Email marketing Archives - TargetBay

21.Apr.2020 Georgie Vineeth - Shopify Abandoned Cart Email

6 Time-tested Shopify Abandoned Cart Email Strategies to Recapture Lost Sales

As an eCommerce email marketer, I’ve always been curious to know how successful retailers conquer their biggest fear—shopping cart abandonment. Being one of the most popular eCommerce platforms on the planet, with almost 31% market share, I analyzed several successful Shopify stores and comprehended

08.Apr.2020 Archana Gunasekaran - email automation, Email Marketing

An ecommerce Retailer’s Guide to Email Marketing Automation

Behind every successful eCommerce store, is a kickass marketing strategy. And any marketing strategy worth its salt has a detailed email marketing setup in place. Email marketing has stood the test of time over the years. Though social media and other platforms are gaining popularity as marketing mediums

06.Apr.2020 Georgie Vineeth - email segmentation

Personalized Email Marketing: Drive Retail Conversions With Micro-segmentation

Despite brick & mortar stores still holding the major share of global retail sales, eCommerce investments are on a steady rise. One driving factor behind this rise is the steady increase in the number of online buyers. According to researchers, the number of digital buyers will surpass 2.05 billion

14.Feb.2020 Archana Gunasekaran - Email Campaign, Email Marketing

Worried About Low Email Engagement? 3 Amazing Time Slots That Work

If there is ever a competition to find the most frequently asked question related to email marketing, there is one clear, undisputed winner – What is the best time to send emails? And why not, with over 4 billion active users, 59% of which say that marketing emails influence their purchase decision

09.Feb.2020 Archana Gunasekaran - Email Marketing, Valentine's day

Valentine’s Day Email Marketing – Tips and Tricks For a Winning Campaign

“Valentine’s Day is right around the corner!” “Love is in the air, Gear up with the marketing!” “Leverage the occasion and land more sales!” Sounds familiar? I’m sure every eCommerce store owner has heard these lines over and over again the last few weeks from multiple marketing channels.

05.Feb.2020 Archana Gunasekaran - Email Campaign, Valentine's day

11 Ways to Design the Most Amazing Valentine’s Day Email

The average American spends approximately $160 on a Valentine’s Day present. What’s the big deal, you ask? Well, That small amount led to a mind-boggling $20.7 billion projected Valentine’s Day spending for 2019. And this number grows steadily year on year. (Source) Now that the stakes are clear,

03.Feb.2020 Georgie Vineeth - Abandoned cart email, BayMail

10 Finest Abandoned Cart Email Strategies to Recover Your Almost-lost Sales in 2020

Facing the dilemma of cart abandonment? If I tell you that you can vanquish your worst eCommerce nightmare, would you believe it? As of 2018, the average cart abandonment rate worldwide was 75.52%, which implies, 3 out of 4 shoppers who add items to their cart failed to complete their purchase. But,

29.Jan.2020 Archana Gunasekaran - Cart Abandonment, Valentine's day

Getting Over the Cart Abandonment Heartbreak – Valentine’s Day 2020

Ecommerce store owners around the world are no strangers to the pain of cart abandonment. After all, eCommerce brands lose up to $18 billion in sales revenue each year, because of this specific reason. And since Valentine’s Day is the second most commercial sales-heavy celebration of the year ( next

17.Jan.2020 Archana Gunasekaran - Email Campaign, Valentine's day

8 Ways to Nail Your Valentine’s Day Email Campaign

Kick start your Valentine’s Day email campaign! It’s time to take those put away those holiday decorations and start gearing up with your Valentine’s Day marketing campaign. Yes, you’ve heard it right. Even though we’re just a couple of weeks into the new year, store windows are already displaying

02.Jan.2020 Georgie Vineeth - Abandoned cart email, Abandoned Cart Email Template

Abandoned Cart Emails in 2020: The Definitive Guide

According to Forrester’s research, brands can lose up to $18 billion a year in revenue due to shopping cart abandonment. From this report, it is evident that a lousy cart recovery strategy can cost retailers a significant amount of money. Additionally, the studies conducted by Baymard Institute shows

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