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Are Your Mailchimp Emails Going To Spam? Try Some Best Mailchimp Alternatives!


Mailchimp was a stellar player inside the email marketing arena with a massive hit among SMBs, online store owners, and small-scale users.

However, Mailchimp’s shocking decision to end direct integration with Shopify, the perplexing changes in the pricing plan in early 2019, and Mailchimp emails going to spam has led to more people exploring alternatives to Mailchimp. This led to the rise of Mailchimp competitors in the field.

You may have already read about some Mailchimp Alternatives but here are some in detail.

Let’s get one thing straight before I disclose these mailchimp alternatives. Mailchimp is a good email marketing tool. But, in contrast, there are best mailchimp alternatives with power-packed features that are incredibly valuable for Ecommerce store owners.

Although, Mailchimp has 69% of the market share dominating all other key players in the arena.

Mailchimp is not an ideal solution for every business and marketer.

If you’re a beginner, simply trying to understand the critical competence between these key players.

Continue reading…

This guide will provide a comprehensive analysis of different email marketing platforms to assist you in taking your email marketing to the next level.

Why Are People Switching From Mailchimp?

Mailchimp emails going to spam

Mailchimp is one of the most popular email marketing tools, with its excellent marketing and endearing monkey-fied style. 

They have a free subscription that allows you to send up to 10,000 emails per month to 2,000 subscribers. Although they have a generous freemium option, the charges will skyrocket if you start increasing your email or subscriber count.

Mailchimp’s templates are basic. Sure, they’re ready-made, but they’re not that appealing to users. This means you’ll either have to spend time and money importing your forms or spend time modifying the existing forms, both of which will take time away from really expanding your business.

Some users may find the interface to be clunky. There will be a distinct learning curve to using Mailchimp, mainly if you have previously used other email marketing tools. It can take a long time to create and organize a campaign so that it is successful.

To make matters worse, their new pricing adjustments are unfriendly to users, as they are now charging businesses for unsubscribed people on their accounts.

Moreover, users have complained that their Mailchimp emails are going to spam, which has a negative impact on their deliverability rate and reputation.

Their customer service has grown increasingly unhelpful, with practically every request receiving a standard response, such as we’re passing this to our engineering or leadership staff.

Even though Mailchimp is an excellent service provider, the lack of customer support can be a significant problem for some. Those who use affiliate marketing may want to look into other service providers because Mailchimp does not work well with affiliate marketing.

So, before you start using their services, you should read over all of their features and benefits and compare them to other service providers.

Now, let’s look at some of the best Mailchimp alternatives to consider before launching your successful email marketing campaigns.

Mailchimp Emails Going To Spam? Here Are 5 Best Mailchimp Alternatives 


bayengage mailchimp competitor

BayEngage is an email marketing tool with clients in the Ecommerce platforms. With BayEngage, you can run successful email marketing campaigns.

BayEngage is an easy-to-use email marketing tool with highly personalized email campaigns. BayEngage will ensure that you never wind up in the spam box, giving you higher open rates and exponentially boosting conversion rates.

With our A/B testing, you will get real-time insights into your emails’ performance and help you optimize your future email campaigns.

BayEngage also offers free 250+ responsive email templates to set your email campaigns right! And, additionally, you will have a drag and drop editor and media library where you can use millions of stock images of your need.

With BayEngage, you can build email segmentation and email automation funnel to reach your customers at the right time. Also, BayEngage has a collection of welcome emails and abandoned cart email recipes to improve your customer experience.

BayEngage’s 24×7 customer support is the cherry on the cake, where a customer support person will be available to answer your queries and guide you through the process.

BayEngage offers high-quality pop-up templates to help you engage your clients. It also contains pre-existing content related to your online store. Not only these, but you also utilize these appealing pop-ups until you reach 2500 monthly pageviews.

To put it simply, there won’t be any significant difference between a free trial and paid subscription. You can access all the features entirely because BayEngage’s motive is to help Ecommerce businesses to grow.

