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15.Jan.2021 Richard Conn - Email Marketing, Email Personalization
Marketing, like many industries, is a constantly evolving beast. There are lots of new, exciting avenues to engage with your customers. Although it’s important to look into all available options, it can get overwhelming. Email marketing has been around for so long that you might think that it’s
06.Jan.2021 Keerthana Selvakumar - Email Marketing, Email marketing automation
Be it 2020 or 2021 or even 20XX for that matter, email marketing can never go out of fashion. If you’re an Ecommerce marketer, always invest in email marketing. So, you have seen your lists grow, worked on well-written email campaigns to engage with customers, and many more things. But it’s
16.Oct.2020 Keerthana Selvakumar - Email Marketing, Holiday emails
The holiday season 2020 is a great opportunity to increase sales, maximize revenue, and also establish a long-lasting connection with your customers. It’s never too early or too late to get ready for your Holiday marketing campaigns. And there is no other perfect way to start capturing your customers’
07.Oct.2020 Keerthana Selvakumar - Email Marketing, Email marketing automation
The Holiday season is one of the busiest times of the year for your eCommerce stores. It’s the last opportunity of the year for that final push to generate the maximum revenue and end the year with a bang. It’s important that you add Email Marketing to Ecommerce Holiday Checklist. Holiday sales
04.May.2020 Georgie Vineeth - Email Marketing
Writing compelling subject lines is both art and science. Getting your recipients to open the message and take action is not a child’s play. Successful marketers spend a significant amount of time researching and experimenting with different subject lines to find the right way to convey their message.
23.Apr.2020 Georgie Vineeth - Email Marketing
Some say email marketing is outdated, but I refuse to agree, you know why? Because the numbers say otherwise. According to estimates, there will be 4.3B email users in the world by 2023. Furthermore, for every $1 spent, email generates approximately $44. However, despite its stellar reputation as a
08.Apr.2020 Archana Gunasekaran - email automation, Email Marketing
Behind every successful eCommerce store, is a kickass marketing strategy. And any marketing strategy worth its salt has a detailed email marketing setup in place. Email marketing has stood the test of time over the years. Though social media and other platforms are gaining popularity as marketing mediums
14.Feb.2020 Archana Gunasekaran - Email Campaign, Email Marketing
If there is ever a competition to find the most frequently asked question related to email marketing, there is one clear, undisputed winner – What is the best time to send emails? And why not, with over 4 billion active users, 59% of which say that marketing emails influence their purchase decision
09.Feb.2020 Archana Gunasekaran - Email Marketing, Valentine's day
“Valentine’s Day is right around the corner!” “Love is in the air, Gear up with the marketing!” “Leverage the occasion and land more sales!” Sounds familiar? I’m sure every eCommerce store owner has heard these lines over and over again the last few weeks from multiple marketing channels.
03.Feb.2020 Georgie Vineeth - Abandoned cart email, BayMail
Facing the dilemma of cart abandonment? If I tell you that you can vanquish your worst eCommerce nightmare, would you believe it? As of 2018, the average cart abandonment rate worldwide was 75.52%, which implies, 3 out of 4 shoppers who add items to their cart failed to complete their purchase.
Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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