Webinar alert 📢 : Grow your eCommerce revenue with dynamic pricing strategies 📈 Join us on Thurs, May 23rd @ 1 PM EST

Why Should I Look For ActiveCampaign Alternatives?

ActiveCampaign is an email marketing automation tool with well-liked features. However, ActiveCampaign has its limitations too, especially those new to email marketing. You’ll have to shell out a big penny to use advanced features.

What Are the Standout Features of ActiveCampaign?

Issues With ActiveCampaign

Here are some of the reasons why you need to look for ActiveCampaign competitors.

List of Top 7 ActiveCampaign Alternatives For Email Marketing

1. ActiveCampaign Alternative: BayEngage

BayEngage is an all-in-one marketing automation product from TargetBay, an Ecommerce Marketing Cloud used by thousands of online stores worldwide. With BayEngage, you can ace customer engagement in no time.

BayEngage offers better email segmentation for sending out personalized email marketing campaigns. You can grow your email list management and manage them in a single dashboard.

BayEngage offers more features than ActiveCampaign at a reasonable price, making it a value-for-money ActiveCampaign alternative. It’s safe to say that BayEngage is quite affordable compared to ActiveCampaign, with many features.

The Features In BayEngage That Make It One Of The Best Alternatives to ActiveCampaign

Simple email builder

Easy to configure email campaigns for your Shopify store

Tailor-made Email Templates:

Hundreds of free prebuilt, customizable email templates

Smart Segmentation:

Segment using demographics, email interactions, history

Integrated Shopify Catalog:

Fetch product information from the Shopify product catalog.

Curate Information Easily:

Curate product information for your email templates.

Creative Gallery/Studio:

Store and manage beautiful email marketing images.

Drive more sales on autopilot:

Acquire more customers and recover abandoned carts.

Personalized email marketing:

Personalized email marketing:

Increase brand engagement:

Improve engagement with welcome emails, abandoned cart emails, etc.

Interesting features to be launched soon: Setting up automation workflow where you can add email, SMS, Facebook Messenger, push notifications, and many more.

Why Choose BayEngage As Your ActiveCampaign Alternative?

Better segmentation: Send relevant emails to your subscribers with our advanced email segmentation.

Advanced automation builder: Use our advanced automation builder, which is fast, reliable, and extremely easy to use.

Free email templates: Has 250+ free prebuilt, customizable email templates to suit your brand’s identity.

Unlimited Support: Our support team is available to solve your queries 24*7 which makes BayEngage one of the best ActiveCampaign competitors.

Grow your list: Use our mastered email list management and grow lists faster than ActiveCampaign.

Affordable pricing: We offer more features at a reasonable price, making it a value-for-money ActiveCampaign alternative.

Better email marketing score: Offers better email open and click-through rates than ActiveCampaign through A/B testing.

Built for growing companies: BayEngage’s pricing plans are tailor-made for small and growing businesses.

2. ActiveCampaign Alternative: SendInBlue

SendInBlue is a marketing automation platform that has been slowly turning into an ActiveCampaign alternative. Sendinblue includes the best features of ActiveCampaign but at a better price.

The Features In SendIBlue That Make It One Of The Best Alternatives to ActiveCampaign

Customizable Sign-up Forms

Link Tracking

Transactional SMS

Social Media Integrations

Real-Time Reporting

Google Analytics Integration

Marketing Automation Tools

API & Documentation

Pre-Schedule Campaigns

Why Choose SendInBlue As Your ActiveCampaign Alternative?

Pricing plans scale better at higher levels and is more affordable.

Easier to use with simple marketing automation features.

Easy to isolate “leaks” in your marketing funnel.

Real-time sales alert using transactional emails.

Pricing plan based on emails and not email subscribers.

Heatmap email analytics to improve buyer’s journey.

Smart “send time” optimization marketing tool.

3. ActiveCampaign Alternative: ConvertKit

ConvertKit was specially built for content site operators and bloggers. All its features come at a bit of a premium price but can be well worth it if you fit their target demographic, especially with powerful automation builders.

The Features In ConvertKit That Make It One Of The Best Alternatives to ActiveCampaign

Custom opt-in forms

Landing page templates

Email scheduling

Drip email marketing tools

Email campaigns and sequences

Custom segmenting

Personalized messages

Open rate tracking

Click through tracking

Why Choose ConvertKit As Your ActiveCampaign Alternative?

Intuitive and easy to use workflows (For Non-Techies)

Exit-intent and advanced logic email opt-in functionality

Blog-centric email templates

Built with bloggers in mind

Clean marketing interface

4. ActiveCampaign Alternative: Aweber

Aweber is one of the email marketing tools popular among small businesses and known for its marketing automation features. After revamping their automation offerings, they have become a sought after ActiveCampaign alternative.

