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An increasing number of customers are looking for meaningful engagement with brands and want to develop emotional connections. Research shows that emotional connections drive loyalty better than other conversion strategies.

Interactions between a brand and its customers are improving in quality as the features are becoming more experiential in nature. By delivering experiences that exceed customers’ expectations, it is easier to win their loyalty. This can be achieved through different types of email campaigns:

Customer loyalty email marketing adds value as it does much more than simply promoting or selling products. The essence of these emails is to delight the customers and establish loyalty. Loyal customers tend to engage more with the brand and contribute to recurring revenue. They are ambassadors for the brand.

Start building stronger customer relationships through loyalty email marketing.
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