16.Aug.2017 Krithika Siddharth - Email Personalization
A Baymard study states that shopping cart abandonment rate is currently at 69.23%. This simply means that 70% to 80% of your customers are leaving behind products in their carts. This alarming statistic tells us that plenty of online store owners fail to take advantage of the sophisticated tools that
24.Jul.2017 Krithika Siddharth - eCommerce
eCommerce is growing at a rapid pace and to compete with the competition, you should take a targeted approach and personalize your online marketing techniques. Remember, to build a successful online brand, one should be proactive and create a long lasting relationship with customers. Tip #1: Start With
It is a common proven fact that making an existing customer to make a purchase is six times more cost effective than finding a new customer online. While the competition in the eCommerce arena is skyrocketing, finding out a new customer through paid ad impressions, clicks and conversions is very expensive
31.Jan.2017 Krithika Siddharth - Email Campaign
Almost 1 billion internet users have made at least one online purchase in 2016. The eCommerce growth worldwide is phenomenal and the number of online stores are increasing at an alarming rate. The blatant fact is that customers will leave you for your competitor if you fail to inculcate loyalty in them.
24.Nov.2016 Krithika Siddharth - eCommerce Store
November Holiday Sale Update: Adobe has released the online shopping data for Black Friday, Thanksgiving and Cyber Monday. Report shows over $5 billion was spent by consumers by the end of Black Friday, a 17.7% growth from last year. Also, for the first time, Black Friday online sales surpassed the $3
23.Nov.2016 Krithika Siddharth - Customer Segmentation
Personalized marketing is the only way to improve your eCommerce conversions. Period! If your eCommerce website is not already personalized these stats might make you reconsider: 9 in 10 consumers say that personalization has some level of impact on their purchase decision. Organizations that have implemented
The busiest time of the year for eCommerce is just round the corner. Looking at data from the 2015 holiday season, branded websites have recorded 2.4 times higher sales than Amazon. If you are only selling on marketplaces then you should consider moving to your own branded domains. Also, according to
26.Aug.2016 Krithika Siddharth - eCommerce Personalization Tool
With the current eCommerce boom, building an online store is extremely easy and everything that comes after it is the tough part. Even then, with a solid marketing plan you can bring users to your website, but the real challenge lies in converting your traffic to paying customers. Did you know: According
19.May.2016 Krithika Siddharth - Email Personalization
Email marketing is the most cost efficient way to market your product to targeted customers . But, have you ever wondered why your eCommerce emails have poor returns? Why the open rates and CTRs are extremely low, even if your mailing list is filled with users who have signed up to receive your updates?