If you’re looking for a way to make your Shopify store a greater success, email marketing is the way forward.
A good email marketing service for Shopify will automatically send out emails to promote your store to customers who have already shown an interest in what you’re selling, encouraging them to buy again and increasing sales.
While there are dozens of different email marketing services, not all of them will be compatible with Shopify. In this article, we’ll take a look at some of the best ones available so that you can find the right one for your needs.
Email Marketing Services for Shopify – Top 5 Tools Ranked
There are several reasons merchants may want to utilize email marketing for their Shopify store. It’s an effective way to build trust with your customers, leading to more sales.
Email marketing is also a great way to stay in touch with your customers after they purchase. You can remind them about limited-time offers and encourage them to buy again through new product announcements and discounts on related items. If you’re running an ecommerce business, you should be taking advantage of email marketing.
Let’s look at some of the most popular email marketing services for Shopify stores.
5 features every email marketing services for Shopify needs to offer
The right email marketing service for your Shopify store can help you have an efficient email marketing campaign. Email marketing enables you to reach and influence your customers, but it’s essential that you do this in a way that’s helpful and not overwhelming.
Having the correct features will make your life easier. Your email marketing service for Shopify should:
- Allow you to automate emails based on customer behavior
- Enable you to create a series of emails for an automated sequence
- Give you tailored reports so that you can see which products are most popular, who’s buying what and when, and more
- Make sure that it provides a drag-and-drop editor so that even if you don’t have any coding experience, creating eye-catching emails is still easy
- Send test emails before sending out mass campaigns to ensure everything looks right and works properly.
Efficient Audience Segmentation
Segmenting your audience into different, targeted lists is an incredibly effective way to get more leads and make more sales. However, email marketing services for Shopify can’t just give you the option to do this. They also have to make it easy for you to create segments based on customer location, purchase history, etc.
If you don’t know how to use segmentation properly, it can hurt your business rather than help it. You should look for a service that offers guidebooks or other resources that teach you the best practices of segmentation and different digital marketing strategies.
High Email Deliverability
The best email marketing services for Shopify can offer a wide range of features. One of these features is high email deliverability. This involves:
- Sending emails to people who want to receive them (i.e., not spam)
- Sending emails at the right time (i.e., not at night when most people aren’t checking their email)
- Sending emails to people who have opened your emails in the past (i.e., they probably want more)
- Sending emails with a clean list of email addresses (i.e., no fake or incorrect ones)
- Sending emails with a good reputation (i.e., no one will flag you as someone who sends spammy content or too many emails)
A/B testing is the process of comparing two similar but different, versions of an email campaign. There are many other things you can test for with your email campaigns to determine what gives you the best performance. For example:
- Subject lines
- Time of day sent (day vs. night)
- Call to action
In the world of marketing, automation has made many manual tasks obsolete. Email marketing automation can streamline your workflow and help you engage your customers in a more meaningful way than ever before.
It’s time to get ahead of the curve. With email marketing automation features, you can set up emails designed to work for customers after they complete specific actions with no further input from you — including:
- Welcome emails sent immediately after sign-up
- Welcome emails sent one day after sign-up
- Coupons are sent to customers who abandon their carts before checkout
- Birthday discounts sent on the customer’s birthday
Simple Integration And Setup
Speaking of which, the next thing you’ll want to look for is simple integration and setup. We know that not everyone wants to add another layer to their email marketing efforts by installing a third-party app—but if you do, you’ll need an easy way to get it up and running.
Typically, your integration should take no more than a couple of clicks. Some services have even simplified this process down to one click, as we’ve seen with BayEngage.
If an app has complicated setup requirements such as scripts or coding—or requires that you get in touch with customer support before using it—that’s a sign that they’re not worth your time.
Top 5 Email Marketing Services for Shopify every business needs to evaluate
BayEngage is an easy-to-use email marketing service for Shopify store owners. It has every feature that you need in an email marketing service for Shopify. It has over 380 email templates that are responsive and easy to use. With its powerful segmentation and email list feature, you can send highly targeted emails at the right time to the right people (which means higher open rates and email deliverability rates).
BayEngage also has email automation, A/B testing, UTM tracking, SMS marketing, coupon generator, and pop-up builder. It is the perfect email marketing service for Shopify store owners and beginner to advanced email marketers!
Klaviyo is an excellent option for Shopify store owners looking to create and deploy automated email campaigns. It offers extensive customization options, including multiple triggers, easy list segmentation, and the ability to alter emails based on customer behavior.
