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Expanding Online Presence: While they had four retail outlets in the USA, Divers Supply aimed to grow their online business to increase sales and establish themselves as the top supplier of scuba diving gear.
Limited Email Reach: The company had a small email subscriber base, limiting the reach and effectiveness of their real-time emails.
Abandoned Carts: Divers Supply faced significant issues with abandoned carts, losing potential revenue and needing a solution to recover these lost sales.
Grow their email list
Automate email campaigns to attract both existing and new customers with special offers
Recover abandoned carts to improve their return on investment
Establish themselves as the #1 supplier of scuba diving gear in the USA
Growing the Email List: BayEngage deployed ecommerce pop-ups on high-traffic web pages to grow Divers Supply's email list. This list was then used to send email campaigns promoting special offers, new product launches, scuba lessons, and seasonal deals, resulting in an increase in revenue of $55,000 every month.
Advanced Segmentation and Targeting: BayEngage utilized advanced segmentation to track customer purchase behavior. This allowed Divers Supply to send targeted email campaigns and place customers in automation workflows for personalized communication, leading to an increase in weekly sales by $5,939.
Recovering Abandoned Carts: To address the issue of abandoned carts, BayEngage created nine different email templates and implemented them in drip email campaigns. This strategy successfully recovered $71,456 monthly.
Implementing Signups: High-traffic web pages were monitored, and BayEngage signup forms were integrated to expand the email list. This enabled Divers Supply to send personalized email campaigns, keeping subscribers informed and engaged.
Email Automation Flows: BayEngage’s pre-built email templates were effectively utilized to send updates to subscribers and customers about offers, coupons, seasonal promotions, welcome emails, low-stock alerts, post-purchase follow-ups, birthdays, and back-in-stock notifications.
Drip Campaigns: Abandoned cart emails were sent to remind customers to complete their shopping, along with coupons to encourage conversions.
Revenue Growth: An increase in revenue of $55,000 every month from email campaigns.
Increased Sales: Weekly sales grew by $5,939 through targeted email campaigns.
Recovered Revenue: Successful recovery of $71,456 monthly from abandoned cart emails.
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