ActiveCampaign is an email marketing automation tool with well-liked features. However, ActiveCampaign has its limitations too, especially those new to email marketing. You'll have to shell out a big penny to use advanced features.
Campaign automation flowchart for every client’s unique needs
Email funnels to convert prospects into customers
Visually stunning and creative personalized emails
Email segmentation and dynamic content
The interface is overwhelming and it is not for novice users.
The customer support is not reliable.
Customer onboarding is not smooth and you might have to wait a lot to get a basic walk-through of the product.
Integration with other apps is not as easy as you expect.
Its design elements are not intuitive. Its fonts and email designs are limited.
Contact search limitations
Lack of visual reports
It has a lot of email templates but they don’t cover all of the customer journeys.
|EMAIL MARKETING SOFTWARE||BEST FOR||UNIQUE FOR||TRIAL PLAN||STARTING PRICE|
|Advanced||High-Control Email Builder||Up to 100 contacts||From $15 / month|
|Beginner to advanced (SMBs)||Robust Email Marketing||Up to 2,500 emails for 250 subscribers||From $10 / month|
|Beginner||Smart “send time” optimization||Up to 2,500 emails||From $25 / month|
|Intermediate||Easy to use workflows||Free landing pages and 30 premium email templates||From $29 / month|
|Intermediate||Email Analytics||Unlimited number of emails to up to 1,000 subscribers||From $15 / month|
|Advanced||Built-in heatmap tracking||Up to 2,000 emails||From $7.49 / month|
|Intermediate||Easy-to-use marketing campaigns||No free plan||From $29 / month|
BayEngage is an all-in-one marketing automation product from TargetBay, an Ecommerce Marketing Cloud used by thousands of online stores worldwide. With BayEngage, you can ace customer engagement in no time.
BayEngage offers more features than ActiveCampaign at a reasonable price, making it a value-for-money ActiveCampaign alternative. It’s safe to say that BayEngage is quite affordable compared to ActiveCampaign, with many features.
Simple email builder:
Easy to configure email campaigns for your Shopify store
Tailor-made Email Templates:
Hundreds of free prebuilt, customizable email templates
Segment using demographics, email interactions, history
Integrated Shopify Catalog:
Fetch product information from the Shopify product catalog.
Curate Information Easily:
Curate product information for your email templates.
Store and manage beautiful email marketing images.
Drive more sales on autopilot:
Acquire more customers and recover abandoned carts.
Personalized email marketing:
Powerful segmentation to send emails at the right time.
Interesting features to be launched soon: Setting up automation workflow where you can add email, SMS, Facebook Messenger, push notifications, and many more.
Up to 250 subscribers14-DAY FREE TRIAL
Offers a 14-day free trial period
The free trial accommodates contacts up to 250 and a maximum email volume of 2,500
Monthly Paid plan starts at $10 and accommodates contacts up to 1,000 and maximum email volume of 10,000 (Add on pricing $20/month)
Increase tiers per $10 and enjoy 2x contacts and email volume
Pricing extends up to $850 per month which accommodates contacts up to 100,000 and a maximum email volume of 1,000,000 (Add on pricing $1,000/month)
› Check Pricing
SendInBlue is a marketing automation platform that has been slowly turning into an ActiveCampaign alternative. Sendinblue includes the best features of ActiveCampaign but at a better price.
Customizable Sign-up Forms
Social Media Integrations
Google Analytics Integration
Marketing Automation Tools
API & Documentation
IF YOU AREN’T SURE ABOUT SENDINBLUE AS YOUR OPTION, CHECK OUT OUR SENDINBLUE ALTERNATIVES PAGE TO GET MORE INFORMATION.
It starts at $0 for up to 300 emails/day.
$25 per month for up to 40,000 emails/month.
$39 for up to 60,000 emails/month.
$66 for up to 120,000/month.
Customized pricing available for more number of subscribers.
ConvertKit was specially built for content site operators and bloggers. All its features come at a bit of a premium price but can be well worth it if you fit their target demographic, especially with powerful automation builders.
Custom opt-in forms
Landing page templates
Drip email marketing tools
Email campaigns and sequences
Open rate tracking
Click through tracking
Plans start at $29/month for up to 1000 subscribers
$49/month for up to 3,000 subscribers
$79/month up to 5000 subscribers
Finally, a sliding scale for more extensive plans with more subscribers.
Aweber is one of the email marketing tools popular among small businesses and known for its marketing automation features. After revamping their automation offerings, they have become a sought after ActiveCampaign alternative.
Email deliverability tracking
HTML email templates
Opt-in email marketing tools
The basic plan starts at $19/month for up to 500 subscribers.
$29/month for up to 2,500 subscribers.
$49/month for up to 5,000 subscribers.
$69/month for up to 10,000 subscribers.
Finally, $149/month for up to 25,000 subscribers.
More extensive lists can get a custom quote from Aweber.
SendX is a newbie in the marketing software space. But some of their features and automation are well built for the next generation and have become an ActiveCampaign competitor. Their email automation services evolve every day making it an ActiveCampaign alternative.
Analytics / ROI Tracking
Custom Landing Pages
Drip Email Marketing campaigns
Starts at $7.49 per month up to 1000 subscribers.
$14.99 per month up to 2500 subscribers.
$29.99 per month up to 5,000 subscribers.
$39.99 per month up to 10,000 subscribers.
$44.99 per month up to 15,000 subscribers.
Enterprise plans and custom pricing are available for larger lists.
GetResponse is an ActiveCampaign competitor and offers full-scale automation and autoresponder logic. All of its features are at a generally more affordable price, making it an effective ActiveCampaign alternative.
Email drag-and-drop Editor
Responsive Email Design
Video Email Marketing tools
State of the Art API
Landing Page Creator
Forms on the Go
All plans start with an initial subscriber count of 1000.
$15/month for Basic Plan.
$49/month for Plus Plan.
$99/month for Professional Plan.
$1,199/month for Enterprise Plan.
Mailchimp is an all-in-one marketing platform for Small to Medium businesses. It was originally a web design agency that became an email marketing service provider in the 2000s.
Later, it spread its wings to other marketing channels: Social ads, CRM, Shoppable landing pages, postcards, websites, content tools, and automation.
Drag and Drop Editor:
Make use of their pre-built email templates and drag and drop editor to build relevant emails that fit your brand with ease.
You can store all your creatives and manage them however you want. You can find and use it in your email campaigns whenever you want.
Reach the right audience at the right time by building your email automation recipe. This helps you cover all of the customer journeys.
Get a real-time report on the performance of your email campaigns. Make smart decisions and keep improving your future email campaigns.
There is a free plan from which you can send emails to 2000 customers/month.
The Essential plan starts at $10. You send emails to 500 contacts with 24/7 customer support and customization.
The Standard plan helps you send emails to 500 contacts. It starts at $15/ month and comes with automation and data-powered tools.
The Premium plan helps you send emails to up to 10000 contacts. It starts at $ 307/ month.
ActiveCampaign offers a free plan and allows you to send 9,000 emails per month.
BayEngage offers more interesting email marketing and customer engagement features. The price is also affordable, making it the best ActiveCampaign alternative.
ActiveCampaign has many limitations, including affordable pricing for small businesses. To have the best email marketing software at an affordable price, you need to look out for ActiveCampaign alternatives.
Apart from BayEngage, some good ActiveCampaign alternatives would be SendInBlue, ConvertKit, Aweber, SendX and GetResponse.
Yes, it is free. BayEngage migrates all your data easily without loss of data.