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Klaviyo is an email marketing platform founded in 2012 with headquarters in Boston, Massachusetts, United States. It was created for online businesses featuring powerful email and SMS marketing automation.
Klaviyo covers all your journey as an online business: growing your email list, building a strong relationship with your customers, giving you precise predictive data on your customers, and letting you connect with your customers on a personal level! As it offers both email and SMS marketing products, there is an option for you to opt for one of them separately or together. It offers a free tier for email and SMS. However, when you sign up for their free tier, you don’t get to use all of their features.
Klaviyo turned out to be a complete tool. Amongst the email marketing solutions available today, Klaviyo offers an exciting suite of marketing automation features, including email campaigns, text messages, automated workflows, email capture, and popups, advanced segmentation, etc.
Where Klaviyo shines, the best is with email automation. You can see different kinds of flows to experiment with, especially when you’re just getting started. This will direct new users to get an idea of where and how they should start.
Though Klaviyo is a great email marketing tool, it's not designed for everyone. Their features are complex, which is great if you’re a seasoned email marketer. If not, it gets confusing.
If you checkout threads in Quora, you can see long waiting times to get a response from Klaviyo’s support team. Offering support is not the best feature of Klaviyo, obviously.
All of Klaviyo’s tools come at a heavy price, whether you want them or not. Unlike the Klaviyo competitors, you can’t choose a lower pricing tier if you want some of their important tools.
One-click integrations
ROI-based reporting
Segmentation
Facebook advertising
Pre-built autoresponders
Website tracking
Data block on products and orders
Email personalization
Responsive email templates
If Klaviyo isn’t your jam, have a look at these 6 best Klaviyo alternatives for email marketing that we have compiled just for you!
BayEngage
Omnisend
MailChimp
Active Campaign
Drip
Sendinblue
BayEngage is up first!
BayEngage is a Customer Engagement and All-In-One Marketing Automation product from TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe. With BayEngage, your customer engagement will get better and brighter.
Simple and intuitive email builder:
Configure your email campaigns that fit your Shopify store
Elegant and Tailor-made Email Templates:
Choose from hundreds of free prebuilt, customizable email templates.
Smart and Powerful Segmentation:
Start segmenting your contact list into demographics, email interactions, and shopping behavior.
Integrated Shopify Product Catalog:
Fetch your product information from our well-integrated Shopify product catalog.
Curate Product Information Easily:
Curate product information from the Ecommerce store
Creative Gallery/Studio:
Creative studio to store and manage all your artistic and beautiful images.
Drive more sales on autopilot:
Acquire more customers, recover abandoned carts and reactivate lost customers.
Personalize your email marketing
Use powerful segmentation to send emails at the right time to the right people.
Increase brand engagement:
Improve your customer conversations throughout their entire journey.
Increase click-through rate:
A/B split test your emails to increase the open and click-through rates of your emails
List growth:
Grow your list, extend your reach, expand your audience, and grow your store faster!
Great customer service - chat, phone, email:
Improve engagement with welcome emails, abandoned cart emails, etc.
Interesting features to be launched soon: Setting up automation workflow where you can add email, SMS, Facebook Messenger, push notifications, and many more.
Up to 250 subscribers
Offers a 14-day free trial period
The free trial accommodates contacts up to 250 and a maximum email volume of 2,500
Monthly Paid plan starts at $10 and accommodates contacts up to 1,000 and maximum email volume of 10,000 (Add on pricing $20/month)
Increase tiers per $10 and enjoy 2x contacts and email volume
Pricing extends up to $850 per month which accommodates contacts up to 100,000 and a maximum email volume of 1,000,000 (Add on pricing $1,000/month)
Offers better segmentation and also marketing automation when compared to Klaviyo
Has mastered list management and helps grow lists faster than Klaviyo.
Has advanced automation builder, which is fast, reliable, and extremely easy to use.
It offers more features than Klaviyo at a reasonable price, making it a value-for-money Klaviyo alternative.
