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10 Top Klaviyo Alternatives and Competitors: 2024

One quick question! What makes Klaviyo the preferred email marketing solution for eCommerce stores and B2B businesses?

I was wondering – is Klaviyo the best email marketing tool because it’s super popular, or because it actually performs well? What’s your take on this?

I won’t deny that Klaviyo is a powerful email marketing tool that enables you to market to your customers with greater personalization and segmentation.

But the reality is that merchants are exploring cost-effective and user-friendly Klaviyo alternatives that better fit their eCommerce needs. Despite being one of the most popular email marketing tools, some may wonder if Klaviyo is worth the investment. 

So if you’re someone considering Klaviyo alternatives, 

Consider alternatives that can give you more. Before investing in Klaviyo, it is important to read reviews and cost structure. Many find it expensive. Fortunately, there are many Klaviyo alternatives in the market, that are affordable with the same features for online retailers, small businesses, and enterprises.

Before we deep dive into exploring alternatives to Klaviyo, let’s first explore why Klaviyo may not be the ideal fit for many eCommerce stores!

BayEngage offers over 30 automated recipes for Ecommerce stores to help optimize conversions and maximize profits!

1. Klaviyo- A quick overview!

Klaviyo Inc. is an email marketing platform founded in 2012 with headquarters in Boston, Massachusetts, United States. It was created to provide online businesses with a powerful email and SMS marketing automation solution for their eCommerce stores.

Klaviyo covers your entire journey as an online business: growing your email list, building a solid relationship with your customers, giving you precise predictive data on your customers, and letting you connect with your customers on a personal level!

As it offers both email and SMS marketing products, there is an option for you to opt for one of them separately or together in the automation workflow. It provides a free tier for email and SMS but with limited email count and SMS credits. However, when you sign up for their free tier, you don’t get to use all of their features.

2. Pros and Cons of Klaviyo

Pros and Cons of Klaviyo

3. Why you should look for alternatives to Klaviyo

#Problem 1: Klaviyo is Pretty Penny!

Email marketing for businesses, Klaviyo is now expensive for startups and larger brands, especially after the 2022 pricing changes. Even the highest plan doesn’t offer unlimited email. Also, the SMS credits don’t roll over to the next month, even with an upgrade is another setback. 

Remember, this is going to cost most of your investment in your business.

With the reviews from various websites, price hikes without notice have hurt small and medium-sized businesses. Furthermore, Klaviyo’s new enterprise tier, “Klaviyo One,” is aimed at customers spending over $10,000 per month and is 20% of the customer’s total monthly spend.  

Before choosing Klaviyo for your email marketing, it is recommended to check for the prices and research Klaviyo alternatives. For instance, BayEngage is 68% cheaper than Klaviyo, and you could try it! 

Source: G2

#Problem 2: Unreasonable Customer Service

Did you know that some people have mentioned that they prefer using other email marketing platforms instead of Klaviyo? 

Well, Klaviyo’s customer support has received mixed reviews, with some experiencing unreasonable and rudeness from time to time. Which made many people explore alternatives to Klaviyo in the market.

Moreover, Klaviyo One, a new tier, provides priority customer support, faster onboarding, and customer success manager to subscribers with monthly bills over $10,000, forcing larger brands to upgrade to enterprise plans. This is something brutal that any company can do to their customers.

Small businesses with free plans or fewer than 250 contacts receive email support only for 60 days. What’s next? 

It is better for SMBs to enterprises to explore other Klaviyo alternatives – like BayEngage, which offers 24/7 customer support, regardless of the plan or email contacts you hold.

Unreasonable Customer service

Source: G2

#Problem 3: Not So User-Friendly for Beginners

One of the main reasons people opt for an email marketing tool is to simplify their jobs. However, according to many reviews, Klaviyo may not be the right tool for beginners as it lacks user-friendliness and adds to their already existing problems.

It has been observed that the tool’s user interface for the automation flow filter is not intuitive and poorly designed, making it difficult to navigate between options.

Though setting up email campaigns is relatively easy, creating pop-ups and newsletters for the first time can be a time-consuming process as you have to watch a video tutorial to do it.

