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Loyalty ROI Calculator

Note: BayRewards Loyalty ROI calculator relies on predefined metrics and assumptions from industry benchmarks and derived from TargetBay’s comprehensive BayRewards database of loyalty and referral programs.

Step 1:

Total Number of Orders:*

(The total number of orders across all customers per year)

Average Order Value (AOV):* $

What is your customer's Average Order Value?

Number of Customers:*

The total number of unique customers who made an order in one year.

Results

Discount: 0% 5% 10% 15%

By default, the discount rate is set to 0%. If you're ready to offer your customers great deals, head over to the discount section and choose your options for instant results!

Projected Annual Revenue with BayRewards

Incremental Annual Revenue with BayRewards

Metric	Low End (%)	High End (%)
Increase in order value
Purchase frequency of customer
Loyalty membership conversion rate
Referral rate

Average orders per customer
Current annual revenue
Projected AOV
Projected customer purchase frequency
Expected customer-to-member conversion rate
Expected number of referral customers
Projected orders
Projected revenue from loyalty members
Estimated revenue from referrals
Projected Annual Revenue with BayRewards
Incremental Revenue Lift with BayRewards
Discount