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8 Strategies to improve email marketing campaigns in 2022

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Email marketing is one of the most effective ways to reach your audience. We all know that change is the only constant in life. The same goes for email marketing. What worked like a charm last year may not work this year.

You’ve increased traffic to your website and made sure that people are coming to your site who are interested in what you have to offer. But you want to do more, and an email marketing campaign can be one of the best ways.

How can email marketing help you build your brand?

Email marketing can help your brand in many ways. It can increase brand awareness, build customer loyalty, and generate leads. Email marketing can also help you reach a larger audience with your marketing messages. 

With email marketing, you can target specific groups of customers with targeted messages that are relevant to their needs and interests. 

Additionally, email marketing can help you track your marketing campaigns’ results so that you can adjust your strategies as needed. Using email sequence software, you can automate email marketing campaigns and follow-ups, making it easier to focus on other aspects of building your brand. Email marketing can help you achieve your business goals by building customer relationships and driving sales.

That is why staying on top of the latest email marketing campaign strategies is essential. To help you do that, I’ve included a list of the best email marketing campaign strategies to take note.

Best strategies to improve email marketing campaigns

You can adjust your campaigns accordingly and keep your finger on the pulse of what’s working in email marketing. That’s why ensuring your email marketing campaigns are as effective as possible is very important. 

1. Importance of segmentation 

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One of the best ways to improve your email marketing campaigns is to segment your list. This way, you can send more targeted, relevant emails that are more likely to resonate with your subscribers.

And it looks like segmentation will only become more critical in the coming years. In a recent study, more than half (58%) of all email ROI comes from targeted and segmented email campaigns.

There are several different ways you can segment your list, including:

  • Location
  • Gender
  • Age
  • Interests/hobbies
  • Past purchase history

2. Personalization is the key

Another email marketing strategy to continue gaining steam in 2022 is personalization. In fact, according to research, marketing professionals who personalize their emails see  more unique clicks and open rates than those who don’t. 

You can personalize your emails in various ways:

  • Using the recipient’s name in the subject line or the email body
  • Recommending products or services based on past purchase history
  • Sending birthday or anniversary emails

3. AI-based email marketing

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Artificial intelligence (AI) is another important strategy that can transform your email marketing—using artificial intelligence to make your email marketing campaigns more effective and efficient. AI in email marketing improves open and click-through rates, which boosts revenue. AI in email marketing shortens the time it takes to produce effective email campaigns, allowing their creativity to happen more quickly.

Marketers can use this in many different ways to improve your campaigns, including:

  • Automating email sending based on engagement levels
  • Optimizing subject lines and email content for better open rates
  • Generating targeted leads with personalized recommendations

4. Increase conversion with interactive content 

Interactive content is another email marketing strategy. The viewer must participate and be engaged to understand interactive information. This type of content is designed to engage and entertain your readers. It can take the form of a quiz, survey, or infographic. It boosts click-to-open rates. 

Interactive content is excellent because:

-It can be personalized to each viewer, making it more relevant.

-It’s shareable, so it has the potential to go viral.

-It increases conversion rates by 2-5x.

5. Embedding video in email marketing

One of the best strategies includes video in your email marketing to engage subscribers and boost conversions. Video is a prevalent marketing medium (83% of marketers believe its importance is only growing). It is a great way to add a personal touch to your emails and build a connection with your subscribers.

Email can embed live videos in a variety of ways, such as:

  • Send out a video announcing the event.
  • Use a video to introduce a new product line.
  • To please your subscribers, add a video to your bonus content.

6. Improve email deliverability 

As email inboxes continue to fill up, ensuring your emails are getting delivered is becoming increasingly important. One of the essential components for the success of email marketing is deliverability, which quantifies the proportion of contacts who receive your emails. Use bulk email verification to maintain hygiene of your email list.

Naturally, people must first receive your emails for your strategy to be effective. Otherwise, creating flawless content is pointless. 

Several different factors can affect email deliverability, including:

  • The quality of your email list
  • The frequency of your emails
  • The subject line and content of your email

7. Creating mobile-friendly emails 

With more and more people reading emails on their smartphones, ensuring emails are optimized for mobile is becoming increasingly important. Email marketing campaigns must just go to adapt their delivery methods because of the increasing use of mobile devices worldwide. It has proven to be a highly effective way to connect with customers and generate leads.

In fact, according to a study by Litmus, up to 79% of respondents say they remove an email that isn’t mobile-friendly. Your emails are more likely to cause unnecessary annoyance, and more people will unsubscribe if they don’t have a responsive email design.

There are many different ways you can make sure your emails are mobile-friendly, including:

  • Using a responsive email template
  • Keeping the subject line short
  • Making sure the email body is concise and easy to read

8. Automated emails

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Automated email marketing sends targeted emails to subscribers. You can keep establishing a relationship with your subscribers over time with email marketing automation.

Email marketing automation is a great way to increase revenue and improve the efficiency of your campaigns, in addition to saving time.

There are some different ways you can automate your email marketing:

  • Automatically sending welcome emails to new subscribers
  • Sending automated  follow-up emails
  • Automatically sending promotional emails based on purchase history

Ready, Set, Email!

Email marketing is constantly evolving, and staying on top of the latest trends is essential to ensure your campaigns are successful. By using the strategies above, you can stay ahead of the curve and be sure that your email marketing campaigns will be more effective than ever in 2022!

What are your thoughts? What strategies do you plan on using to improve your email marketing? Let us know in the comments below!

Garima Nahta

Garima Nahta

Garima Nahta is a Digital Marketing Executive for Salesmate. She likes singing and enjoys the thrill of exploring a new place every time. You can connect with her on LinkedIn.

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