Not so user-friendly for beginners

Source: G2

Say goodbye to clunky emails and hello to easy-to-use BayEngage – a more user-friendly tool that helps maximize the effectiveness of our email campaigns!

#Problem 4: Clunky UI designs

Every email marketing tool has free built-in email templates so that people can use these to save time. But here, Klaviyo lacks smooth editing space, and most of the time, it is clunky, hard to navigate with options, and things don’t save automatically.

This is yet another problem people face. It actually sucks when we spend so much time on editing and when everything goes away like that!

Clunky UI designs
Source: Trustradius
I am definitely not exaggerating it! Read it for yourself folks!
Clunky UI designs

Source: G2

#Problem 5: Help Center Post-Onboarding is Unreasonable!

Help center is provided to support the people who opt-in for your email software. What’s the point in having a help center that doesn’t answer your calls or queries? This has really created a bad impression on Klaviyo for most of the users.

Help Center post-onboarding is unreasonable!

Source: Shopify app reviews

#Problem 6: Klaviyo’s Shared IP Policy

Ecommerce brands heavily rely on email marketing, but did you know over 20% of emails never make it to the recipient’s inbox?

Among the email service providers, Klaviyo is one such tool that doesn’t provide a proper IP address for small businesses, only a shared IP, which can harm your sender’s reputation and lead to poor email deliverability. 

Usually, using a shared IP for a business is not advisable, as your domain is mixed up with other companies. 

Why email marketing if your message doesn’t reach the inbox?

Consider switching to Klaviyo alternatives like BayEngage, which provides unique IP addresses for every customer and boosts 99.4% email deliverability

How about getting a marketing tool that is 68% cheaper than Klaviyo and has higher email deliverability rates?

Top 10 Competitors and Alternatives to Klaviyo (2024)

Here are some of the best Klaviyo alternatives listed below, which can be used in 2024 for your business. These alternatives of Klaviyo can help you fix the major problems you have faced while using Klaviyo as your email marketing tool.

1. BayEngage


BayEngage is an email and SMS marketing automation product from TargetBay, an Ecommerce Marketing Cloud used by thousands of online stores worldwide. With BayEngage, you could see 95% of onsite conversions and 22X increase in order value with your customer engagement.

BayEngage is not only user-friendly, but it has all the features you need in email marketing software! It is also affordable, and you can run effective data-driven email marketing campaigns.

BayEngage also offers integration with Zapier so that your blog posts automatically get posted on social media sites like Facebook or Twitter once published on your website.

Moreover, it integrates seamlessly with popular eCommerce platforms such as Shopify, BigCommerce, Woocomerce, etc., and gives you the best experience of email marketing for Shopify!

Features- BayEngage

klaviyo features

Save $3,540 by switching to BayEngage! Want to know how?

Pricing- BayEngage

BayEngage offers a 14-day free trial during which you can access all the features of the email tools to enhance your email campaigns.

Compared to Klaviyo, the pricing of BayEngage’s email tool is more reasonable and affordable for both small businesses and enterprises. TargetBay is one of the best Klaviyo alternatives available in the current market

I am not exaggerating it! Let’s hear it from people who have tried TargetBay for email and SMS marketing.

Targetbay Review
Source: Shopify App Store

For more information, head to BayEnagage’s pricing page to check your price today!

Migrate to BayEngage and get 99.4% email deliverability! Are you looking for affordable and reliable customer support? Grab the free migration worth $ 3450 and get access to a powerful email marketing tool with email and SMS marketing automation.


Why is BayEngage a better alternative or a competitor to Klaviyo?

BayEngage is the best alternative to Klaviyo as it is cheaper, more user-friendly, and has 24/7 customer support. You can easily integrate with any Ecommerce platform and customize complex marketing workflows. BayEngage helps you right from the start: From installing the software to assisting you till the end. BayEngage stands out from others as it treats every customer with equal importance!


Sender is the most affordable Klaviyo alternative. This feature-rich email and SMS marketing platform is designed to help small and medium-sized businesses skyrocket their sales.

With Sender, you can build automation workflows and send personalized newsletters using its drag-and-drop email builder and responsive templates.

