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WooCommerce Abandoned Cart Email with Tips & Example

WooCommerce Abandoned Cart Email with Tips & Example

04.Oct.2021 Janani - WooCommerce Abandoned cart email, WooCommerce Recover Abandoned Cart

Email marketing is one of the powerful marketing tools you can use to drive conversions. With over a billion emails sent every day, email marketing has grown beyond recognition. The key to successful email marketing lies in your ability to create a relevant message for your target audience and deliver it at the right time. 

The WooCommerce abandoned cart email is one such email that drives sales by providing an opportunity to complete a purchase that was not completed before abandonment. This blog will discuss how you can effectively use WooCommerce abandoned cart email with some tips and examples.

What is WooCommerce Abandoned Cart Email?

WooCommerce abandoned cart email is an email sent to shoppers who leave items in their online shopping carts without completing the purchase. It is an effective way to re-engage with potential customers to complete their purchases and increase customer loyalty over time.

Importance of WooCommerce Abandoned Cart Recovery Email

importance of cart recovery In today’s highly competitive business world, businesses must take every measure possible to increase customer loyalty. Retailers that actively pursue recovery of abandoned carts report an average lift in profits.

On the downside, WooCommerce store owners who do not plan to recover their abandoned carts will likely lose dollars.

There are many reasons why WooCommerce stores lose out on abandoned carts. Whether it is lack of customer support, poor product descriptions, or slow page load time, the fact remains that leaving an abandoned cart is a lost opportunity for any WooCommerce store.

WooCommerce email marketing is necessary to increase your Ecommerce store’s revenue. It is equally important to plan because you might miss out on potential customers if you don’t follow the proper process.

Make sure that you do not send WooCommerce abandoned cart recovery emails once every ten minutes, or else your customers will start marking your emails as spam.

Not to forget, WooCommerce abandoned cart email reminders are a great way to increase conversion rates and customer loyalty for your Ecommerce website. They provide customers with the opportunity to complete their transaction after having left it incomplete.

7 Best Abandoned Cart Recovery Plugins for WooCommerce

No matter how hard you try, there will always be a certain percentage of people who don’t complete their purchase. Abandoned carts are an unfortunate fact of Ecommerce that every online store owner needs to deal with.

There are many ways to recover those lost sales, but here we’ll discuss some of the best-abandoned cart plugins for WooCommerce abandoned cart recovery.

1. BayEngage 

bayengage plugin BayEngage is an Ecommerce shopping cart abandonment solution that helps online stores turn shoppers into buyers. It captures abandoned carts, notifies store owners of lost sales, incentivizes customers to complete their purchases, and provides insight on why shoppers are leaving.

Design custom abandoned cart email templates with BayEngage to send WooCommerce abandoned cart emails to market your products in seconds and increase repeat sales for your WooCommerce store.

You can also automate shopping cart recovery emails with coupons, discount codes, shopping cart details, and other direct information from the WooCommerce store.


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2.  Abandoned Cart Lite for WooCommerce

Abandoned Cart Lite for WooCommerce is a simple WordPress plugin that can instantly solve your abandoned cart problem by allowing you to recover the loss of abandoned shopping cart sales from your customers.

It can automatically send customizable WooCommerce abandoned cart recovery emails to potential customers who have left their cart on your online store. With the Abandoned Cart Lite for WooCommerce, you can also create custom automated follow-up emails based on the rules and conditions of your choice.

3. WooCommerce Recover Abandoned Cart

WooCommerce Recover Abandoned Cart Plugin helps you to track your abandoned carts and increase the conversion rate. It allows you to contact users who have left their cart unpaid or unprocessed for a specific period.

You can automatically set up emails or send manual emails with some predefined WooCommerce Abandoned Cart Recovery template. It is one of the most advanced WooCommerce Abandoned Cart Recovery plugins with many extensive features.

4. YITH WooCommerce Recover Abandoned Cart

YITH WooCommerce Recover Abandoned Cart is a powerful tool that helps you to convert abandoned carts into sales. This plugin sends customized WooCommerce abandoned cart emails to your customers who have left their carts, but it also allows you to send them coupons via email or SMS. The plugin includes several templates for the emails and coupons to customize it as per your need.

It’s easy to install, configure and use. This plugin will be helpful for all sellers who want to increase sales and profits. All these functions will help you improve the percentage of successful checkout and productivity in your WooCommerce store. 

