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Are you looking for a new email marketing platform? You’re not alone. Every day, it seems like there’s another one out there.

But the truth is that not all email marketing platforms are created equal. Some are better for certain businesses than others, and some even have features that other platforms don’t offer.

So today, we’re taking on two of the most popular email marketing softwares: Klaviyo and Mailchimp. We’ll compare them across two major categories: pricing and features. At the end of this post, you’ll find another exciting tool that will compete with the winner of these two services so you can decide which one is right for your business!

klaviyo logo

What Is Klaviyo?

Klaviyo is a robust eCommerce platform for small business owners who want to build relationships with their customers using email marketing. It’s also for those who want to measure what works and doesn’t when driving sales from their email marketing campaigns.

mailchimp logo

What Is Mailchimp?

Mailchimp is a prevalent email marketing platform. It has many features that make it an excellent choice for anyone looking to start an email newsletter or grow their existing one. You can use Mailchimp to send newsletters, promotions, product updates, event invitations, etc.

Pros & Cons of Klaviyo

Pros & Cons of Mailchimp

Klaviyo vs. Mailchimp: Pricing Comparison

Klaviyo vs. Mailchimp are both incredibly popular—and they’re both great at what they do. But when it comes to pricing, some differences might make one more appealing than the other for your business.

Let’s look at how they compare in terms of pricing structure:


Pricing for Klaviyo is based on a few factors. The first is the number of contacts you have. The second is the number of emails your company sends per month. Klaviyo’s pricing structure comprises three plans: Free, Email, and Email+SMS. You can estimate your pricing using the contact’s calculator.


Mailchimp offers a variety of plans and pricing options to fit the needs of its customers. Mailchimp’s pricing structure comprises four plans: Free, Essentials, Standard, and Premium. Each plan has different features and limits on how many contacts you can add to your account.

Klaviyo Vs. Mailchimp: Features Comparison

Both offer a wealth of features to help you grow your business and create an effective email marketing strategy. We’ve done the work for you by comparing the features of Klaviyo and Mailchimp side-by-side.

Klaviyo Vs. Mailchimp: Segmentation


Klaviyo allows you to create custom segments based on location, discounts usage, products viewed, purchase history, email and SMS engagement, and other data integration. It also allows you to use dynamic content—which can be helpful if you want to create personalized messaging for different types of customers.


Mailchimp has a more basic segmentation feature than Klaviyo. You can create groups based on campaign activity, automation, email client, location, and engagement, but there aren’t as many options available as with Klaviyo. Although Mailchimp doesn’t offer dynamic content like Klaviyo, its segmentation tool is still helpful if you want to send targeted emails in bulk without writing individual copy for each campaign.

Klaviyo Vs. Mailchimp: Automation


Klaviyo has many automation features that allow you to make your email marketing more efficient and effective. With Klaviyo, you send welcome series, abandonment cart, win-back and cross-sell to inactive contacts, back-in-stock, order, and shipping updates, and even direct mail to big spenders.


Mailchimp also has some pretty cool automation features, like automating your welcome series or setting up a drip campaign for new subscribers. However, it doesn’t have as many options for targeting specific types of customers as Klaviyo does (unless you use its advanced features).

Klaviyo Vs. Mailchimp: Reporting And Analytics


Klaviyo offer an impressive suite of tools for tracking your campaigns’ performance, including a visual dashboard that makes it easy to see all your data at once. With Klaviyo, you can see how many subscribers opened your emails, where they were opened from, what links they clicked on, even bounced messages, unsubscribes, and more! You can use this information to create customized reports tailored to your needs.


Mailchimp offers valuable reports—but not quite as many as Klaviyo does. Their reporting dashboard is simple and easy to use; it’s just not as robust as the one offered by Klaviyo. However, if you’re looking for something more than just basic stats about open rates and click-throughs, then Mailchimp may be a better option for you.

Klaviyo Vs. Mailchimp: User Experience


Klaviyo’s user experience is clean, intuitive, and streamlined. It feels like an extension of your thoughts and ideas—like you could keep thinking until you had everything figured out perfectly, then use Klaviyo to put that all into practice without hassle or confusion!


Mailchimp feels clunky and random for beginners—like every decision about how things work was made independently from each other without any overarching plan or vision for what the result should be like.

Klaviyo Vs. Mailchimp: Integrations


Klaviyo boasts more than 200 pre-built integrations with other software programs—including Shopify, WooCommerce, BigCommerce, Magento Commerce, Recharge, Salesforce, Prestashop, Okendo, and more —making it one of the most flexible email marketing platforms on the market today.


Mailchimp is also highly adaptable to your business needs, thanks to its wide range of integrations. Mailchimp offers integrations in various categories, including analytics, booking and scheduling, contact management, content, customer service, design, e-Commerce, and more. The number of tools it works with depends on your users; if you’re starting with email marketing, it might be better suited for you (which offers more integrations).