But it doesn’t stop there. Sender helps you combine your automated email and SMS campaigns to offer subscribers an omnichannel experience. In addition, the platform integrates seamlessly with eCommerce platforms, CMS, and CRMs such as Shopify, WordPress, and WooCommerce. This way, you can easily sync customer data and enhance your marketing efforts.




Mailchimp is hands down the most popular email marketing solution used by Ecommerce brands. They rule the market with features encompassing simple functionality and are one of the strong competitors to Klaviyo.

Mailchimp is an email marketing service where you can build beautiful email templates, get analytics on your newsletters, and have an easy management system.

You don’t need any technical skills or coding knowledge to use Mailchimp – everything is done through their user-friendly dashboard! However, there are other Mailchimp alternatives out there in the market that challenge every aspect of this unicorn product.

What are Mailchimp’s features?

Pricing plan:


ActiveCampaign is a full-service marketing automation platform that helps you grow your business. ActiveCampaign is more than just email marketing.

Let’s face it: marketing automation is complicated. There’s a reason why ActiveCampaign has been called “one of the best all-in-one marketing platforms” and is an alternative to Klaviyo.

It’s because of the powerful features it offers, and the fact that they are easy to use is one of the reasons for it to be on the list of Klaviyo alternatives Thousands of businesses have found success using ActiveCampaign to automate their marketing efforts!


Pricing plan:

Note: After you grow your subscriber base, scaling can become costly depending on the plan you choose. You can also see some of the ActiveCampaign alternatives for better customer support..

active campaign pricing

5. Drip

Drip is one of the up-and-coming email marketing software, it has come close to being one of the alternatives to Klaviyo because of its visual elements. While Drip doesn’t provide many of the features that are available in other Klaviyo alternatives, it does give you the option to integrate with third-party apps.

So if you like easy-on-the-eyes tools and easy navigation with color-coded workflows, Drips will do the job for you!


Pricing plan:

drip price

Brevo is a Klaviyo alternative because of its simple-to-use interface and powerful email and SMS automation. This Klaviyo alternative’s interface is visually appealing and its artificial intelligence will give you personalized email marketing messages to get a better copy for your email campaigns.

Moreover, it stands to reason that this alternative to Klaviyo creates a highly optimized and personalized customer experience with its powerful automation! But when it comes to email deliverability, you may have to check for some Brevo Alternatives.


Pricing plan:

7. Adobe Marketo Engage

adobe marketo engage

Adobe Marketo Engage is another alternative to Klaviyo, which helps businesses automate campaigns, help with content, and lead development. Marketo Engage helps you personalize your emails and saves you time by providing campaign results.

Marketo Engage also has great editing tools to edit email templates, signup forms, landing pages, etc. This is a better alternative to Klaviyo as it provides the best features to improve email deliverability. But this tool is also a bit pricey compared to other Klavviyo alternatives.


Pricing plan:

marketo engage pricing

Constant Contact is an intuitive email marketing tool; as the name suggests, they always create room to stay in contact with your customers. This is another alternative to Klaviyo, where you can do anything that Klaviyo does for a cheaper price.

It is a great tool that helps you drive sales through email and digital marketing. It also helps you grow your customer base by engaging your audience by automating campaigns. To deepen customer relationships, you can try this Klaviyo alternative for your small business.


Pricing plan:

The above prices vary based on the number of contacts.

9. Campaign Monitor

campaign monitor

Campaign Monitor is a powerful email marketing tool that is pretty easy to use. This Klaviyo alternative allows all kinds of businesses to grow with its amazing features. They provide beautiful email templates with a drag-and-drop interface to edit your campaigns easily.

In addition, they also provide great segmentation tools that can help you personalize your emails. A/B testing feature is also available to improve email deliverability. These two tools will help you deliver relevant content to your subscribers.


Pricing plan:


10. HubSpot


HubSpot is a marketing hub with powerful and easy-to-use tools that help scale your business. It is one of the best Klaviyo alternatives in terms of pricing and the tools it offers its customers. Hubspot helps with marketing and CRM and also has great customer service than Klaviyo.

With HubSpot, you can seamlessly connect with your customers and import data from different softwares in minutes. HubSpot offers a free demo to help you decide whether it’s worth switching from Klaviyo.


