How Divers Supply Improved Reviews By 900% With TargetBay

About The Company

Divers Supply is a world-renowned Scuba specialist selling various diver equipments, making an annual revenue of $1.5 million. They are popular for their diving courses and various top-rated equipments. They are in the business since 1977, which has made them to be a leader in their industry.

Problem

Lack Of Organic Traffic And High PPC Cost

They are a family run business looking to build their brand as a one-stop destination for divers across the world. With their Magento website, they were looking to get exposure to improve their client base. Though they had high-performing products and great brand value, they spent a fortune on PPC to bring traffic to their website.

Solution

Increase User Generated Content To Boost Organic Ranking

Diver Supply has a basic built-in Magento review module which hardly fetches them a couple of reviews per week. The client was looking to improve user generated content on the website and our review tool seemed like their best fit. They generated reviews through the TargetBay review widgets placed on their product pages. In addition to this, review

Result

Increased Reviews And Organic Traffic With Reduced PPC Budget

There was an exhilarating response and slowly reviews started generating for most products within the website. In just 3 months, they had collected over 1100 reviews. The client started ranking for plenty of long tail keywords that were customer-centric and this resulted in increased organic traffic.The client’s product page started ranking with rich snippets which increased their SERP CTR by 32%. This helps them build abundant traffic through organic ranking. Now, the client has considerably decreased their PPC budget by 16% with the additional organic traffic.