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How Tinte Cosmetics Increased Email Open Rates by 60% in 3 Months with BayEngage

Increased the email open rates
0 %
Increase in open rates for the wholesaler campaign
0 %
Email deliverability
0 %
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Company

Founded in 2004 and based in Sarasota, Florida. Tinte Cosmetics stepped into the beauty world with the thought of recreating sweet memories with flavored lip shine & lip color in vintage lip slider tins.

Headquarter

Sarasota, Florida

eCommerce Platform

Shopify

Features/Strategies Used

Pop-ups
Email automation
Segmentation
Domain & IP Address warmup

Overview

Tinte Cosmetics, dedicated to making women feel confident and beautiful, faced persistent email deliverability issues that hindered their email marketing efforts. Despite running several campaigns, their emails often failed to reach their subscribers.

This case study explores how Tinte Cosmetics partnered with BayEngage to resolve these challenges and achieve a 60% increase in email open rates within three months.
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Stacy Reid,
Co-Founder, Tinte Costemtics
“BayEngage is extremely user-friendly and a great time saver for eCommerce email marketing campaigns. Though we used Infusionsoft and Mailchimp, achieving email deliverability was challenging. That was finally solved after switching to BayEngage.”

Challenges

Tinte Cosmetics faced significant challenges with email deliverability:
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Poor Email Deliverability: Over five years, Tinte Cosmetics struggled with email deliverability issues using Mailchimp and Infusionsoft.

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User-Unfriendly Dashboard: Their previous email service providers had cumbersome dashboards, making campaign setup time-consuming.

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Lack of Customer Support: Ineffective customer support from their existing providers led them to seek alternative solutions.

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“Email delivery rates were almost zero every time we sent an email campaign due to the old system and IP address reputation. We tried Mailchimp to resolve the problem, but that didn t help us either.”
Matthew
Co-founder, Tinte Cosmetics

Goals

Tinte Cosmetics aimed to:
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Resolve email deliverability issues

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Increase email open rates

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Improve user engagement through effective email marketing

Solutions

Tinte Cosmetics had previously utilized email marketing, but without strategic efficiency. BayEngage provided a comprehensive solution to transform their email marketing efforts.

Growing the Email List: BayEngage implemented an eCommerce popup on Tinte Cosmetics' website to grow their email list. These lists were then strategically managed using advanced segmentation features, leading to a 37% increase in open rates for their email campaigns targeting wholesalers.

Targeted Email Campaigns: Tinte Cosmetics began sending updates and offering incentives through BayEngage, including new product launches, free shipping, coupons, and seasonal campaigns.

Resolving Email Deliverability Issues: BayEngage resolved deliverability issues by warming up Tinte Cosmetics' domain and IP addresses. They assigned fewer accounts to the sending domain and IP addresses than the industry average, ensuring better deliverability. A dedicated team continuously monitored email open rates, resulting in a 60% increase in open rates within three months.

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Strategy

signup

Implementing Signups: High-traffic web pages were monitored, and BayEngage signup forms were integrated to expand Tinte Cosmetics' email list.

automation

Email automation flows: BayEngage’s pre-built email templates were utilized to send various updates to subscribers, including offers, coupons, seasonal promotions, welcome emails, low-stock alerts, post-purchase follow-ups, birthdays, and back-in-stock notifications.

Domain & IP address warm-up: Fewer accounts were assigned to the domain and IP address after the warm-up process, enhancing deliverability and open rates.

Results

By partnering with BayEngage, Tinte Cosmetics achieved:
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60% Increase in Email Open Rates: The strategic approach to email marketing significantly improved open rates.

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37% Increase in Open Rates for Wholesaler Campaigns: Advanced segmentation and targeted campaigns led to higher engagement.

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Resolved Email Deliverability Issues: The domain and IP address warm-up process ensured emails landed in the primary inbox, meeting expectations.

Conclusion

Tinte Cosmetics successfully overcame their email marketing challenges by leveraging BayEngage’s comprehensive solutions. The strategic implementation of signups, targeted email campaigns, and effective domain warm-up processes led to a 60% increase in email open rates within three months. Tinte Cosmetics now effectively reaches and engages with its customers and subscribers, showcasing the power of efficient and strategic email marketing.