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Best Shopify Abandoned Cart Recovery App

  • Recover 64% of your abandoned carts
  • Access 60+ cart abandonment email templates
  • Create contextual cart abandonment workflows

Send 2500 emails to 250 subscribers

If you are running an online store, one of the most frustrating issues which you would come across would be to see people show up, browse around, add items to their cart, and completely disappear. According to a recent study, nearly two-quarters of your online customers abandon their shopping carts without purchasing their chosen items.

However, with the best cart recovery app Shopify, these potential customers can be brought back to complete their orders. That’s why we’ve handpicked the best abandoned cart recovery app you can try.

Why do people abandon their shopping carts?

Before looking into the Shopify email marketing app, let’s first see why buyers abandon their shopping carts. This will help us in understanding how we can prevent it.

Here are some of the top reasons people leave Ecommerce sites without completing a purchase:

  • Extra costs, additional unexpected shipping fees, or taxes
  • A need to create an account
  • The checkout process is too long or complicated
  • Errors in the website or frequent crashes
  • Not trusting the website with payment information
  • No good return policy
  • Unable to use their preferred mode of payment

By identifying these issues, you can give them a discount or a special promotion, such as free shipping to your abandoned cart email to encourage your customers to complete their orders.

For Shopify Ecommerce businesses, this cart abandonment poses some real challenges. Generating a Shopify cart recovery email could be frustrating to many.

But with the right Shopify abandoned cart app, it is as easy as a pie.

Recover 64% of your abandoned carts
with BayEngage

With BayEngage’s abandoned cart recovery recipe, you can set up a
workflow within minutes and start recovering your carts!

Why you should use an abandoned cart recovery app like BayEngage on Shopify?

  • Around 40% of abandoned cart reminder emails are always opened
  • Click-throughs are received through 21% of opened emails.
  • More than 45% of the users who click on links in abandoned cart emails proceed to complete their purchase.

(Source )

If you are using Shopify, there are numerous free and premium Shopify abandoned cart apps available that will help you in reducing your cart abandonment rate. However, let’s take a look at the best one for your store.

What to look for in a Shopify abandoned cart app?

  • A Pop-up builder – So you can recapture customers using an exit intent pop-up before they leave the website.
  • Attractive and one-of-a-kind email templates – It is a bonus if it’s mobile optimized and it has a drag and drop editor.
  • An abandoned cart rate calculator – This will make things easy for you. Use the calculator and understand how many percent of customers you have lost to abandoned carts and prepare a game plan to combat it.
  • Track and target abandoned carts in minutes..

Best Shopify Abandoned Cart Recovery App:


BayEngage from TargetBay is an all-in-one Shopify email marketing solution. It allows you to create and send emails automatically, track your results, and manage your subscribers.

It’s easy to get started with BayEngage: enter or import your contacts into BayEngage, create campaigns, and send them out! You can easily segment your audience based on demographics and interests so that you can deliver relevant content to each group.

Once you’ve sent out a campaign, you can see how many people opened it, clicked on links or images within it, what time they opened it (if at all), and which links they clicked. The list goes on! This information will help you improve future campaigns by showing what worked well before so that you can make adjustments accordingly.

With BayEngage, you can:

Create a free account:

BayEngage is free for up to 250 subscribers per month. If you need more than that, upgrade to one of our paid plans and get all the benefits of our email marketing software without limits on the number of contacts or emails you can send!

Free email templates:

BayEngage has over 300 free email templates that are ready to use immediately. You can customize them by using our drag and drop editor or by writing your HTML code from scratch.

Drag and drop editor:

BayEngage’s drag and drop editor makes it easy for anyone—even non-technical users—to craft beautiful emails that look great across all devices and platforms (including mobile).

Email automation:

You can set up automated workflows that help keep your subscribers engaged without spending time doing it yourself. Abandoned cart recovery emails, post-purchase follow-ups, and order shipping notifications are a few automated email recipes that help improve the customer experience.


