The Best Email Marketing Service For Shopify Stores
If you’re looking for a way to make your Shopify store a tremendous success, email marketing is the way forward.
A good email marketing service for Shopify will automatically send emails to promote your store to customers who have already shown an interest in what you’re selling, encouraging them to buy again and increasing sales.
While there are dozens of different email marketing services, not all of them will be compatible with Shopify. In this article, we’ll look at some of the best ones available so that you can find the right one for your needs.
Email Marketing Service For Shopify
Several reasons merchants may want to utilize email marketing for their Shopify store. It’s an effective way to build trust with your customers, leading to more sales.
Email marketing service for Shopify is also a great way to stay in touch with your customers after they purchase.
You can remind them about limited-time offers and encourage them to buy again through new product announcements and discounts on related items. If you’re running an ecommerce business, you should take advantage of email marketing.
5 Features Every Email Marketing Service For Shopify Needs To Offer
The right email marketing service for your Shopify store can help you have an efficient email marketing campaign. Email marketing enables you to reach and influence your customers, but you must do this in a helpful and not overwhelming way.
Having the correct features will make your life easier. Your email marketing service for Shopify should:
- Allow you to automate emails based on customer behavior.
- Enable you to create a series of emails for an automated sequence.
- Give you tailored reports to see which products are most popular, who’s buying what and when, and more.
- Make sure that it provides a drag-and-drop editor so that even if you don’t have any coding experience, creating eye-catching emails is still manageable.
- Send test emails before mass campaigns to ensure everything looks right and works properly.
1. Efficient Audience Segmentation
Segmenting your audience into different, targeted lists is incredibly effective for getting more leads and making more sales. However, the email marketing service for Shopify can’t just give you the option to do this. They also have to make it easy for you to create segments based on customer location, purchase history, etc.
If you don’t know how to use segmentation properly, it can hurt your business rather than help. Looking for a service that offers guidebooks or other resources that teach you the best segmentation practices and digital marketing strategies would be best.
2. High Email Deliverability
The best email marketing service for Shopify can offer a wide range of features. One of these features is high email deliverability. This involves:
- Sending emails to people who want to receive them (i.e., not spam)
- Sending emails at the right time (i.e., not at night when most people aren’t checking their email)
- Sending emails to people who have opened your emails in the past (i.e., they probably want more)
- Sending emails with a clean list of email addresses (i.e., no fake or incorrect ones)
- Sending emails with a good reputation (i.e., no one will flag you as someone who sends spammy content or too many emails)
3. Smart Testing
A/B testing is the process of comparing two similar but different versions of an email campaign. There are many other things you can test for with your email campaigns to determine what gives you the best performance. For example:
- Subject lines
- Time of day sent (day vs. night)
- Call to action
4. Automation Features
In the world of marketing, automation has made many manual tasks obsolete. Email marketing automation can streamline your workflow and help you engage your customers more meaningfully than ever before.
It’s time to get ahead of the curve. With email marketing automation features, you can set up emails designed to work for customers after they complete specific actions with no further input from you — including:
- Welcome emails sent immediately after sign-up
- Welcome emails sent one day after sign-up
- Coupons are sent to customers who abandon their carts before checkout
- Birthday discounts sent on the customer’s birthday
5. Simple Integration And Setup
Speaking of which, the next thing you’ll want to look for is simple integration and setup. We know that not everyone wants to add another layer to their email marketing efforts by installing a third-party app—but if you do, you’ll need an easy way to get it up and to run.
Typically, your integration should take no more than a couple of clicks. Some services have simplified this process to one click, as we’ve seen with BayEngage.
If an app has complicated setup requirements such as scripts or coding—or requires that you get in touch with customer support before using it—that’s a sign that they’re not worth your time.
Top 5 Email Marketing Services For Shopify Every Business Needs To Evaluate
BayEngage is an easy-to-use email marketing service for Shopify store owners. It has every feature you need in an email marketing service for Shopify.
It has over 380 email templates that are responsive and easy to use. With its powerful segmentation and email list feature, you can send highly targeted emails at the right time to the right people (which means higher open rates and email deliverability rates).
BayEngage also has email automation, A/B testing, UTM tracking, SMS marketing, coupon generator, and pop-up builder. It is the perfect email marketing service for Shopify store owners and beginner to advanced email marketers!