Pros of Klaviyo:
- Customizable templates that can be used as is or as a starting point for your designs
- A/B testing to help you choose the best performers in your campaign series
- Proper tracking of campaigns and revenue generated per campaign
- Extensive integration with other Shopify apps, including those that are not email marketing-related.
Omnisend is a great tool for beginners. If you’ve been in business for a while, you might already have some email marketing know-how and want to use a more robust platform, but if you’re just starting, Omnisend is an excellent option.
The tool has an extensive library of automation templates—from abandoned cart recovery to order confirmation to post-purchase follow-ups and everything in between—that help you automate your email marketing without spending hours learning the ropes.
There’s also a drag and drop editor that makes it easy to create beautiful emails, even if you don’t have experience with coding or design. The editor has mobile responsive templates, so your email campaigns always look great no matter what device your customers are using.
HubSpot is a full-stack marketing and sales platform. The company’s software includes a variety of tools for email, landing pages, contact management, lead generation, and more. They also offer training and certification to help you grow your business.
HubSpot is a great option for small businesses that want a fully integrated marketing solution. It can manage contacts, create landing pages, generate leads, and convert them into customers.
HubSpot is an all-in-one marketing and sales tool; you can use it to manage your contacts, create landing pages, generate leads, and convert them into customers.
Ding! Did you hear that? It was the sound of another sale coming in. That’s because Privy can help you convert more shoppers into customers.
This is a fully customizable Shopify pop-up and banner tool with a drag-and-drop editor, and it lets you feature your best products, offer deals to entice customers, and manage your email list.
As far as pricing goes, they have a free plan that allows you to capture emails and send up to 500 emails per month. If you want more functionality, then you’ll need to upgrade to one of their paid plans starting at $24/month (billed annually). The service also has good customer support with live chat and an extensive knowledge base.
Benefits of using Email Marketing Services for Shopify
Drives web traffic
- Email can be used to drive traffic to your website. It’s common for a shop owner to include a link in their email encouraging customers to visit their website.
- A strong call-to-action can also drive traffic. In addition to this, an effective call-to-action will usually encourage the reader to take action immediately (e.g., “Click here now!”).
Helps in increasing sales
Email marketing services for Shopify can help increase your sales by making it easy to stay in touch with customers. By routinely sending out emails to people who have purchased items from your shop, you can encourage them to visit again or purchase more items.
This is an effective way to increase sales because it allows you to reach a large audience of people who are interested in products similar to what you sell.
In addition, email marketing services for Shopify are very affordable and can be used at any time during the year. This means that even if you’ve had a bad month financially, there’s still hope that things will turn around soon!
With these benefits, it’s no wonder why so many people use email marketing services for their business needs.
Builds loyalty with your customers
Just as in any other business, online stores require the loyalty of their customers to survive. Loyal customers are more likely to become brand ambassadors who recommend your e-commerce store to their friends and family or discuss their positive experiences with you on social media.
The best way of building customer loyalty is by showing them that you care about them. You can do this by sending targeted emails that address specific needs they have and providing them with the information they’re looking for. This will help them feel appreciated and understood.
It is not expensive to run an email campaign
It is not expensive to run an email campaign. The cost of a single email is much lower than the cost of sending a direct mail postcard or even a letter, and the chances that your message will be seen are higher than with other forms of advertisement.
If you are just starting out and know nothing about Email Marketing Services for Shopify, you can market your business for free by using email marketing.
It is easy to track and measure results
One of the biggest benefits of using email marketing services for Shopify is it makes it easy to track and measure results.
You can see who opened the email, how many times they opened it, and which links they clicked on. You can also see how many emails bounced, how many unsubscribed and how many were forwarded to a friend.
With this information, you can compare your own campaigns and see which one was more effective so you can optimize future campaigns based on what was received well.
Email marketing services for Shopify, when used properly can help any business to attract new customers and retain its old ones.
Email marketing is a powerful tool for any business wanting to increase sales. However, many people forget about email marketing and tend to put it on the back burner because it takes time and effort.
Research shows that email marketing has an ROI of 3800%, which is huge! And this research was done in 2017 so imagine what the statistics are now. Email content can be used to engage with your subscribers and customers in a more personal way than social media or other digital marketing methods.
Email is also one of the most effective ways of keeping in touch with customers and driving traffic to one’s website, as well as increasing product sales.