Has hundreds of free prebuilt, customizable email templates to suit your brand’s identity and requirements where Klaviyo offers minimum options
Optimize every message through A/B and split testing to increase your email’s open and click-through rates better than Klaviyo.
Omnisend is an email and SMS platform with a strong orientation towards eCommerce. It works predominantly on conversion-focused automation and segmentation options. There are some clear extra features that Omnisend offers that makes it one of the best Mailchimp alternatives.
Email marketing tool with an easy-to-use drag-and-drop layout
Native integration to pull products directly from your online store
Embeddable static forms
Landing pages with templates
Segmentation based on Profile data, Campaign activity, Shopping behavior
Automation workflow including email, SMS, Facebook Messenger, push notifications
Free plan with Basic email marketing (up to 15,000 email/per month)
The standard plan starts at $16 per month (includes automation, advanced segmentation, SMS)
Pro starts at $99 per month (includes free text messages, Facebook Custom Audiences, Google Customer Match)
Enterprise starts at $2000 per month (includes advanced user right management, advanced automation customization, dedicated account, and deliverability manager)
Has Ecommerce-friendly features such as unique discount codes, scratch cards, and gift boxes to enable customers to enjoy their discounts in a more lively way.
Offers tested landing pages to convert more than any other kind of sign-up form.
Includes gamified Wheel of Fortune sign-up form that attracts customers to sign up and spin for their discounts.
Enables marketers to sync their segments into Facebook Custom Audiences for retargeting ads and sync contacts for Google retargeting ads.
Offers omnichannel customer experience and lets customers choose how they want to engage with your brand and via what channel.
Classifies segments into three main categories: Profile data, Campaign activity, and Shopping behavior.
Mailchimp is hands down the most popular email marketing solution used by Ecommerce brands. They rule the market with more affordable solutions with features encompassing simple functionality.
Merge Tags
RSS to Email
Email Designer
Social Sharing
Email Templates
A/B Testing
Multi-User Accounts
Subscriber Profiles
App/Tool Integration
Custom Forms
MailChimp Editor
Mailchimp’s pricing plans focus on two things: features and the number of subscribers.
MailChimp has four plans
Free: 2,000 contacts but will include the Mailchimp logo
Essentials: starts at $9.99 a month
Standard: starts at $14.99; 15,000 contacts, then the monthly cost with Mailchimp is $159 with the Standard Plan
Premium: starts at $299; the closest Premium plan of $349 comes closest to Klaviyo
Pricing goes up for each plan, depending on the number of subscribers you have.
Enables Ecommerce marketers to build and sort their mailing lists.
Offers affordable plans for small businesses and eCommerce marketers to grow their businesses.
When connected to your eCommerce store, it helps you gather and analyze customer data to create personalized and automated emails at the right time easily.
Costs only $0 – 49.99/ per month, whereas Klaviyo costs 60 per month for a list with 2,000 subscribers.
Has advanced predesigned templates to get started with - include in your campaign message, and customize the template by changing its colors.
Has a dashboard filled with comprehensible visual reports to check who is interested in your emails via open, clicking, and reply rates.
If you are looking for a Mailchimp alternative to build an automated email sales funnel, then Active Campaign rises to the top. Active Campaign helps eCommerce businesses to easily send off newsletters and also plan a complicated sales funnel.
Set campaign goals, such as number of page views or webinar sign-ups to respond according to goal completions
Track aggregated data from users
Automatically tracks the conversion rates
Assessing a campaign’s automation performance
A/B testing for more successful email campaign & CRM
Integrate behavioral data
The fee schedule is based on the number of customer contacts and the chosen plan
Choose from a sliding scale of 500 to more than 10,000 contacts
Every plan accommodates unlimited emails, email marketing, and marketing automation
Access to 24/7 chat and email support for all plans
The Lite plan includes up to 3 users
The Plus plan includes up to 25 users with CRM with sales automation, contact and lead score, and
The Professional plan includes up to 50 users and adds supplemental features.
The Enterprise plan includes an unlimited number of users with 24/7 phone support.