Klaviyo is an excellent option for Shopify store owners looking to create and deploy automated email campaigns. It offers extensive customization options, including multiple triggers, easy list segmentation, and the ability to alter emails based on customer behavior.
Klaviyo allows you to customize the templates per your needs or as a design starting point. You can A/B test to choose the best performers in your campaign series. And it has extensive integration with other Shopify apps, including those that do not email marketing-related.
If you’ve been in business for a while, you might already have some email marketing know-how and want to use a more robust platform, but if you’re starting, Omnisend is an excellent option.
The tool has an extensive library of automation templates that will help you automate your email marketing without spending hours learning the ropes. A drag-and-drop editor makes it easy to create beautiful emails, even if you don’t have experience with coding or design. So your email campaigns always look optimized on all devices.
HubSpot is a full-stack marketing and sales platform. The company’s software includes various tools for email, landing pages, contact management, lead generation, and more. They also offer training and certification to help you grow your business.
HubSpot is a fully integrated marketing solution, and you can use it to manage your contacts, create landing pages, generate leads, and convert them into customers.
Ding! Did you hear that? It was the sound of another sale coming in because Privy can help you convert more shoppers into customers. It is a fully customizable Shopify pop-up and banner tool with a drag-and-drop editor, and it lets you feature your best products, offer deals to entice customers, and manage your email list.
Regarding pricing, they have a free plan that allows you to capture emails and send up to 500 emails per month. If you want more functionality, you’ll need to upgrade to one of their paid plans starting at $24/month (billed annually). The service has good customer support with live chat and a piece of extensive knowledge.
Benefits Of Using Email Marketing Service For Shopify
1. Drives Web Traffic
You can use email to drive traffic to your website. It’s common for a shop owner to include a link in their email encouraging customers to visit their website.
A strong call-to-action can also drive traffic. In addition, a compelling call-to-action will usually encourage the reader to take action immediately.
2. Helps In Increasing Sales
Email marketing service for Shopify can help increase your sales by making it easy to stay in touch with customers. By routinely sending out emails to people who have purchased items from your shop, you can encourage them to visit again or buy more items.
It is an effective way to increase sales because it allows you to reach a large audience of people who are interested in products similar to what you sell.
In addition, the email marketing service for Shopify is very affordable and can be used anytime during the year. Even if you’ve had a bad month financially, there’s still hope that things will turn around soon!
With these benefits, it’s no wonder many people use email marketing services for their business needs.
3. Builds Loyalty With Your Customers
Like in any other business, online stores require the loyalty of their customers to survive. Loyal customers are more likely to become brand ambassadors who recommend your e-commerce store to friends and family or discuss their favorable experiences with you on social media.
The best way of building customer loyalty is by showing them that you care about them. You can do this by sending targeted emails that address specific needs and providing them with the information they want. It will help them feel appreciated and understood.
4. It Is Not Expensive To Run An Email Campaign
It is not expensive to run an email campaign. The cost of a single email is much lower than the cost of sending a direct mail postcard or even a letter, and the chances that your message will be seen are higher than other forms of advertisement.
If you are starting and know nothing about email marketing services for Shopify, you can market your business for free by using email marketing.
5. It Is Easy To Track And Measure Results
One of the most significant benefits of using an email marketing service for Shopify is that it is easy to track and measure results.
You can see who opened the email, how many times they opened it, and which links they clicked on. You can also see how many emails bounced, how many unsubscribed and how many were forwarded to a friend.
With this information, you can compare your campaigns and see which one was more effective so you can optimize future campaigns based on what was received well.
When Appropriately Used, The Email Marketing Service For Shopify Can Help Any Business Attract New Customers And Retain Its Old Ones.
Email marketing is a powerful tool for any business wanting to increase sales. However, many people forget about email marketing and tend to put it on the back burner because it takes time and effort.
Research shows that email marketing has an ROI of 3800%, which is enormous! And this research was done in 2017 so imagine what the statistics are now. Email content can personally engage with your subscribers and customers than social media or other digital marketing methods.
Email is also one of the most effective ways to keep in touch with customers, drive traffic to one’s website, and increase product sales.
You can email your customers through Shopify by adding them to the list, editing the template to suit you, filling out the details left, and then clicking “Send Now.”