Create and send beautiful email campaigns & newsletters
Build user-generated content that matters for your store
Design & trigger pop-ups to improve conversions
Personalized recommendations tailor-made for your shoppers
Recover lost shoppers, let’s make your retargeting ads more fun!
Tag photos from your Instagram and increase conversions
Don’t abandon your cart abandoned crisis. Get 30% returns with TargetBay cart recovery solutions.
Leverage the power of user-generated content. Improve organic traffic and ranking with TargetBay’s review & QA tool.
Never give a chance for your customers to leave. Improve customer retention by 45% with TargetBay tools.
Don’t miss the chances of getting noticed in the digital world. Get social recognition and loyalty to build your brand.
Explore end-to-end and learn Growth-hacking tips, industry insights, best practices - Everything you need to elevate your eCommerce strategy.
Feature your write-up with us. Explore!
Explore our exclusive collections of blogs to Fastrack your eCommerce business success with our comprehensive insights.
Everything you need to know available in one place. Implement strategic business tactics with our actionable guides.
Nothing motivates us like real success stories. Read client success stories that can inspire your business growth.
Who to guide us better than the industry experts? Watch Knowledge sharing sessions from industry experts in the eCommerce market.
Grab complete understanding in the shortest available time. Insightful and visually appealing information at a glance.
Exciting and interesting clips on TargetBay’s tools and solutions to help you understand us better
Spread the word :
09.Sep.2020 Keerthana Selvakumar - Abandoned cart email
Every eCommerce business spends incredible effort, time, and money to drive traffic to their website. Your website looks great, your product pages are a huge success and customers are head over heels in love with your product. WooCommerce’s stability and performance provide a seamless shopping experience as visitors navigate your website, adding products to their shopping cart.
Looks almost like a happily ever after storybook read right? Here’s the plot twist. Your customers love your product. And then more than 70% of those shoppers exit your website, without purchasing the products added to their carts.
Abandoned carts are not as new as we think. eCommerce businesses have been combating cart abandonment for a long time now. But no eCommerce store has mastered the art of overcoming cart abandonment. That’s where the real challenge comes.
One of the best and most proven ways to motivate people to recover their abandoned shopping carts is through developing a well-crafted email remarketing sequence. Unfortunately, there’s a problem here. Most eCommerce businesses are using the same old tried-and-tested remarketing methods and tools to reduce their cart abandonment rates. We can see very little innovation in this space recently. This has created two major staggering blocks:
There’s nothing wrong in sticking to what you’re already doing. But by failing to tweak and improve how you can recover abandoned carts, you’re practically giving your sales away to your competitors.
At TargetBay, we’re focused on helping eCommerce stores with email marketing and have worked on emerging ideas that have helped them improve their abandoned cart recovery rate. We have picked out five of our favorites that can help you. Here we go!
1. Social proof in abandoned cart emails
Social proof from customers who’ve bought your products is the best to build trust in your brand. This often acts as the vital nudge required for your customers to cross the finish line to complete that abandoned purchase.
The product reviews and ratings is the best way for eCommerce businesses to build social proof. 88% of consumers say product reviews and rating influence their buying decisions to a drastic extent.
WooCommerce offers an easy way to increase conversion by displaying product reviews on your website. But what happens when the visitors leave your website? Most of your customers and prospects will never take the effort to see your reviews again. Here’s where WooCommerce abandonment cart email is an opportunity for remarketing – your second chance to bring your customers around to make that abandoned purchase.
Wanna hear a secret?
2. Sell and also Re-sell
Abandoned cart emails are another great opportunity to sell your products to customers. The greatest challenge when implementing automated email remarketing is that it can seem a little generic. Most of the online shoppers exhibit a digital version of window shopping where they browse through a website and add multiple products that interest them to their cart. They might not have the same purchasing intent for all the products as they’re only adding them due to spree of the moment or for further consideration. Here’s where abandoned cart emails will re-sell all those products in the cart equally by overwhelming your prospect and diluting your re-marketing and reselling efforts. To avoid this, you should try some sales fundamentals while creating WooCommerce abandoned cart emails to persuade that customer to purchase the product that they are most likely to do.
3. Customer loyalty is the key to segment remarketing campaigns
As we already discussed, your customers are conditioned to abandoned cart remarketing campaigns. Since your customers are way smarter than we assume, they have also come to expect that abandoned cart emails will include a discount coupon. Though not ideal, this will be especially true of loyal customers who make frequent purchases.
Firstly, your most loyal customers don’t require strong persuasion to complete the purchase. This means you don’t need to spend on issuing discounts to your loyal customers.
Instead what you can do is to use a loyalty/rewards program to remind your best customers of their points balance that they can use those points towards their purchase. The effect for the customer is the same but in reality, you only pay in the form of the accumulated points that they can redeem instead of issuing a new discount. An increasing number of customers are looking for meaningful engagement with brands and want to develop emotional connections. Research shows that emotional connections drive loyalty better than other conversion strategies. You can also build emotional connections with customers through loyalty email campaigns.
4. Get started on a nurturing long term campaign
With GDPR’s (General Data Protection Regulation) introduction, the need for consent cannot be ignored by email marketers i.e. customers who want to hear from you will give their consent to receive your marketing emails will always be the most engaged.
Most of the abandoned cart sequences will include four emails at the most. These emails will be sent in a couple of days. What happens after the sequence ends? Your opportunity to build a relationship with the prospect or the customer also ends. That’s because you only had consent from your customers to email them about their abandoned cart.
Do you know who is the trickster here? It’s TIMING! Perhaps your customer had a powerful purchase intent which could have been stopped due to various reasons. Maybe they need the product only the next month or they do not have the money to spend right now. In these scenarios, it was only the timing that prevented them from making the purchase.
To bring down your cart abandonment rate indirectly, you need to move these prospects to a longer-term solution strategy and build a long-term nurturing campaign.
Wanna hear a secret?
5. Enhance emails with other channels
Even today emails continue to be a very stable, reliable, and scalable medium. Though everyone continues to expect emails’ extinction, it continues to remain as an integral part of digital communications.
But you are missing a huge opportunity if you rely only on email for customer communication and marketing. There are emerging mediums that can augment your WooCommerce abandoned cart email remarketing and will boost your recovery rate.
So, what now?
We know that constant marketing advice can feel overwhelming, especially when you’re already struggling to find the time to implement all the guidance that’s out there. As a bootstrapper, we want to help you focus on the more important ideas that help you recover abandoned carts easily. Think constantly on how you can differentiate your cart abandonment emails from your competitors. Bring interesting innovation in the tried-and-tested method. Consider introducing something a bit different and newer that will help you stand out from the crowd. Connect your abandoned cart email marketing solution with other marketing apps to augment its impact. By trying to implement all these tactics in your WooCommerce abandoned cart emails, you can bring down your abandoned cart rate drastically. You can also try BayEngage’s 14 day – Free Trial to check out more interesting email marketing solutions for your eCommerce personalization!
World's renowned marketing experts and tech enthusiasts love our insights on customer reviews, email marketing and more. Sign up for our newsletter to stay ahead of the trends.
Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
Schedule a Free 15-30 Min Call with a Senior Ecommerce Strategist to Discuss Sales Improvement Tactics.
VP Ecommerce Strategist
20 Years of Experience Working with Multiple Brands Schedule a Free 15-30 Min Call with us to Discuss Sales Improvement Tactics.
Limited Slots Available For the Month
schedule a Meeting