Helps you to send welcome emails, start a welcome series, or delivers lead magnets automatically.
Help you to sell more with email automation and turn your contacts from potential leads to paying customers.
Offers trigger emails based on purchase activity, site visits, engagement.
Enables users to sync their Email, Calendar, and Contact tools with their CRM system, including Microsoft Outlook and Google integration.
Has Built-in email templates, social media integration, Subscriber list management, sign-up forms, success rate reports, AB testing, and auto-responders.
Has another great feature that is the drag-and-drop email designer.
Drip is an exclusive eCommerce CRM built for growing personal and profitable relationships with customers at scale. When Drip entered the market, it emphasized workflows and suggested plenty of potential automation start with.
SMS free through 2021
Behavior and event tracking
Powerful segmentation
At-a-glance revenue attribution
Multichannel automation
Flexible API
Detailed email analytics
Unlimited users
Uncomplicated opt-in forms
Impactful third-party integrations
MyDrip learning hub
Email support
Starting from: $19.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)
Forever-free up to 100 contacts. Pricing is based on the number of subscribers.
Basic subscription (2,500 subscribers) - $49/month or $41/month when paid annually.
Pro subscription (5,000 subscribers) - $99/month or $83/month when paid annually.
Helps you grow audiences with Drip and Facebook Lead Ads.
Helps you automatically send lead email campaigns you have designated on the platform.
Has a great visual builder for emails.
Creates email campaigns from scratch with a point-and-click builder right in the platform.
Has Workflow Split Testing to see how your customer experiences are performing.
Has interesting segmentation features that enable you to check more integrated views of subscribers in your account.
App integration feature is double the size, workflow automation capabilities stretch beyond sending emails, and the platform’s analytics come with individual customer timelines.
Sendinblue is a Paris-based company and is a relatively new player in the newsletter scene. Their decision to make waves by offering some of the cheapest plans available in the market has worked in their favor. They’re surprisingly good when it comes to email automation and list management which makes Sendinblue a great MailChimp alternative.
Automation and email drip campaigns
SMS messages and live chat
Email marketing with segmentation
Variety of templates to choose from for transactional emails
CRM tools, Dedicated landing pages and Facebook Ads options
LOOKING FOR SENDINBLUE ALTERNATIVES!
A free plan that covers the basic features and would be great for small businesses
If 40.000 emails per month are enough, then prices start at $25 per month
A wide variety of pricing options are available with a pay-as-you-go plan as well, making SendInBlue an affordable option
Offers a minimalistic layout compared to Klaviyo that you can easily navigate through with straightforward options for quick understanding.
Creates well-designed emails when compared to Klaviyo, thanks to the prebuilt templates they offer.
With its simple but responsive drag-and-drop, email editing tools emerges as the winner compared to Klaviyo for email editing tools
Provides features and an interface that is pretty simple for new beginners where Klaviyo seems too advanced.
No. Klaviyo pricing starts at $20 per month for 500 contacts.
BayEngage offers advanced segmentation, better email deliverability, enhanced customer management, tailor-made email template, and 24x7 support, which differentiates us from Klaviyo.
In today's competitive eCommerce business climate, it's extremely important for online businesses to maximize efficiency, both in terms of time and money, and not sacrifice revenue goals as well. Klaviyo is not the best pick if you consider all the above parameters.
Apart from BayEngage, some good alternatives to Klaviyo are Omnisend, Mailchimp, SmartrMail, ActiveCampaign, and Drip.
Yes, it’s free. Now, migrating all your data is as simple as a click. You can also avail BayEngage’s free migration services to make the switch absolutely seamless.
Some might prefer Klaviyo because it’s sophisticated and advanced. But think about the challenges that Klaviyo faces as you scale up and the positives of Klaviyo alternatives to any Ecommerce platform.
Luckily, BayEngage tops the Klaviyo alternative battle and is ready to help you do so much more. If you are searching for a customer engagement and all-in-one marketing automation platform - BayEngage is the answer!
VP Ecommerce Strategist
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