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19.Aug.2020 Anto Michael Navin - Abandoned cart email
If you are running an online store, one of the most frustrating issues which you come across would be to see people show up, browse around, add items to their cart, and completely disappear. You can check this through your analytics which would highlight it as “abandoned cart” metrics. This happens many times. And to make it worse if you are new to the eCommerce business, you might not realize just how often this happens.
According to a recent study, nearly two-quarters of your online customers abandon their shopping carts without purchasing their chosen items.
Before looking into the best Shopify abandoned cart apps, let’s first see why buyers abandon their shopping carts. This will help us in understanding how we can prevent it.
Here are some of the top reasons people leave eCommerce sites without completing a purchase:
By identifying these issues, you can give them a discount or a special promotion, such as free shipping, to your abandoned cart email to encourage your customers to complete their orders.
For Shopify eCommerce businesses this cart abandonment poses some real challenges. Generating a Shopify recovery email could be frustrating to many.
However, not everything is lost, there is a silver lining; abandoned cart emails do work, and here are some stats that might interest you.
If you are using Shopify, there are numerous free and premium apps available which will help you in reducing your cart abandonment rate. Today, we shall go through some of the best Shopify apps for cart abandonment.
One of the most basic shopping cart reminder email systems. In this you have the option to customize and store up to five email templates for your recovery mailers, including your preferred Shopify abandoned cart email template. You can also configure those emails to send triggers automatically since the time of cart abandonment.
If you’re ready to pay an additional premium, you can also get some hands-on control over your email sending option as well as a ton of other features. This application is the most basic out in the market but it does get its things done, but if you want more scroll down.
A standard cart recovery plugin, much like many of the other items on this list. If recovery emails are your concern, this is one of the best Shopify recovery emails. It does email recovery, and like other apps it allows you to message customers via Facebook, neither of which is a unique or particularly compelling offering.
But we put this app on the list for two reasons. Firstly, it’s simple. You don’t require a complex app to do cart recovery, and sometimes all you need is something that uses the channels that you use most often. If email and Facebook are those channels, this is an ideal application. Secondly, it allows you to use both channels simultaneously. You can send an email and, if that doesn’t work for you, you can follow up with Messenger, and back and forth as much as you want throughout your campaign.
Parachute is an email cart recovery plugin, with a twist. In a situation when a cart is abandoned, they add it as a draft order to your Shopify system, which will, in turn, allow you to edit the order, to add incentives such as additional free products or add a certain discount to the overall order before you send your reminder email to the customer.
Technically, it allows you to remind users with a “Hey if you want to purchase now, we’ll throw in XYZ for no additional charge!” reminder. Apart from that, it has integration with the Cleverific system, if you use that.
If you want a highly minimalistic application Abandonment Protector is your best bet. This is a robust app with a few but smart lead generations and marketing tools that function as cart abandonment tools as well.
They have conveniently placed exit intent pop-ups, which pretty much functions the same way as the ones mentioned on top.
Aside from that they also have support for email campaigns, cart reminder email campaigns, and even drip campaigns. Last but not the least, we are really impressed with the way they handle newsletter management. Overall, this is more of an email marketing platform for Shopify than anything, but the cart recovery features do exist, that’s one of the reasons we’ve added it to the list. Another reason would be it has numerous Shopify abandoned cart email templates to choose from.
This is an interesting app that has two features. The first you’ll notice is the instant buy button, which can replace your existing add to the cart button. Customers, who are interested to add an item to their cart, maybe they might be interested enough to buy instead? For starters, this app works for certain kinds of stores, but not applicable to every store.
Another amazing feature is the Facebook pixel integration. When a buyer adds a specific item to a cart, and they don’t proceed to buy that cart, they are then added to a Facebook tracking list for you. You can then use this as a specific tool for remarketing the list with Facebook ads.
Sometimes all you need is a simplistic email campaigning app and Abandonment Guard from Sticky Apps does it pretty darn well.
It monitors the prospective users who add items to their carts and don’t purchase it. This allows you to send emails based on Shopify abandoned cart email templates to those users to try and get them back. You can deliver some unique offers or just send reminder emails.
However, it does not bother managing your newsletters or anything else, it’s just a simple abandonment reminder. If you’re running a small online store, this will work perfectly for you.
Recart is one of the best Shopify apps for abandoned carts in the market today. In this app, users are allowed to send automated messages to every customer who has abandoned their shopping carts. This will motivate the customers to complete the checkout process quickly and purchase your product. Recart also provides some intriguing tools for converting your visitors into subscribers. It is very user-friendly and opting for subscription is quite easy.
It even has an automated Facebook messenger campaign, which assists in driving the cart abandoners back to your eCommerce stores. After purchase completion, it sends a discount code with the receipt along with shipping notifications and even a follow-up message.
Watching your sales plummet down due to abandoned carts can be a frustrating experience. However, you can rectify this issue by using the above mentioned trusted and proven applications. They can decrease your cart abandonment and increase your ROI. If you are looking for similar applications, you may also check out TargetBay’s BayEngage; an Email marketing tool that is optimized for a wider market and is purely driven by Data.
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Do you use any preferred cart abandonment app for your own Shopify store? If so, and if it’s not on this list, please let us know in the comments below!
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Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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