Klaviyo Vs. Mailchimp: Customer Support


Klaviyo offers email, live chat support, and community. If you have a question about your account, you can contact a representative via email or live chat—and you can only live chat support if you’ve upgraded your plan.


Mailchimp offers Mailchimp assistant, email support, and 24×7 chat support, but it only offers phone support in the premium plan within a set timeframe. However, you’ll have to wait for a response from their team of experts, but that might be faster than scheduling a phone call if you’re busy running your business!

Klaviyo vs. Mailchimp: For Various Use Cases

Klaviyo and Mailchimp are excellent email marketing tools, but they differ significantly in what they offer businesses. We’ll look at some of the most common use cases for both platforms, so you can decide which is right for your business.

Klaviyo vs. Mailchimp For Small business


Klaviyo is excellent for small businesses with a limited budget. It also has many features that allow you to create highly targeted campaigns, including automated emails based on customer behavior, segmentation options, and analytics.


Mailchimp, on the other hand, also allows you to customize your marketing messages, but it doesn’t have the same analytics level as Klaviyo (no advanced segmentation, no advanced reporting capabilities). So, Klaviyo is the best choice for small businesses that are looking to skyrocket their business.

Klaviyo vs. Mailchimp For eCommerce stores


Klaviyo is an excellent choice for eCommerce stores looking to grow their email list or send transactional emails to customers. It’s got robust features like product recommendations and abandoned cart notifications, which makes it easy for you to turn your site visitors into email subscribers.


Mailchimp, on the other hand, is more suited to businesses that want to send marketing emails outside their website (like newsletters). It’s also great for sending emails at scale. However, if you want something that will grow with your business as it grows in size (and complexity), then Klaviyo might be better for you!

Klaviyo vs. Mailchimp For Non-profits


Klaviyo is an excellent option for non-profits because it’s free to use and offers many customization options. You can add custom fields to your subscribers’ profiles and see who has clicked on what emails.


Mailchimp, on the other hand, does have a free option—but it doesn’t offer many customization options and requires that you use its templates. If you want more flexibility than that, then Mailchimp may not be the best choice for you.

Klaviyo vs. Mailchimp For Shopify stores


Klaviyo’s integration with Shopify is seamless and easy to set up. Once you’ve installed Klaviyo, you can start collecting customer data —no need for additional work. You can also use Klaviyo to create custom audiences based on past customer behavior, including purchases and abandoned carts.


While Mailchimp and Shopify are excellent platforms, their integration is not always seamless. Moreover, exporting the existing users is a clunky process requiring much manual work. So, Klaviyo is the better choice for Shopify store owners.

Klaviyo: It's pretty good, but it isn't the best choice.

Klaviyo is a robust email marketing platform. It has a lot of capabilities that Mailchimp doesn’t, but it also comes with a price tag—and, as we all know, not everyone can afford to pay for their email marketing software. So what do you do if you want to grow your business and keep up with the competition but don’t have the budget for Klaviyo?

Fortunately, some excellent Klaviyo alternatives out there have all the features of Klaviyo. Fortunately, there are some excellent Klaviyo alternatives out there that aren’t too shabby. We compared Klaviyo with another popular email marketing service: BayEngage. So if you’re looking for an alternative to Klaviyo or want to see how it stacks up against its competitors, keep reading!

Now, Let’s Compare Klaviyo Vs. BayEngage

BayEngage is an eCommerce-based email marketing platform that provides automated email campaigns, scheduled messages, and other email marketing features. BayEngage has been helping businesses to grow their revenue through email marketing.

Now, if you’re wondering which email marketing platform is right for you, we’ve got a quick comparison table to help you choose between Klaviyo and BayEngage.

Klaviyo vs. BayEngage: Feature Comparison Table

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Detailed Comparison of BayEngage Over Klaviyo

Personalized emails


One of the most powerful features of BayEngage is its ability to personalize marketing campaigns. You can personalize your emails by inserting a recipient’s first name, last name, email, shipping address, city, state, country, phone number, zip code, sign-up date, and even birthday in your subject lines. All recipient profile properties are in the dropdown labeled “Insert Personalization” under Campaigns. You can even use 300+ free and responsive email templates to create dynamic content based on what your customers are doing on your site!


Klaviyo allows you to send personalized email campaigns by inserting variables, such as first name and email address, into the subject lines of your emails. Klaviyo also offers templates that allow you to create different campaigns for different customers based on their specific preferences. However, Klaviyo only offers a limited number of template categories.

Targeted emails


With BayEngage, you can send targeted emails to specific groups of customers based on their email activities like opens, clicks, and campaign activity, SMS activity, and purchase behaviors like order placed, purchase amount, demographics, customer subscription, customer sign date, and birthdays which results in higher open rates as well as conversion rates compared to generic emails sent to all customers at once.


Klaviyo allows you to send targeted emails based on location, email and SMS activity, purchase history, and data integrations. However, segments can become complicated and confusing if your business has a lot of different products or services. You have to seek the help of a developer for many aspects to take full advantage of everything the platform offers.