Pricing plan:

How can these alternatives be an aid to your email marketing?

BayEngage can be the best alternative to Klaviyo in terms of pricing, templates, segmentation, and automation.

When you use Klaviyo alternatives, you’ll have creative trending templates, and UI is not as clunky as Klaviyo does.

BayEngage has the best customer support team to help your business grow. Always patient and reasonable when it comes to planning things for you.

BayEngage also provides advanced segmentation and increases your email deliverability compared to Klaviyo.

BayEngage is yet another solution for your business, as it is user-friendly and can be used by anyone right, from startups to enterprises.

BayEngage has a 24/7 help center where you can ask anything you want to.

6. Email marketing statistics that you should know!

In 2020, there were four billion global email users; by 2025, this number can grow to 4.6 billion. – Statista

93% of B2B marketers distribute content via email. – Content Marketing Institute

81% of retail professionals said email marketing is great for customer acquisition, and 80% for customer retention. – Emarsys

The average ROI through email marketing is $36 for every $1 spent.

49% of consumers reported that they’d like to receive weekly promotional emails from their favorite brands. – Statista

7. Statistics on the Use of Email Marketing Software You Should Know in 2024!

75% of organizations use an email marketing software.

43% of marketers used software or technology to validate email addresses.

67% of US marketers use email marketing solutions and A/B testing as the main tools in executing personalization (Everengage).

79% of marketers use automation in email marketing (Litmus, 2021)

77% of sales and marketing professionals believe personalized marketing experiences make for better customer relationships (Business Wire, 2020)

25% of marketers used technology to ensure that invalid emails have been removed (Validity, 2021).

E-commerce business have recovered 46% of abandoned carts using email automation tools. (TargetBay)

Email marketing softwares has helped businesses increase their open rates by 60%. (TargetBay)


Yes, you can easily migrate to BayEngage for free. Now, migrating all your data is as simple as a click. You can also avail BayEngage’s free migration services to make the switch absolutely seamless.

Klaviyo may no longer be a sustainable solution for larger brands after the recent price changes in 2022. It’s definitely not worth the money you put in as you won’t have unlimited emails even if you pick the enterprise plan.

Apart from BayEngage, some best alternatives to Klaviyo are Omnisend, Mailchimp, SmartrMail, ActiveCampaign, and Drip.

The answer would be BayEngage, as it offers advanced segmentation, better email deliverability, enhanced customer management, a tailor-made email template, and 24×7 support, which differentiates us from Klaviyo.

No. Klaviyo pricing starts at $20 per month for 500 contacts.
Many Klaviyo alternatives offer integration with popular eCommerce platforms such as Shopify, Magento, and WooCommerce. It’s essential to check if the platform you’re considering offers integration with your specific eCommerce platform.
The pricing plans for Klaviyo alternatives can vary significantly. Some platforms, such as BayEngage, offer a free plan, while others have tiered pricing plans that start at a higher price point but offer more advanced features. It’s essential to compare the pricing plans of different platforms to find the one that best fits your budget and needs.
When choosing a Klaviyo alternative, you should consider the following factors: pricing, features, ease of use, and customer support. Make sure to look for a solution that fits your budget and offers essential features to your business, as well as a user-friendly interface and good customer support.

Klaviyo is an email marketing platform that is particularly well-suited for eCommerce businesses. It offers a range of features that can help online retailers improve their email marketing campaigns and grow their revenue.

Klaviyo can be challenging to use, especially for those unfamiliar with email marketing or who do not have experience with technical tools. The platform offers many features and options, and it can take time to navigate and understand them all. If you are unfamiliar with Email marketing concepts, Automation flows, Segmentation, and personalization, it might be a steep learning curve for you to understand and maximize the use of Klaviyo.

Try BayEngage, which is 68% cheaper than Klaviyo with advanced AI-powered features.

Are you ready to cut down costs without sacrificing quality?

Switch to Bayengage today, a top Klaviyo alternative with AI-powered features that generate images and CTAs in real-time!

Try BayEngage, which is 68% cheaper than Klaviyo with advanced AI-powered features.