With BayEngage’s segmentation feature, you can segment your customers into groups based on the information they’ve given you in their profiles. This allows you to send targeted emails to each group—and create customized experiences for each one!

Free list migration:

If you’re already using another email marketing software, BayEngage will help you import your existing customer data into their system so that those relationships don’t go to waste! In addition, the BayEngage team will help you migrate 3 to 5 email templates to the dot from your existing email marketing software.

SMS marketing:

BayEngage lets you create SMS campaigns sent to your customers’ phones. These messages can include a link to a specific product, or You can use them to remind customers about an upcoming event.

No code signup and pop-up forms:

One of BayEngage’s best features is the ability to create no-code signup forms and pop-up forms. These forms are easy to design and implement, and they allow users to subscribe or act as an abandoned cart reminder without ever leaving the app or website they’re on! 

Analytics dashboard:

BayEngage’s analytics feature lets you see the performance of your email campaigns at once to get a clear picture of what works best and what needs some work.

Get 99.8 % Email Deliverability:

What’s the point of running email marketing campaigns if they end up in spam? However, with BayEngage, you don’t have to worry about that issue. You get regular IP warm-ups, an exclusive team of email delivery specialists who will help you in improving your deliverability rate and many more!

There are many ways to improve your email deliverability, get to what you are missing out on, and send emails that end up in the primary inbox of subscribers.

If you want to know more about how BayEngage helps with email deliverability,

BayEngage Features:

  • 300+ responsive email templates
  • Simple email builder
  • Millions of free stock images
  • Real-time analytics and reports
  • Email automation
  • A/B testing
  • Lists and Segmentation
  • Third-party integrations
  • Autoresponders
  • Pop-up builder
  • Coupon creator
  • Phone, email, and live chat support
  • SMS marketing 
  • Cart abandonment rate calculator

BayEngage Pricing

  • Free plan: You can send up to 2500 emails to 250 subscribers per month. 
  • Paid plan: Starts at $10/month for up to 1,000 subscribers and a maximum email volume of 10,000
  • Both the free and paid plans include all of the essential features. You can also increase tiers by $10 to get double the number of subscribers and email volume. Check the pricing.

Summing it up

Watching your sales plummet down due to abandoned carts can be a frustrating experience. However, you can rectify this issue by using the above mentioned trusted and proven applications. They can decrease your cart abandonment and increase your ROI. If you are looking for similar applications, you may also check out TargetBay’s BayEngage; a Shopify email marketing tool that is optimized for a wider market and is purely driven by Data.

Impressed With BayEngage’s Features And Pricing? Start your 14-day free trial now!!

Do you use any preferred cart abandonment app for your own Shopify store? If so, and if it’s not on this list, please let us know in the comments below!

60+ Abandoned Cart Email Templates
Waiting For You!

Pick a template, customize it, and set up an
abandoned cart workflow!


First, it’s important to remember that abandoned carts are not bad! The truth is that most of the time, people leave their carts because they’re distracted, Or they might have forgotten something in their cart or gotten a better deal on another site. And that’s why it is important to nudge them with abandoned cart emails on Shopify.
You can send abandoned cart emails that remind customers of what they added to their carts, offer special deals or discounts on those products, and provide links that allow customers to start the checkout process again without reentering all of their information.
A good abandoned cart recovery rate is between 60 and 70%.
Abandoned cart recovery is a way for businesses to follow up with customers who have left their shopping carts without checking out—and it works surprisingly well!

To customize your abandoned cart emails, you’ll need to go to your BayEngage dashboard and click on Campaign > Email campaigns.

Once there, you can edit Shopify abandoned cart email template, and launch email automation to send the abandoned cart email series.

Yes. Abandoned cart emails are a great way to get 64% of people back into your store who have left without making a purchase.
There is no one-size-fits-all answer to this question. We recommend sending two abandoned cart emails first and then adjusting your frequency based on how often customers respond.
Picture of Anto Michael Navin

Anto Michael Navin

Anto works as a Freelance content marketer at TargetBay. He's an email marketing nerd and he likes talking about the power of emails in persuading people!

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