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What Is Klaviyo?
Klaviyo is an email marketing platform founded in 2012 with headquarters in Boston, Massachusetts, United States. It was created for online businesses featuring powerful email and SMS marketing automation.
Klaviyo covers all your journey as an online business: growing your email list, building a strong relationship with your customers, giving you precise predictive data on your customers, and letting you connect with your customers on a personal level! As it offers both email and SMS marketing products, there is an option for you to opt for one of them separately or together. It offers a free tier for email and SMS. However, when you sign up for their free tier, you don’t get to use all of their features.
Klaviyo turned out to be a complete tool. Amongst the email marketing solutions available today, Klaviyo offers an exciting suite of marketing automation features, including email campaigns, text messages, automated workflows, email capture, and popups, advanced segmentation, etc.
You can see different kinds of flows to experiment with, especially when you’re just getting started. This will direct new users to get an idea of where and how they should start.
Though Klaviyo is a great email marketing tool, it's not designed for everyone. Their features are complex, which is great if you’re a seasoned email marketer. If not, it gets confusing.
If you checkout threads in Quora, you can see long waiting times to get a response from Klaviyo’s support team. Offering support is not the best feature of Klaviyo, obviously.
All of Klaviyo’s tools come at a heavy price, whether you want them or not. Unlike the Klaviyo competitors, you can’t choose a lower pricing tier if you want some of their important tools.
Data block on products and orders
Responsive email templates
IF KLAVIYO ISN’T YOUR JAM, HAVE A LOOK AT THESE 6 BEST KLAVIYO ALTERNATIVES FOR EMAIL MARKETING THAT WE HAVE COMPILED JUST FOR YOU!
BayEngage is up first!
BayEngage is a Customer Engagement and All-In-One Marketing Automation product from TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe. With BayEngage, your customer engagement will get better and brighter.
Simple and intuitive email builder: Configure your email campaigns that fit your Shopify store
Elegant and Tailor-made Email Templates:
Choose from hundreds of free prebuilt, customizable email templates.
Smart and Powerful Segmentation:
Start segmenting your contact list into demographics, email interactions, and shopping behavior.
Integrated Shopify Product Catalog:
Fetch your product information from our well-integrated Shopify product catalog.
Curate Product Information Easily:
Curate product information from the Ecommerce store
Creative studio to store and manage all your artistic and beautiful images.
Drive more sales on autopilot:
Acquire more customers, recover abandoned carts and reactivate lost customers.
Personalize your email marketing:
Use powerful segmentation to send emails at the right time to the right people.
Increase brand engagement:
Improve your customer conversations throughout their entire journey.
Increase click-through rate:
A/B split test your emails to increase the open and click-through rates of your emails
Grow your list, extend your reach, expand your audience, and grow your store faster!
Great customer service - chat, phone, email:
Improve engagement with welcome emails, abandoned cart emails, etc.
INTERESTING FEATURES TO BE LAUNCHED SOON: SETTING UP AUTOMATION WORKFLOW WHERE YOU CAN ADD EMAIL, SMS, FACEBOOK MESSENGER, PUSH NOTIFICATIONS, AND MANY MORE.
Up to 250 subscribers
Omnisend is an email and SMS platform with a strong orientation towards eCommerce. It works predominantly on conversion-focused automation and segmentation options. There are some clear extra features that Omnisend offers that makes it one of the best Mailchimp alternatives.
Email marketing tool with an easy-to-use drag-and-drop layout
Native integration to pull products directly from your online store
Embeddable static forms
Landing pages with templates
Segmentation based on Profile data, Campaign activity, Shopping behavior
Automation workflow including email, SMS, Facebook Messenger, push notifications
Mailchimp is hands down the most popular email marketing solution used by Ecommerce brands. They rule the market with more affordable solutions with features encompassing simple functionality.
RSS to Email
Mailchimp’s pricing plans focus on two things: features and the number of subscribers.
MailChimp has four plans
Pricing goes up for each plan, depending on the number of subscribers you have.
If you are looking for a Mailchimp alternative to build an automated email sales funnel, then Active Campaign rises to the top. Active Campaign helps eCommerce businesses to easily send off newsletters and also plan a complicated sales funnel.
Set campaign goals, such as number of page views or webinar sign-ups to respond according to goal completions
Track aggregated data from users
Automatically tracks the conversion rates
Assessing a campaign’s automation performance
A/B testing for more successful email campaign & CRM
Integrate behavioral data
Drip is an exclusive eCommerce CRM built for growing personal and profitable relationships with customers at scale. When Drip entered the market, it emphasized workflows and suggested plenty of potential automation start with.
SMS free through 2021
Behavior and event tracking
At-a-glance revenue attribution
Detailed email analytics
Uncomplicated opt-in forms
Impactful third-party integrations
MyDrip learning hub
Sendinblue is a Paris-based company and is a relatively new player in the newsletter scene. Their decision to make waves by offering some of the cheapest plans available in the market has worked in their favor. They’re surprisingly good when it comes to email automation and list management which makes Sendinblue a great MailChimp alternative.
Automation and email drip campaigns
SMS messages and live chat
Email marketing with segmentation
Variety of templates to choose from for transactional emails
CRM tools, Dedicated landing pages and Facebook Ads options
No. Klaviyo pricing starts at $20 per month for 500 contacts.
BayEngage offers advanced segmentation, better email deliverability, enhanced customer management, tailor-made email template, and 24×7 support, which differentiates us from Klaviyo.
In today’s competitive eCommerce business climate, it’s extremely important for online businesses to maximize efficiency, both in terms of time and money, and not sacrifice revenue goals as well. Klaviyo is not the best pick if you consider all the above parameters.
Apart from BayEngage, some good alternatives to Klaviyo are Omnisend, Mailchimp, SmartrMail, ActiveCampaign, and Drip.
Yes, it’s free. Now, migrating all your data is as simple as a click. You can also avail BayEngage’s free migration services to make the switch absolutely seamless.
Some might prefer Klaviyo because it’s sophisticated and advanced. But think about the challenges that Klaviyo faces as you scale up and the positives of Klaviyo alternatives to any Ecommerce platform.
Luckily, BayEngage tops the Klaviyo alternative battle and is ready to help you do so much more. If you are searching for a customer engagement and all-in-one marketing automation platform - BayEngage is the answer!