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21.Sep.2021 Georgie Vineeth - Abandoned cart email, BayEngage
Tired of your abandoned cart recovery emails efforts falling flat?
Forget the prologue, try these expert-recommended ideas for creating email campaigns that inspire conversion actions.
Shopify abandoned cart email is sent to customers who have added items to their cart but haven’t checked out yet – to remind them to do so.
Shopify abandoned cart emails are opened on average at a rate of 42.3%. So if you’re looking to convert lost business, Shopify abandoned cart emails are one way to achieve it.
One of the best things about Shopify abandoned cart emails is that they can be automated. As a result, you can create a series that runs on its own and recuperate the revenue you lost in the process.
The purpose of the Shopify abandoned cart email is to encourage shoppers to complete their purchases by helping them overcome the difficulties that kept them from checking out. Now, let’s look at Shopify abandoned cart email best practices:
More than one Shopify abandoned cart email should be sent in a cart recovery campaign to induce shoppers to take action over a few days. The following types of emails should be included in your cart recovery campaign:
It is crucial to open the Shopify abandoned cart email as soon as it is delivered. Make it happen by putting FOMO (fear of missing out) in the subject line.
You can use these subject lines to entice customers to open your emails, and you can also get more creative, like tempting with an offer, free shipping, incentive in the subject line.
If you want to get the most out of your emails, you should experiment with A/B testing different subject lines.
Include photographs of the items they left in their carts as a means to compel them to take action and return to the store. Use this to enhance the visual aspect of your emails and mimic the buyers’ sentiments.
Don’t forget to provide specifics about the item, such as price, color, different patterns, and even related recommendations, by allowing them to explore more options without leaving the email.
Customers are primarily visual learners, so use your best Shopify abandoned cart email to entice them to click on your link and return to your shopping cart page.
The best Shopify abandoned cart email is intended to make consumers feel connected to you and encourage them to click and buy from your store. It should make shoppers believe that you care about them; thus, your tone should be kind and conversational. So write a copy that accomplishes the following three goals:
Include a clear call-to-action in your copy. To get people’s attention they read your Shopify abandoned cart emails is one thing, but you also need a technique to move that attention into action. And here are some of the most common CTAs:
Customers read reviews and testimonials before purchasing items. So you should include one in your Shopify abandoned cart email.
Social proof offers them a better understanding of what other customers think, and you’ll have a decent chance of luring shoppers back to finalize their purchase.
There are various free and paid Shopify abandoned cart apps available to assist in lowering your cart abandonment rate. The following are the7 best Shopify abandoned cart apps for your Shopify store:
BayEngage is an all-in-one email marketing service. Shopify abandoned cart emails can be sent automatically with automated email recipes. BayEngage includes over 60 email templates for contacting visitors who have left their carts unattended. With all this, you not only regain your lost consumers, but you also increase your email deliverability and engagement.
This is one of the simplest Shopify add-ons for tracking abandoned shopping carts. It includes Shopify abandoned cart email templates where you can customize and store. You can set up the emails to automatically send out follow-ups once a customer leaves their cart.
A standard cart recovery plugin, similar to many of the others on this list. This Shopify abandoned cart app is an excellent option if you’re worried about getting recovery emails. Both email recovery and messaging consumers via Facebook are very distinctive and compelling features in this software.
Parachute is one of the best apps for recovering items left in shopping carts. Cart abandonments are saved as draught orders. To make things easier for your customers, you should have a system in place that allows customers to return to your store to finish their orders.
This is a clean, and uncluttered Shopify abandoned cart recovery app. This well-rounded app comes with effective lead generating and marketing features that also serve as cart abandonment solutions. Exit-intent pop-ups have been strategically positioned.
This is an intriguing Shopify abandoned cart recovery app. Abandoned cart software only works in particular types of retailers; it cannot be used in every business. You can then utilize Shopify abandoned cart email templates to contact those customers to entice them back. Sending out reminder emails is an option as well.
Recart is one of the most effective Shopify abandoned-cart recovery apps available today. Customers who leave their carts in this app can receive automated notifications. Thus, customers will be encouraged to buy your product by completing the checkout procedure swiftly.
Learn more about Shopify cart abandonment apps
We have given you so many exciting ideas to recover your Shopify abandoned carts.. But there are never too many solutions when it comes to recovering abandoned carts. We have vowed to help you recover Shopify abandoned cart email in 2021. Check out this section for interesting tips, tactics, and strategies to recover Shopify abandoned carts in 2021.
Abandoned cart chatbots connected with automated emails will be one of the most effective ways for saving abandoned carts on Shopify. Their integration with the Shopify store is effortless.
A quick workflow example:
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Shopify abandoned cart email is one of the most effective ways to resurrect your lost shoppers.