5. Retainful

Retainful is a cart recovery tool that can send WooCommerce abandoned cart recovery emails at a scheduled time until they return to your store. The Retainful Dashboard allows you to create your campaigns with a visual drag-and-drop editor and keep track of any abandoned or restored carts with real-time sales.

This plugin can do more than restore your cart. Moreover, you can use countdown timers, exit-intent pop-ups, and add-to-cart pop-ups to encourage your customers to shop online. Retainful is compatible with several shopping carts and payment gateways, including Shopify, Magento, BigCommerce, Volusion, Ecwid, and more.

6. Abandoned Cart Reports for WooCommerce

Abandoned Cart Reports for WooCommerce is a plugin that helps you understand how your store’s cart abandonment rate is performing. It lets you see how many of your visitors are abandoning their carts, what items they’ve left in their carts and why they’ve left them there.

This plugin provides real-time reports about your WooCommerce store’s abandoned carts. The data is gathered by adding a small snippet of code to the end of each page on your site and is then presented in easy-to-read graphs that can be embedded into your website or sent via email.

7. Jilt for WooCommerce

Jilt for WooCommerce is a powerful and fast WordPress plugin designed for website performance. With this plugin, you can track all abandoned shopping carts and collect email addresses if possible.

Jilt will automatically send your customers a WooCommerce abandoned cart email to remind them that they have something in their shopping cart with a voucher. However, the voucher code must be used within 24 hours of receipt, or it will expire. You can customize the message by choosing from several templates or create your message from Jilt, depending on the products in the shopping cart.

Suppose you’re looking for a way to help recover sales from customers who abandon their checkout process or even get more email subscribers. In that case, a cart recovery plugin could be the solution. 

We’ve provided you with the top 7 WooCommerce recover abandoned cart plugins available for your WooCommerce store, so hopefully, you can find something that will work well for your business!  

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4 WooCommerce Abandoned Cart Email Examples

No matter how you slice it, abandoned cart emails are a must-have for Ecommerce sites. In this section, we’ll walk through 4 of the best WooCommerce abandoned cart email examples to leverage.

1. Give A Clear Call To Action

All of the great content in the world will not convert into sales if you cannot deliver a clear call to action. You may have heard that “content is king,” but without a solid call to action, it’s just an empty throne waiting for someone to come along and steal away your leads.

A clear and direct call to action is one of the most effective ways to encourage consumers to purchase products and services.

For example, CTAs like “Back to Cart,” “Buy Now,” “Complete the Cart” encourage people to take the next step (click).



2. Write An Captivating Copy 

We all know that writing compelling email copy is vital to the success of any business. If you want to build a strong relationship with your customers, then it’s crucial that they feel as though you’re an actual human being and not just a “corporate entity.”

So crafting a few well-placed lines in the WooCommerce recover abandoned cart email can differentiate between a click and a skip. And the best way to write brilliant copy is to put yourself in your customer’s shoes. You need to understand what your customer wants, and how they want it delivered.



3. Include Product Images

Showcasing your products in an email is a great way to entice customers and drive sales. Depending on the type of business you’re running, you can use images in your emails to explain how specific products work or even show off newly released items.

However, for WooCommerce recover abandoned cart campaigns to be successful, make sure to show off your products that look great in both desktop and mobile formats.



4. Create A Sense Of Urgency

One of the biggest challenges in the WooCommerce recover abandoned carts campaign is creating a sense of urgency. While you want to be respectful and not come across as aggressive, there are ways to get your point across without being too pushy. 

One way is by using time-sensitive language, such as “today only,” “this week only,” or “for a limited time.” You can also create a sense of urgency by saying that supplies are limited, products will soon be out of stock, or the items will not be available again.  



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How To Start Sending WooCommerce Abandoned Cart Email Sequence

email sequence It is a well-known fact that the average shopping cart abandonment rate is 69.80%, and most of them can be recovered by sending abandoned cart emails. The thing is that different stores have different goals, so they use various email marketing services to send such emails.

If you do not know how to set up the WooCommerce abandoned cart email sequence for your store, this section will help you with that!

WooCommerce abandoned cart email 1: 45 mins after abandonment

The first WooCommerce abandoned cart email must be sent after 45 minutes. Do not include a discount/coupon code in this first email. The tone should be very polite and remind the user that the payment process is incomplete. Have a clear action button and featured images of products in their shopping cart.

