Mailchimp is a popular email marketing solution for small businesses. It boasts several other features that make it a viable choice for reaching out to your customers.
Yet, despite all this praise Mailchimp gets, there are some serious downsides that you should be aware of before using the service. In this article, we’ll be going over some of these drawbacks so you can make an informed decision about whether Mailchimp is the right fit for your business or to consider Mailchimp alternatives in the market.
The Cons Of Mailchimp You Need To Consider Before Using The Service!
1. No autonomy over the design of email
Mailchimp is the email marketing tool of choice for over a million users worldwide. However, one of the drawbacks of Mailchimp is that it doesn’t offer a lot of flexibility in design or templates. While you can customize the templates they give you, there isn’t much room for creativity.
2. Customer service could be better
Mailchimp is an excellent email marketing solution, but it has its downfalls. It does not provide phone support for its free trial users, and sometimes they ought to respond to their customers.
My recommendation will be to try other Mailchimp alternatives if you are looking for better customer service and more insights about your subscribers.
3. User experience can be improved to make workflow more accessible and faster
The bad user experience of Mailchimp is another drawback of the service. The users have to do a lot of clicks to reach the goal, and they have to open new windows and scroll from one page to another. It takes time to get things done in Mailchimp. The user interface is not user-friendly, and it requires a lot of effort for a new user to get familiar with it.
So, Mailchimp users have grown tired of Mailchimp’s lackluster and unappealing user experience. It is especially problematic for novice users who might not be familiar with the basic concepts that Mailchimp uses.
4. Possibly a bit better contact organization
The other main drawback of Mailchimp is its organization of contacts. Mailchimp doesn’t allow you to organize your contacts in any way except by category or tags. You can’t sort by last name, first name, etc.
If your contacts come from different sources (like your website, social media, newsletter signups), you may end up with a mishmash of very similar names that are difficult to keep track of. The only way to solve this problem would be to sort through your list of contacts manually.
5. More free templates to choose from would be great
Mailchimp lacks some basic email templates that other competitors provide. This is not a problem for professional marketers, but for new users, it can be annoying.
The lack of simple email templates makes it difficult for new users to create emails quickly and easily. It forces them to use third-party tools or basic text editors to create an email template, which is time-consuming and frustrating.
Also, their templates are not very appealing, and options are pretty limited. Moreover, it’s not easy to find free email templates that you can use for all of your emails in Mailchimp. You can only find some free templates that you can use for newsletters, but if you want something more personalized, you will have to pay for it. So the best choice is to try out Mailchimp alternatives.
6. Inability to do much with the Mailchimp smartphone application
Another prominent drawback of Mailchimp is its inability to do much with the smartphone application. One cannot create and edit campaigns from the Mailchimp mobile app but must use the Mailchimp web interface instead.
And the Mailchimp app is not very useful for someone who wants to do more than check their campaign statistics. For example, you cannot send out an email campaign through the Mailchimp app, nor can you create an A/B split test with their app.
7. Mailchimp emails going to spam
A large portion of mailchimp emails goes directly to the spam folder. And this is a big problem for any business that invests time and money into creating email campaigns for their business.
The most common reasons why Mailchimp emails going to spam include many recipients per email, bulk content, or a large number of emails going to a specific domain. Make sure you follow our best practices for sending emails to ensure your emails don’t end up in spam.
8. Tagging contacts across various buckets can be managed better
The drawback of Mailchimp is that it can’t tag contacts based on their actions in an email. For example, if someone opens an email you sent via Mailchimp, it can’t tag that person as “opened” or “unsubscribed.”
Mailchimp tracks click and open, but these are reported at the campaign level only. So, Mailchimp is still an excellent tool for email list management and email marketing, but if your goal is to reach out to all of your contacts personally, you might need Mailchimp alternatives.
9. Paying only for active subscribers would make it best
Mailchimp’s email marketing service can be used for free or paid, which has many features. The drawback is that its pricing structure is complicated, and it’s difficult to understand if you don’t want to spend much money on your email marketing campaign.
Moreover, Mailchimp doesn’t have the option to pay only for the active subscribers you have. This makes Mailchimp users look for an affordable alternative to Mailchimp.
10. An in-built library for stock images could be significant
Mailchimp has many great features, but if you want to use stock images, you need to manage integration with another service like Canva and then include them in your emails. This makes users difficult to create stunning emails for their campaigns.
To Wrap Up This!
Mailchimp has been a great email marketing platform for many business owners, but it isn’t perfect. In this article, we’ve discussed some of the cons of Mailchimp that you should be aware of before signing up for one of their email services. However, there are plenty of Mailchimp alternatives in the market to consider. If you’re tired of using Mailchimp, then give a try to a better alternative to Mailchimp, BayEngage. Sign up for a 14-day free trial and unlock all the essential features.