Abandoned Cart Email

You go online, add items to your virtual cart but abandon the purchase process during checkout leaving the products in your cart as it is. This is Shopping Cart abandonment.

The global average shopping cart abandonment is at a whopping rate of 75.6%. But this is not constant but varies across countries, industries, and devices.

Divide the completed purchases by the total number of carts abandoned. You have a value now and subtract this from 1. Then multiply it by 100. Here is your abandoned cart rate.

The highest shopping cart abandonment rate usually occurs between 8-9 PM.

Based on many active researches, Ecommerce brands are likely to lose up to $18 billion a year in revenue, which is really bad for retailers.

An abandoned cart email is simply a follow-up email that can be sent to shoppers who have abandoned their carts after adding items to their virtual carts but before completing the checkout process.

Abandoned cart emails work really well. When you send the right number of emails in the perfect sequence at the right time, abandoned cart emails can recover lost revenue.

Abandoned cart emails are very effective. Data reveals that 50% of all abandoned cart emails are opened, and 33.33% of clicks lead to purchases back on site.

Your first email should be sent within 60 minutes of the cart abandonment.

Based on the proven case studies, a campaign of three emails works the best to recover abandoned carts.

Yes. Abandoned cart emails are permitted under the new GDPR.