With BayEngage’s free templates, real-time insights, powerful segmentation, and 24×7 customer support, you can skyrocket the sales of your Ecommerce store.

Moreover, Mailchimp users who switched to BayEngage saw an email deliverability rate of 99.34%. 

All of these features made BayEngage a perfect choice for hundreds of online stores worldwide and the best alternative to Mailchimp.

Learn more about how BayEngage is better than Mailchimp.


klaviyo mailchimp competitor

Klaviyo is designed exclusively for Ecommerce stores.

Sending behavior-based triggers is a big part of the Ecommerce marketing tools belt, so choosing the right platform is a big decision. Klaviyo’s platform incorporates almost all of these natively.

Klaviyo offers unique coupon codes that can be used in emails to provide customers with customized discounts. In addition, the platform offers powerful segmenting options. Combining these items can be very helpful in attracting repeat clients.

Klaviyo also makes it easy to capture more leads with its powerful pop-up tool. Klaviyo also has “in stock” automation, so your customers will always know when the items they want are in stock. This eliminates the need to differentiate your audience from individual products.

The platform allows for more robust content and templates than Mailchimp. This makes it a better choice for people who want to build their own but need a solid base for formatting and design.

mailchimp going to spam


omnisend mailchimp competitor

Omnisend offers the resources most needed by Ecommerce and online sellers. It offers Ecommerce SMS marketing, which is a crucial component of omnichannel marketing.

Omnisend provides embedded static forms that can be placed anywhere on your site. You may also construct pop-ups that will be displayed when a user spends some time on your page, scrolls a certain amount of your page, or moves out of your page.

Omnisend also provides the drag-and-drop builder for emails that you would use with templates. You can thoroughly customize the landing pages so that as many emails as possible are captured.

When it comes to gamification, the gaps are apparent. Omnisend provides a Wheel of Fortune pop-up which encourages your users to sign up for your list in the “spin to win” aspect.

By default, there are many things that distinguish between these two email marketing services. Omnisend automation is very clear, and you can fully understand what is happening step by step.

You can combine email, SMS, Facebook messenger, app notifications, and much more with the same default process. Omnisend automation is easier to use and more advanced than Mailchimp.

While Mailchimp may be excellent for those who start, Omnisend pulls it out off the park, particularly if you’re an Ecommerce marketer.


sendinblue mailchimp competitor

With its very economical, highly complete solution, which relies on email rather than contact, Sendinblue has captured the interests of many users.

With Sendinblue, it’s very easy to set up a list and segment contacts. You can also automate it to add to a particular list based on a specific criterion when a new subscriber signs up.

Based on the contact information, email engagement, web behavior, and e-commerce activity, Sendinblue allows you to create high-quality campaigns. 

These include lead scoring, the opportunity to test your campaigns before activation, and the ‘Best timing’ tool to send campaigns on the basis of previous campaign results at an optimal time. 

However, Sendinblue allows users to choose which (e.g., interest- or industry-based) list(s) they wish to choose, which is rather nice.

Mailchimp and Sendinblue have the necessary features to test the composition. In addition to mobile and desktop testing, both give you the ability to test how your email reflects different email users. 

The good thing about Sendinblue is that they do not charge a single penny for testing emails. If you want an easy-to-use solution, then Sendinblue is the best solution.

If you aren’t sure about Sendinblue as your option, check out our Sendinblue alternatives page to get more information.

5.Active Campaign

active campaign alternative for mailchimp going to spam

ActiveCampaign is designed to be a powerful platform with many advanced features. The lists are not so complex and your contacts from various lists can be directed to the same campaigns.

Contacts can be categorized using specific fields or tags. ActiveCampaign also offers leading scores, which enable you to distribute scores according to the steps taken by the subscribers.

On the other hand, ActiveCampaign offers the kind of automation that is the most expensive tool you can expect. You can combine various criteria for developing intimate email segmentation.

