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14.Dec.2021 Janani - BayEngage
Email marketing is a channel that companies cannot afford to ignore. It’s one of the most cost-effective ways to grow your business and connect with your target audience on a personal level, which is why an increasing number of businesses are using email marketing software.
Email marketing software helps to manage, design, and send emails to a larger audience. It also helps to set up mailing lists, integrate with social channels and boost online sales. Email marketing software also offers a way for companies of all sizes to market their products and services through email communications.
However, with so many email marketing software solutions available, how do you choose the right one? Your choice of email marketing software should be directly related to your business goals. While choosing an email marketing solution, think about the following:
These ten core features will help your business succeed. So take the time to research these essential features to make sure that the software you are looking to buy is worth it. To help you narrow down your choices, we’ve compiled a list of the top 20 email marketing software for 2021.
BayEngage is an all-in-one email marketing and automation software. BayEngage is an affordable option for those of you who need a budget-friendly but easy-to-use option – with free email templates for more than 30 use cases, advanced segmentation, and excellent customer service.
With BayEngage, you can acquire customers, recover lost shopping carts, reactivate lost customers and address every touchpoint throughout the entire customer lifecycle.
You can also use email segmentation, personalization, and custom workflows to send relevant emails at the right time to improve the customer experience. BayEngage has 300+ responsive email templates to send a series of emails to increase sales in your ecommerce store.
Best of all, BayEngage provides all of these essential features at a reasonable price, making it accessible to all small businesses.
Mailchimp is an email marketing software that offers professional-grade email marketing services for small businesses. Mailchimp lets you create, send, and track email newsletters. Furthermore, it is easy to integrate with a plethora of tools and has responsive email templates that work on all devices.
Mailchimp offers four different plans with features that are suited to the needs of every business.
Sendinblue is an email marketing software for small and medium-sized businesses that want to send and automate email marketing campaigns with a limited budget. Sendinblue also has an easy-to-use interface and all of the other features required to make it accessible to everyone.
The Sendinblue pricing is calculated based on the number of emails sent per month.
Moosend is an email marketing software that makes it easy for anyone to create, send and track emails – all from one place. Moosend offers an advanced campaign builder that enables you to easily create responsive newsletters and track your success at every stage of the process.
Constant Contact is an intuitive email marketing software that enables small businesses and nonprofit organizations to keep in touch with their customers and prospects. This software helps you build meaningful relationships with customers by automating the delivery of personalized emails, newsletters, announcements, and more.
Hubspot is an inbound marketing software. It helps you create, publish and share content that gets people talking about your brand online. It also enables you to measure the success of your efforts so that you can make every interaction with your customers count.
Campaign Monitor is an email marketing platform that makes it easy for small businesses, large organizations, and individuals to create, send and track beautiful email newsletters. Campaign Monitor’s robust features are accessed through an intuitive drag-and-drop interface with no programming required.
AWeber provides users with a simple and comprehensive feature set to manage their email marketing and deliver the right message at the right time. AWeber acts as an intelligent layer between your business and your subscribers’ inboxes.
MailerLite is an email marketing platform that helps businesses of all sizes, from startups to large companies, send better emails. It’s easy to use and helps companies grow their business by building, hosting, and managing a beautiful website that converts website visitors into customers.
GetResponse is an email marketing and automation app that allows you to create a mailing list and capture data onto it. It helps businesses with creating, sending, and analyzing their email campaigns. You can send newsletters to the subscribers on your list and use automated emails for their actions.
ActiveCampaign is a marketing automation solution that makes it easy to create and send email campaigns as well as manage contacts, content, and web forms. ActiveCampaign helps you nurture leads, build customer relationships and increase sales.
The ActiveCampaign pricing plan is based on a number of customer contacts.
Mailjet provides a complete solution that helps marketers to build and manage their email marketing campaigns. With Mailjet, you can send transactional and marketing emails, manage contacts, create complex automated workflows and stay compliant with the latest regulations like GDPR.
Drip is a marketing automation platform built for Ecommerce – utilizing email, SMS, and tight 3rd-party integrations to help businesses drive revenue. With Drip, customers can set up automated sequences of emails and SMS messages triggered by various actions in their store.
EngageBay is a marketing and sales CRM software for small businesses and startups. This software allows you to send emails, convert visitors into leads, and nurture them until they become customers.
ConvertKit is a tool that helps bloggers, podcasters, and other online creators grow their subscribers. ConvertKit can help you build relationships with your subscribers, so they trust you and want to hear what you have to say if you have an email list. They make it easy for bloggers, podcasters, and YouTubers to send great content directly to their readers’ or listeners’ inboxes.
SendX is an intuitive email marketing software for marketers and business owners. SendX gives you complete control over your email campaigns and helps you grow your business by bringing more leads and customers through the doors.
Autopilot is an email marketing automation and personalization platform that makes it easy to segment your contacts into personas, trigger relevant emails at the right time, and send highly targeted campaigns. With Autopilot, you can schedule all of your emails in advance, so they’re sent when it’s best for your audience.
Benchmark is a flexible and robust email marketing platform that makes it easy to collect, segment, and send highly personalized emails. Benchmark is designed for marketing teams of any size with customer segments big or small.
Email Octopus is a simple, affordable, and efficient way to manage your email marketing. It’s the ideal tool for small businesses, sole traders, or anyone who needs to send personalized emails on a budget.
Pabbly is a free email marketing tool that you can use to build your email marketing lists, create and send emails. You can create your email templates with Pabbly and send them out to anyone in the world. This email marketing software helps marketers to keep their customers updated about the company’s latest news and offers.
Email marketing software is a vital part of any email marketing campaign, whether you are a small business or an enterprise company. It’s essential to choose the right platform that fits your needs and can grow with your business.
If you’re looking for email marketing software in 2021, it’s crucial to think about your business goals and how each function can support you. Our list of the top 20 email marketing software should provide you with a good starting point to compare features, pricing, and help find the perfect fit for you.
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Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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