid brand recognition and capabilities, Mailchimp can help you develop a well-thought-out email marketing program with a high ROI.

Yet, Mailchimp is not the best email marketing tool out there. It has a lot of cons that make its users look for Mailchimp alternatives. If youโ€™re one among them, then, weโ€™re sure these issues are familiar to you.

Are these issues familiar?

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List Of Tools That Are Better Than Mailchimp

Mailchimp alternatives Inforgrphics

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Reduce your spam score to 0.04% and boost your sender reputation and ROI by switching to BayEngage.

Mailchimp Alternatives #1 : BayEngage

BayEngage is a customer engagement and all-in-one marketing automation product from TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe. BayEngage is an affordable and sophisticated choice for those of you that need a simple option but are on a shoestring budget - it comes with free email newsletter templates for every occasion, sophisticated segmentation, and fantastic customer service.

BayEngage from TargetBay is extremely user-friendly and a great time saver for Ecommerce email marketing campaigns. We used both Infusionsoft and Mailchimp, but we found it challenging to send emails without bouncing back and have them landed in the โ€˜Inbox folderโ€™, email open rates challenge was finally solved and that too instantly when we switched to TargetBay

Customer Engagement And All-In-One Marketing Automation

With BayEngage, you can acquire more customers, recover abandoned carts, reactivate lost customers, and engage them throughout their lifecycle using email autoresponders. You can build powerful email segmentation and custom workflows to send relevant emails at the right time. Our welcome emails and abandoned cart email recipes easily improve your customersโ€™ journey. There are hundreds of responsive email templates to send promotional emails, or triggered series to drive your Ecommerce store sale. Also, BayEngage is one of the best Mailchimp alternatives when it comes to Newsletters.

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Mailchimp Alternatives #2 : Klaviyo

mailchimp vs klaviyo

Klaviyo is hands down one of the best free Mailchimp alternatives out there. An email marketing platform created for online businesses โ€” featuring powerful email and SMS marketing automation. Klaviyo delivers extraordinary experiences for customers across email and other owned channels, which makes it an excellent alternative to Mailchimp.

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Mailchimp Alternatives #3 : Omnisend

mailchimp vs omnisend

Omnisend is an email and SMS platform with a strong orientation towards eCommerce. It works predominantly on conversion-focused automation and segmentation options. There are some clear extra features that Omnisend offers that make it one of the best free Mailchimp alternatives.

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Mailchimp Alternatives #4 : CM Commerce

mailchimp vs cmcommerce

CM Commerce is a refreshing Mailchimp competitor that combines powerful eCommerce marketing with user-generated content tools. They work predominantly on customer engagement and have interesting features to build trust in your brand.

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Mailchimp Alternatives #5 : Sendinblue

mailchimp vs sendinblue

Sendinblue is a Paris-based company that provides sales and marketing solutions with a suite of products. Their decision to make waves by offering some of the cheapest plans available in the market has worked in their favor. Theyโ€™re surprisingly good for email automation and list management, which makes Sendinblue a great Mailchimp competitor.

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Mailchimp Alternatives #6: Active Campaign

mailchimp vs activecampaign

If you are looking for cheaper Mailchimp alternatives to build an automated email sales funnel, Active Campaign rises to the top. Active Campaign helps eCommerce businesses send newsletters easily and plan a complicated sales funnel, making it a great alternative to Mailchimp.

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Mailchimp Alternatives #7 : SendGrid

mailchimp vs sendgrid

SendGrid became one of the cheaper Mailchimp competitors with its affordable and top-performing email marketing tool, which focuses particularly on high-volume and transactional sending. Besides enabling high-volume sending, SendGrid also wins the race for top deliverability, making it one of the best Mailchimp alternatives.

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Sign Up And Access 300+ Email Templates!

No more wasting your time on designing aesthetic responsive email templates. BayEngage comes with professionally designed email templates for 100s of use cases.

Mailchimp Alternatives #8: Constant Contact

mailchimp vs constantcontact

Constant Contact is one of the best Mailchimp alternatives if running events is the top priority. Their event management features set them apart from every other email marketing service. This team has constantly been trying to educate users through webinars and courses and make the platform easier to use.

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Mailchimp Alternatives #9 : GetResponse

mailchimp vs getresponse

GetResponse entered the eCommerce market, claiming to be one of the easiest and effective newsletter tools. They offer excellent solutions when it comes to automation. GetResponse gained the marketersโ€™ attention by adding interesting tidbits such as free iStock photo images and an iOS and Android app to send your campaigns on the go, which makes it one of the best Mailchimp competitors.

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Mailchimp Alternatives #10: Moosend

mailchimp vs moosend

When Moosend hit the market, it caught the attention of every marketer as a free Mailchimp alternative. This included access to almost their entire pro features. By including a good selection of responsive templates and advanced segmentation, Moosend held its place in the market and turned out to be a good Mailchimp competitor.

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Mailchimp Alternatives #11 : MailerLite

mailchimp vs mailerlite

A relatively new Lithuanian email marketing solution provider and claims itself to be a modern, sleek, and aesthetic Mailchimp alternative - and it really is too! They offer decent offers for free users, which is exactly why they proudly call themselves โ€˜Free Mailchimp Alternatives.โ€™ MailerLite also offers good multilingual options.

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Mailchimp Alternatives #12: HubSpot

mailchimp vs hubspot

HubSpot entered the market as a platform for growth combining marketing automation, email, and other marketing tools with the power of CRM. HubSpot is one of the best Mailchimp competitors to offer a clear insight into how your marketing efforts and initiatives affect your customersโ€™ experience at different points in the buyerโ€™s journey. It continues to be one of the best Mailchimp competitors for advanced marketing features and functionality.

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Mailchimp Alternatives #13: ConvertKit

mailchimp vs convertkit

ConvertKit entered the email marketing game in 2013 - in a short span became an interesting Mailchimp alternative. ConvertKit was originally designed for authors and bloggers who became its brand advocates. Owing to popularity, it quickly enhanced its email marketing features and became one of the cheaper Mailchimp alternatives.

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Mailchimp Alternatives #14: AWeber

mailchimp vs aweber

AWeber, an email marketing service provider started in 1998, is a major Mailchimp alternative now. It has a huge fan base with small business owners. If you check AWeberโ€™s services and brand messaging, itโ€™s evident that they focus specifically on connections.

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Mailchimp Alternatives #15: SendX

mailchimp vs sendx

SendX is an intuitive and affordable Mailchimp alternative based in Delaware, USA. It has over 3000 companies as their clients in a short period of 3 years. It is a young and continuously and steadily growing company.

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FAQs

Yes. BayEngage is a good Mailchimp alternative for spam-free and ROI-driven email marketing.

BayEngage is a cheaper alternative to Mailchimp. The pricing starts at as low as $10.

Mailchimp has a lot of issues like paying for contacts and not subscribers, emails landing on spam, limited email templates, and more which is why you need a Mailchimp alternative.

BayEngage has 300+ email templates, powerful automation, 15+ signup forms, and you pay only for subscribers and not contacts. You can also reduce your spam score to 0.04% with BayEngage

Migrating all your data is as simple as a click. You can also avail BayEngageโ€™s free migration services to make the switch absolutely seamless.

naren rajagopalan

Narendar Rajagopalan is the Director of Marketing at TargetBay with a passion for MarTech and all things eCommerce. When heโ€™s not at work, he will be busy drinking Madras Filter Coffee or green tea (without sugar!)

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