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Poor Email Deliverability: Over five years, Tinte Cosmetics struggled with email deliverability issues using Mailchimp and Infusionsoft.
User-Unfriendly Dashboard: Their previous email service providers had cumbersome dashboards, making campaign setup time-consuming.
Lack of Customer Support: Ineffective customer support from their existing providers led them to seek alternative solutions.
Resolve email deliverability issues
Increase email open rates
Improve user engagement through effective email marketing
Growing the Email List: BayEngage implemented an eCommerce popup on Tinte Cosmetics' website to grow their email list. These lists were then strategically managed using advanced segmentation features, leading to a 37% increase in open rates for their email campaigns targeting wholesalers.
Targeted Email Campaigns: Tinte Cosmetics began sending updates and offering incentives through BayEngage, including new product launches, free shipping, coupons, and seasonal campaigns.
Resolving Email Deliverability Issues: BayEngage resolved deliverability issues by warming up Tinte Cosmetics' domain and IP addresses. They assigned fewer accounts to the sending domain and IP addresses than the industry average, ensuring better deliverability. A dedicated team continuously monitored email open rates, resulting in a 60% increase in open rates within three months.
Implementing Signups: High-traffic web pages were monitored, and BayEngage signup forms were integrated to expand Tinte Cosmetics' email list.
Email automation flows: BayEngage’s pre-built email templates were utilized to send various updates to subscribers, including offers, coupons, seasonal promotions, welcome emails, low-stock alerts, post-purchase follow-ups, birthdays, and back-in-stock notifications.
Domain & IP address warm-up: Fewer accounts were assigned to the domain and IP address after the warm-up process, enhancing deliverability and open rates.
60% Increase in Email Open Rates: The strategic approach to email marketing significantly improved open rates.
37% Increase in Open Rates for Wholesaler Campaigns: Advanced segmentation and targeted campaigns led to higher engagement.
Resolved Email Deliverability Issues: The domain and IP address warm-up process ensured emails landed in the primary inbox, meeting expectations.
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