Barilliance’s email marketing ROI statistics have shown that the average conversion rate for shopping cart abandonment emails is18.64%. In fact, nearly half of all abandoned cart emails are opened.
Firstly, let’s see how to send an abandoned cart email from your Shopify admin panel.
Shopify allows store owners to send customers links to their abandoned cart so that they can complete the purchase whenever they choose to.
You can send the best Shopify abandoned cart email to a specific shopper by simply clicking Send a Cart Recovery Email from the Orders section.
When sending abandoned cart emails is one thing, getting the most out of it takes a little more than just setting up email triggers.
Chubbies Shorts has done a great job at this: They ensured that their abandoned cart email consists of compelling visuals, great copy, and multiple links.
Now, take a closer look at how Chubbies shorts crafted their best Shopify abandoned cart email:
They’ve surpassed all the norms of a typical email copy by including phrases like- “Allow me to teleport you,” “Let’s turn this party up to 11,” and “Word up.” Also, the image resonates well with the tone and theme of their email.
There are three active links in this email; in the title, on the main picture, and also on the CTA button at the bottom of the email. Clicking any of the three links in the email takes you back to the cart.
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If you are a Shopify store owner, you might already know this. Building your own email templates is a time-consuming process.
I have learned that pre-built emails not only save time but work better.
Fortunately, there are many free Shopify abandoned cart email templates available online to help retailers optimize their cart recovery approach.
Here is a simple cart recovery email template:
This is a plain reminder email to make sure the shopper is still aware of the items that he/she left in the cart.
However, you can incorporate several other components like user-generated content or relevant product recommendation in your Shopify abandoned cart email templates.
This is how a finished Shopify abandoned cart email looks like:
Offering a price slash or free shipping is also a preferable choice.
Roses are red, violets are blue, here are some free valentine’s day email templates we’ve picked out for you. With Valentine’s Day just around the corner, it’s time to kickstart your valentine’s day email campaign.
Imagine a potential shopper has been browsing your store for a while, and he/she found a product they’ve been looking for. The shopper added the product to the cart and was close to completing the purchase procedures. Things were looking good, and suddenly, for some reason, the shopper headed for the exit.
With exit-intent pop-ups, you can create an opportunity to recover such shoppers before you lose them.
An exit-intent popup is like a seller that works for you 24 hours a day, 7 days a week. This virtual seller monitors whether the shopper is going to leave the store without purchasing anything.
And if that happens, the virtual seller offers them a special discount.
On average a targeted pop-up strategy can recover 1 of 5 cart abandonments.
The best thing about exit-intent pop-ups is, you can create those in just a few minutes, and start recovering the lost sales opportunities.
Here is an example from Minimum Fashion’s pop-up campaign that focuses on lead generation:
This pop-up campaign from Minimum had a conversion rate of 37.4% when it was active.
Another way to implement an exit-overlay strategy is to trigger your exit-intent pop-up based on the shoppers’ cart value.
Let’s say you offer free shipping for orders above $100. Then you can trigger an exit-intent popup when shoppers with an order value above $100 heads to exit the checkout.
An example of this could look like this:
You can also trigger an exit-intent pop-up for shoppers whose cart value is less than $100- asking them to add more items to their cart to qualify for the free shipping offer.
Studies show that 24% of shoppers are ready to spend more to get a free shipping offer.
At its core, retargeting works because of the psychological principle called the mere-exposure effect. This theory states that the more times a person is exposed to something, the more likely they are to prefer it.
Studies have shown that ad retargeting reduced cart abandonment by 6.5%.
Though there are many other retargeting options, we are going to focus on one major platform: AdRoll.
Further, you can track that cookie, using which you can retarget the shopper whenever he/she searches again for products similar to yours. Your PPC or banner ad will appear in such instances.
AdRoll allows retailers to manage their advertising efforts easily. Moreover, they work with advertising partners like Google, Facebook Exchange, and others; allowing users to reach an estimated 98% of the internet.
You can reach shoppers based on location, on-site actions, and other preset segmentations.
Tinte cosmetics has done a great job with their retargeting ad campaign.
Leveraging the possibilities of retargeting ads and email automation, Tinte Cosmetics reduced their cart abandonment rate to 51.63%.
Read the full case study here.
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While abandoned cart automation might take a little bit of time to set up, it runs on autopilot- helping you capture sales in the long run without investing a lot of effort. You can move your cart abandoners down the conversion path this way. However, just remember, tracking your campaign performance and tweaking the workflows will have a huge impact on how your campaigns perform in real-time.
Don’t forget to follow us on Youtube, LinkedIn, Twitter, and Facebook for more Shopify tutorials and in-depth guides.
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