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Tinte Cosmetics was using Mailchimp Email Marketing for more than 5 years. One of the challenges they faced was getting their emails delivered to inbox and most of the times emails were blocked by the Email Service Providers (ESPs) and they just bounced.
The company was formed in 2007 with a vision to encourage women to feel beautiful, confident and be the best version of themselves. It loves creating products that are nostalgic, multi-functional and easy to apply. Tinte is based out of Sarasota, Florida.
Tinte is a leader in vintage lip balm, flavored lip shines and kissing sticks too!
– Stacy Reid, Co Founder, Tinte Cosmetics
Emails were getting blocked and not delivered to the primary folder
We were using Mailchimp Email Marketing for more than 5 years. One of the challenges we faced was getting our emails were not delivered at all, they just bounced as they were blocked by the Email Service Providers (ESPs).
Better list building and email segmentation
Email marketing starts with list building. It plays a major role in reaching out to the right audience. TargetBay’s email experts worked with Tinte’s team to find the right target audience and helped in both list building as well as list segmentation.
TargetBay has been able to increase their open rates significantly by using the following methodology,
Tinte Cosmetics did a lot of email marketing campaigns to our wholesale customers with BayMail. Email open rates were as high as 37% for some campaigns, they are now successfully engaging with them like never before. TargetBay has helped their business to go to the next level.
BayMail from TargetBay is extremely user-friendly and a great time saver for Ecommerce email marketing campaigns. We used both Infusionsoft and Mailchimp, but we found it challenging to send emails without bouncing back and have them landed in the ‘Inbox folder’, email open rates challenge was finally solved and that too instantly when we switched to TargetBay.
VP Ecommerce Strategist
20 Years of Experience Working with Multiple Brands
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