WooCommerce abandoned cart email 2: 24 hrs after abandonment

Send the second WooCommerce abandoned cart email after 24 hours. This second email should not contain any discounts or coupons. Remind the prospect that their order is on hold and encourage them to complete it. Here you can promote the scarcity of the product and emphasis rewards.

WooCommerce abandoned cart email 3: 48 hrs after abandonment

Send the third WooCommerce abandoned cart email after 48 hours. Use this abandoned cart email sequence to strengthen your relationship with your customer. Importantly, now is the time to take out your opponent’s big guns. Start with discounts to see the conversion effect. Include reviews and testimonials, links to influential videos, and loyalty programs you provide.

For every WooCommerce abandoned cart email you sent, check the open rate, click-through rate, conversion rate, and recovered carts rate to improve your next WooCommerce abandoned email campaign.

Now that we’ve covered the basics to set up the sequence, let’s look at optimizing your WooCommerce abandoned cart email.  

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5 tips to optimize your WooCommerce abandoned cart emails 

WooCommerce abandoned cart email is the best way to recover lost sales. By sending abandoned cart reminders, you can boost your revenue. Work smarter, not harder—get more insight into your customers with these five tips for optimizing your WooCommerce abandoned cart emails.

1. Personalize The Subject Line

subject line If you want to win back customers who’ve abandoned their carts on your website, you need a compelling subject line. And the best way to do that is with personalization.

Therefore, when someone visits your website, you need to get basic information about the customer. This information can be effectively used in email personalization to attract users. It can also be used to get users’ attention, but not in an annoying way.

As said, personalizing WooCommerce abandoned cart email subject lines is an excellent way for you to get customers back on track and buy from your store. Here are some customized WooCommerce abandoned cart email subject lines:

  • You forgot to checkout {product name}!!
  • Hey {first name}, get a 10% discount before your cart runs out!
  • {first name}, keep shopping at a discount.
  • Your shopping cart will expire soon.
  • We heard the sound of snow in {place}, shop (product name) to keep you warm.

2. Try Distinct Layouts

distinct layouts Every email you send to the same customer must be unique. If you keep sending the same WooCommerce abandoned cart email, you won’t get more exposure and the consumer will get more annoyed. Your first email should be a polite reminder followed by an instant message, and your last email should be motivating. Each must have a unique design and be customized for a specific function.

While it may seem like a lot of work to create a distinct layout for each WooCommerce recover abandoned cart email, the payoff is enormous. Emails with unique designs have been shown to convert the highest. Moreover, you can create your WooCommerce abandoned cart email template from scratch using BayEngage’s drag and drop editor.

3. Re-sell With Offers And Discounts 

Online businesses must display the products they are selling on their WooCommerce abandoned cart emails. However, it is not just enough to show them; you must also ensure that they are easy for customers to find and complete the purchase.

Most shoppers always look for the best deals. When shopping online, they will often compare their options to find the lowest prices on goods and services. As a result, you need to create an attractive package of offers and discounts that entice customers to purchase your product.

4. Develop Trust With Social Proofs

social proof Social proof is the act of demonstrating that other people are also engaging with your product or service. This can be done in various ways, including testimonials, case studies, reviews, and boasts of large numbers of customers. 

Social proofs provide reassurance to customers that they’re making the right decision by buying from you. So when they’re on the fence about a purchase, they’ll often check out your reviews before making a purchase decision. Make sure to include one to convert those customers into sales.

5. Perfect The Timing 

While many people think that WooCommerce abandoned cart emails are only meant to recover the potential sales, it is far more than that. A well-timed WooCommerce recover abandoned cart email can reduce your customer’s shopping anxiety by reminding them of their previous purchase and encouraging them to complete the order in time.

And while some retailers write these emails off as a low return, low effort campaign, there are many ways to maximize your success rate. When you send a WooCommerce abandoned cart email, you can increase your conversion rates drastically and boost profits by changing up all these.

Learn more about the Best time to send emails.


If you’re an online store owner wondering how to implement WooCommerce abandoned cart emails into your marketing strategy, this article is for you. We’ve put together an overview of the best ways to email customers with tips on how they can increase their chance of abandoning their carts and making a purchase. 

If you need help setting up an effective abandoned cart email campaign, be sure to check out BayEngage‘s abandoned cart email.  

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