In addition, their integrated CRM ensures smooth connectivity so that marketing processes can also be automated. ActiveCampaign has many options for creating a variety of forms, including inline, floating, and pop-ups.

The visual editor is easy to use and adds additional fields. ActiveCampaign provides a spam check (using SpamAssassin) to check each email before sending it.

Both provide the same sources of support. However, ActiveCampaign provides individual training and a community forum for users to make it stand out.

Okay. Now, to all those ardent Mailchimp users, Here are a few tips on how to stop Mailchimp emails from going to spam.

If you aren’t sure about ActiveCampaign as your option, check out our ActiveCampaign alternatives page to get more information.

How To Stop Mailchimp Going To Spam

Are your Mailchimp emails going to spam? So, to stop your Mailchimp campaigns going to spam, Mailchimp offers some convenient ideas on how to stop Mailchimp emails from going to spam:

  1. Clean up your lists: Make sure you’re not sending emails to anyone who hasn’t given you explicit permission to do so.
  2. Optimize your email content: Having a good HTML body will result in fewer warnings from email parsing engines.
  3. Add merge tags: In order to improve your email score, you can add merge tags to the subject line.
  4. Take care of newsletter design: Keep an eye on the newsletter’s design, as it must be proportional to the graphics and content it contains. This can escape the Mailchimp newsletter going to spam.
  5. Switch to BayEngage: It is possible to utilize another email service if nothing else works. One of our clients, who was having difficulty with Mailchimp going to spam, switched to BayEngage and found it to be more effective in terms of conversion and click-through rates. Moreover, Mailchimp users reduced their spam score to 0.04 % after switching to BayEngage.

Mailchimp Going To Spam – Conclusion

Mailchimp is a classic hit that looks nice, but it isn’t the greatest choice for every business. Several best mailchimp alternatives can be found in the industry.

You should be able to find your tool using this list. Doing your research is vital so that you can identify the best email marketing tool that’s suitable for your company and your clients. 

Not every tool is suited for every company, and this list should enable you to discover the right tool.

We hope you save time in selecting your next solution with this overview!

Mailchimp Emails Going To Spam: FAQs

1. How to stop Mailchimp emails from going to spam?

5 Steps on how to stop Mailchimp emails from going to spam:

  • Cleanup your list
  • Optimize your email content
  • Add merge tags
  • Take care of your newsletter design
  • Switch to BayEngage

2. Why is my Mailchimp campaign going to spam?

There are a variety of factors that contribute to your Mailchimp campaigns going to spam folders, including the sending email address, subject line, and message content.

So we recommend utilizing personalization and segmentation to increase interaction and make your Mailchimp campaigns more relevant.

3. Why do my Mailchimp emails go to promotions?

Emails sent using email service providers, especially through Mailchimp go to the promotional tab because most users use them to send out marketing emails. So emails with the promotional keywords in the subject line are automatically blocked by Gmail from being delivered to the primary inbox, as a result, it goes to the promotions tab.

4. How to keep Mailchimp from going to spam?

Marketers sometimes neglect the importance of verifying their domain with Mailchimp before launching their campaign. Your domain will be authorized after you’ve set the DKIM record and updated your SPF record to include Mailchimp’s servers! After that, Mailchimp campaigns won’t end up in the Spam anymore!

5. Are there any Mailchimp alternatives? 

Mailchimp is a good email marketing tool. But, in contrast, there are best Mailchimp alternatives with power-packed features that are incredibly valuable for Ecommerce store owners.

With that, let’s look at some of the best Mailchimp alternatives to consider before launching your successful email marketing campaigns.




Janani H is a Content Marketer at TargetBay, an Ecommerce Marketing Cloud used by thousands of online stores across the globe. She enjoys writing about the power of emails in marketing, and when she isn't writing, she can be found riding the Metro and trying out new local foods.

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