Automation Recipes


The BayEngage is built on the idea of automation. You can set up a series of automated emails that will be sent to your customers based on their actions. This can include recipes like

Abandoned cart recovery

Order confirmation email

– Post-purchase

– Customer winback

– Back-in-stock

– Review request

– Reorder, and even automated birthday emails.


Klaviyo automation is a feature that allows you to create automated email sequences based on customer actions, such as purchases or abandoned carts. However, Klaviyo users have experienced technical difficulties causing frequent interruptions and delays in the data processed from flows, automations, campaigns, etc.

Integration with other tools


The BayEngage integrates many different platforms, including Shopify, Magento, BigCommerce, WooCommerce, and more! You can use these tools to run your store even more efficiently than before! In addition to this, there are also integrations with Zapier, Loyalty Lion, Smile.io, and even payment gateways such as Recharge so that customers can easily make purchases without needing to reenter any information from their previous orders or accounts!


Klaviyo integrates with more than 200 tools, but users find it does take a bit of a learning curve to use the software’s best features. If your website uses an open-source platform, you may have difficulty integrating Klaviyo into it. And few users feel that this integration doesn’t appeal to them. It is a bit difficult for them to understand how the software works.

Customer support


BayEngage has an excellent customer support team that quickly responds to questions and solves customer problems! BayEngage offers email, chat, call, and even free audits with the most reliable customer support team 24×7. The team also works with you to improve your campaigns over time by offering advice on how you can make them more effective at driving conversions and sales.


Klaviyo has a support team available to address issues you may be having with the platform. The team can also be reached via live chat, making it easier to communicate with the company. However, users feel they would greatly benefit from having an account representative regularly to answer questions and provide feedback on Klaviyo campaigns.

Email deliverability


When you use BayEngage, you don’t have to worry about your emails getting lost in the shuffle—because we’ve got your back. We have a 99.34% email deliverability rate, meaning less than 1% of your messages go into the spam folder or bounce back to you. Our advanced technology regularly warms up your email domains and monitor and send emails.


Klaviyo allows you to optimize your email marketing campaigns to reach subscribers’ inboxes rather than their spam folders. However, some users still experience deliverability issues. And most emails go to spam even with the welcome flow and abandoned cart emails.

SMS Marketing


BayEngage’s SMS marketing allows businesses to send targeted messages to specific customer segments, increasing the chances of engagement and conversion. It also offers automation capabilities for specific events or actions, such as a customer purchasing or abandoning a cart. The platform even provides real-time analytics that allows businesses to track the performance of their SMS campaigns. This data can help businesses optimize campaigns and improve engagement and conversion rates.



While Klaviyo does offer SMS marketing as part of its platform, businesses will need to pay additional fees for sending text messages to their customers. This can be a significant cost, especially for businesses with large subscriber lists or those that send frequent messages.


Klaviyo is not low-cost email marketing. It’s one of the most expensive solutions on the market. However, when you compare Klaviyo with other solutions that are similarly powerful, it’s a good deal—and it’s worth paying for.

Klaviyo is explicitly built for ecommerce stores, including features like automated purchase notifications and product recommendations. It also has a robust set of reporting tools, which lets you track engagement and conversion rates across different groups of customers.

Mailchimp, on the other hand, is a more general purpose—it can send emails to any group of people (not just those who have purchased from you). But it doesn’t include any features designed specifically for ecommerce stores.

Yes, Klaviyo is excellent for email marketing. Klaviyo’s email marketing tools allow you to create and send personalized, timely, and relevant emails—and the platform integrates seamlessly with platforms and tools.

It depends on what your goals are. Klaviyo is more expensive than Mailchimp, but it’s also more robust in many ways. However, if you don’t need that kind of precision in your emails and want something simple, then Mailchimp could be what you’re looking for.

Klaviyo is an excellent alternative to Mailchimp. It offers more robust tools for email marketing and is more customizable, so if you’re looking for a more robust tool than Mailchimp, Klaviyo is a good option.

Yes, Klaviyo is generally more expensive than Mailchimp. However, the cost may vary depending on the size of your email list and the features you require.
No, you cannot use Mailchimp with Klaviyo. They are separate email marketing platforms that have their own unique features and capabilities. However, you can import your Mailchimp data into Klaviyo and use it.
Klaviyo is better than Mailchimp for eCommerce because it provides more advanced segmentation and personalization capabilities, which can help eCommerce businesses target their customers more effectively. Klaviyo also offers features like dynamic product recommendations, which can help increase sales and revenue.
Mailchimp and Klaviyo are email marketing platforms allowing businesses to create and send email campaigns to their subscribers. They offer a range of features, such as email templates, automation workflows, and analytics, to help businesses track their email campaign performance.
Mailchimp offers a few features that Klaviyo does not, such as landing page builder and website builder. However, Klaviyo offers more advanced features for eCommerce businesses, such as real-time tracking of customer behavior and personalized product recommendations.

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