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The Shopping Cart Abandonment Strategy That All eCommerce Stores Need

16.Aug.2017 Krithika Siddharth - Email Personalization

The Shopping Cart Abandonment Strategy That All eCommerce Stores Need

A Baymard study states that shopping cart abandonment rate is currently at 69.23%. This simply means that 70% to 80% of your customers are leaving behind products in their carts. This alarming statistic tells us that plenty of online store owners fail to take advantage of the sophisticated tools that

17 Tips To Improve Your Online Sales

24.Jul.2017 Krithika Siddharth - eCommerce

17 Tips To Improve Your Online Sales

eCommerce is growing at a rapid pace and to compete with the competition, you should take a targeted approach and personalize your online marketing techniques. Remember, to build a successful online brand, one should be proactive and create a long lasting relationship with customers. Tip #1: Start With

5 Customer Retention Techniques To Make Your eCommerce Customers To Purchase More From You

21.Jun.2017 Sri Krishna - eCommerce Personalization Tool, eCommerce Store

5 Customer Retention Techniques To Make Your eCommerce Customers To Purchase More From You

It is a common proven fact that making an existing customer to make a purchase is six times more cost effective than finding a new customer online. While the competition in the eCommerce arena is skyrocketing, finding out a new customer through paid ad impressions, clicks and conversions is very expensive

5 eCommerce Email Campaigns For 2017

31.Jan.2017 Krithika Siddharth - Email Campaign

5 eCommerce Email Campaigns For 2017

Almost 1 billion internet users have made at least one online purchase in 2016. The eCommerce growth worldwide is phenomenal and the number of online stores are increasing at an alarming rate. The blatant fact is that customers will leave you for your competitor if you fail to inculcate loyalty in them.

Are You Happy With Your Black Friday, Cyber Monday Sales? If Not, You Should Read This.

24.Nov.2016 Krithika Siddharth - eCommerce Store

Are You Happy With Your Black Friday, Cyber Monday Sales? If Not, You Should Read This.

November Holiday Sale Update: Adobe has released the online shopping data for Black Friday, Thanksgiving and Cyber Monday. Report shows over $5 billion was spent by consumers by the end of Black Friday, a 17.7% growth from last year. Also, for the first time, Black Friday online sales surpassed the $3

eCommerce Personalization: Do It Right With Customer Segmentation

23.Nov.2016 Krithika Siddharth - Customer Segmentation

eCommerce Personalization: Do It Right With Customer Segmentation

Personalized marketing is the only way to improve your eCommerce conversions. Period! If your eCommerce website is not already personalized these stats might make you reconsider: 9 in 10 consumers say that personalization has some level of impact on their purchase decision. Organizations that have implemented

Campaign Ideas To Boost Your Sale This Black Friday And Cyber Monday

14.Nov.2016 Krithika Siddharth - eCommerce, Holiday Checklist

Campaign Ideas To Boost Your Sale This Black Friday And Cyber Monday

The busiest time of the year for eCommerce is just round the corner. Looking at data from the 2015 holiday season, branded websites have recorded 2.4 times higher sales than Amazon. If you are only selling on marketplaces then you should consider moving to your own branded domains. Also, according to

Introducing TargetBay – Why Is It Your Right eCommerce Personalization Tool

26.Aug.2016 Krithika Siddharth - eCommerce Personalization Tool

Introducing TargetBay – Why Is It Your Right eCommerce Personalization Tool

With the current eCommerce boom, building an online store is extremely easy and everything that comes after it is the tough part. Even then, with a solid marketing plan you can bring users to your website, but the real challenge lies in converting your traffic to paying customers. Did you know: According

The Importance Of Email Personalization And How It Improves Your ROI

19.May.2016 Krithika Siddharth - Email Personalization

The Importance Of Email Personalization And How It Improves Your ROI

Email marketing is the most cost efficient way to market your product to targeted customers . But, have you ever wondered why your eCommerce emails have poor returns? Why the open rates and CTRs are extremely low, even if your mailing list is filled with users who have signed up to receive your updates?

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