The Features In Aweber That Make It One Of The Best Alternatives to ActiveCampaign

Activity tracking

Click-through tracking

Customizable branding

Design management

Email campaign

Email deliverability tracking

Follow-up autoresponder

HTML email templates

Opt-in email marketing tools

Why Choose Aweber As Your ActiveCampaign Alternative?

Many integrations such as Shopify, WordPress, PayPal, Facebook, etc.

Provides easy double opt-in functionality for sign-ups

Email templates for all industries and businesses

Generous 30-day Free Trial period

Easy-to-use marketing campaigns and email campaigns

Long track record of best results in marketing software space

5. ActiveCampaign Alternative: SendX

SendX is a newbie in the marketing software space. But some of their features and automation are well built for the next generation and have become an ActiveCampaign competitor. Their email automation services evolve every day making it an ActiveCampaign alternative.

The Features In SendX That Make It One Of The Best Alternatives to ActiveCampaign

A/B Testing

Analytics / ROI Tracking

Behavior Tracking

Campaign Management

Custom Landing Pages

Customer Segmentation

Drip Email Marketing campaigns

Event-Triggered Actions

Visitor Tracking

Why Choose SendX As Your ActiveCampaign Alternative?

More affordable starting price at just $7.49 per month.

Built-in A/B split testing.

In-app messages and notifications.

Unique Opti-Send Tech deliverability booster.

Built-in heatmap tracking.

Close integration with bots and chatbot triggers.

6. ActiveCampaign Alternative: GetResponse

GetResponse is an ActiveCampaign competitor and offers full-scale automation and autoresponder logic. All of its features are at a generally more affordable price, making it an effective ActiveCampaign alternative.

The Features In GetResponse That Make it One Of The Best Alternatives to ActiveCampaign

Autoresponders 2.0

Email drag-and-drop Editor

Responsive Email Design

Video Email Marketing tools

Real-time Reports

State of the Art API

Landing Page Creator

Form Builder

Forms on the Go

Why Choose GetResponse As Your ActiveCampaign Alternative?

Basic plus plans are less expensive than ActiveCampaign.

Fully functional mobile app.

Lead nurturing marketing automation tools.

Best class Webinar automation sequences and landing pages.

Real-time sales alerts.

Industry-leading email deliverability rates.

7. ActiveCampaign Alternative: MailChimp

Mailchimp is an all-in-one marketing platform for Small to Medium businesses. It was originally a web design agency that became an email marketing service provider in the 2000s.

Later, it spread its wings to other marketing channels: Social ads, CRM, Shoppable landing pages, postcards, websites, content tools, and automation.

The Features In Mailchimp That Make It One Of The Best Alternatives to ActiveCampaign

Drag and Drop Editor:

Make use of their pre-built email templates and drag and drop editor to build relevant emails that fit your brand with ease.

Content Studio:

You can store all your creatives and manage them however you want. You can find and use it in your email campaigns whenever you want.


Reach the right audience at the right time by building your email automation recipe. This helps you cover all of the customer journeys.

Real-Time Data:

Get a real-time report on the performance of your email campaigns. Make smart decisions and keep improving your future email campaigns.

Why Choose Mailchimp As Your ActiveCampaign Alternative?

Advanced Automation Builder: Its advanced automation helps you send personalized emails which can help you send flexible experiences to different customers.

Email Templates: Send out high-quality emails with ease making use of its 100+ email templates that almost cover every customer lifecycle.

Transactional Emails: You can send emails that always get delivered. You also send fast and personalized emails order confirmation emails using their API and SMTP features.

Frequently Asked Questions

ActiveCampaign offers a free plan and allows you to send 9,000 emails per month.

BayEngage offers more interesting email marketing and customer engagement features. The price is also affordable, making it the best ActiveCampaign alternative.

ActiveCampaign has many limitations, including affordable pricing for small businesses. To have the best email marketing software at an affordable price, you need to look out for ActiveCampaign alternatives.

ActiveCampaign has many limitations, including affordable pricing for small businesses. To have the best email marketing software at an affordable price, you need to look out for ActiveCampaign alternatives.

Apart from BayEngage, some good ActiveCampaign alternatives would be SendInBlue, ConvertKit, Aweber, SendX and GetResponse.

Yes, it is free. BayEngage migrates all your data easily without loss of data.

Tired of using ActiveCampaign?

Try a better alternative to ActiveCampaign

Start a 14-day free trial. No credit card, no setup, no hassle.