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Complete Guide To Abandoned Cart Recovery Email Shopify

If you’re like most online retailers, you’ve probably had a few customers abandon their cart without making a purchase. It’s frustrating to aggressively target potential buyers and lose them before they experience your product.

At the same time, it isn’t easy to know where to focus your efforts on abandoned cart recovery email Shopify.

Should you be sending emails as soon as an order has been placed? Or is it better to wait until closer to checkout time?

These are questions that many Shopify store owners ask themselves daily, but the answers can seem daunting.

Today, we will walk you through the options available to you regarding abandoned cart recovery email Shopify (including some advanced strategies that many Shopify stores aren’t utilizing).

5 Top Reasons Online Shoppers Abandoned Checkouts

Online shoppers abandon carts all the time. As a business, it’s your job to make sure that doesn’t happen as often as possible.

By using the abandoned cart recovery email Shopify, you can get customers who have gone to the checkout page and left without making a purchase back into your store.

Here are five top reasons why online shoppers abandon their carts

1. Lack of trust in the store or brand

If your customer feels something is wrong with your store or brand, they will not shop from you. They might think that the product has a problem or that it’s not worth spending money on something else.

One way to improve trust is by using social proof — adding testimonials or reviews to your website will help show potential customers how other people love what they do! You can also add a “Live Chat” button so that visitors can get help quickly if needed!

2. Poor user experience on the store or website

If there are some technical issues on your website, such as broken links or slow loading times, it can ruin the user experience and leave them feeling frustrated.

Make sure your product listings have clear titles and descriptions, so shoppers can easily find what they’re looking for without hassle. If any of them don’t work correctly, fix them right away!

3. High shipping costs or delivery options

Shipping costs can be one of the most significant factors in whether or not someone decides to buy something online, especially if you’re selling bulky items like furniture or appliances (which often need to be delivered).

If your shipping prices are too high, it may deter potential buyers from completing their purchase, which means fewer sales!

4. Lack of trust in payment methods (especially cross-border)

Another primary reason for abandonment is the lack of trust in payment methods (especially cross-border). Customers want to know that their credit card details and personal information will be safe.

If they don’t feel comfortable with the payment method offered on your site, they will leave.

5. The checkout process is too long and complicated

If there are too many steps in a checkout process, you can expect some customers to give up and leave your website. If you want to keep your customers engaged, keep it simple and ensure that people can complete their purchases without hassle.

How To Create An Abandoned Cart Recovery Email Shopify

A cart abandonment email is an email that you send to customers who have abandoned their cart. The main goal of the email is to encourage them to come back and complete their transaction.

When you create an abandoned cart recovery email Shopify, here are some best practices to keep in mind:

1. Make it personal

You must personalize each email to clarify that this is not just another generic email blast. Use information from the abandoned cart, like name or address, in the subject line and body of the message.

2. Keep it short and sweet.

If you can’t fit all the information into one or two paragraphs, you shouldn’t be sending an email! So make it to the point.

3. Use social proof and urgency as much as possible.

Showing how many people have already purchased will increase trust and help them feel like they need it too!

4. Have a clear call-to-action

Ensure that your call-to-action is clear and easy for your customer to understand. Don’t make them guess what they should do next (or how). Ensure that there is only one thing for them to complete their order!

5. Have a great offer

You can offer free shipping or discounts, or even a coupon code that they can use in their next order. The more enticing your offer, the more likely they’ll be to complete their purchase.

Once you’ve created an abandoned cart recovery email Shopify, the next step is to set up the campaign.

Steps To configure your abandoned cart recovery email Shopify:

1. In your BayEngage dashboard, Click Campaign>Email Campaigns>Create Email Campaign.

2. In the Name field, enter a name for your campaign. It will help you identify it later if you want to review or edit it.

3. Select an Abandoned Cart email template from the dropdown menu (or create your own).

4. Click Create Campaign to continue setting up your email campaign.

How To Get Shoppers Back To Their Carts To Complete A Purchase

Most shoppers who abandon their carts don’t do so intentionally. They go to your site with the intent to buy, but something happens along the way that stops them from completing the purchase.

The good news is that you can use data to identify what’s causing these abandoned carts and then take steps to address those issues. Here’s how:

Send Manual Abandoned Cart Recovery Email Shopify

If you have an eCommerce store, you probably use an abandoned cart recovery software like Mailchimp or BayEngage. These tools allow you to send automated emails to customers who add items to their carts but don’t complete the checkout process.

They also provide analytics on which types of emails are most effective at getting shoppers back in the buying mood.

Automate Your Abandoned Cart Recovery Email Shopify

If you want more control over your abandoned cart emails, consider using BayEngage. The platform allows you to create abandoned cart recovery email Shopify that isn’t automated and, therefore, more personal than those sent by default.

You can also schedule them for different times of the week, so they don’t get sent too frequently or inundate your customers with too many messages.

Advanced Abandoned Cart Recovery Shopify Tactics

There are several reasons why shoppers leave the checkout screen and don’t finish the purchase. Maybe they got distracted, maybe they forgot something, or perhaps they just weren’t ready to buy.

Whatever the reason, you’ll increase your sales if you get them back to their shopping cart. Here are seven advanced abandoned cart recovery Shopify tactics:

1. Implement an exit-intent popup

An exit-intent popup is a message that appears when someone starts closing your website to prompt them to complete their purchase.

Use this tool on your site to see how it increases your conversion rate by sending shoppers back to their carts with personalized offers based on what they looked at before leaving your site.

2. Offer a discount

Shoppers want deals, so offering them a discount is an obvious way to get them back into your cart. Discounts work best when provided on an exclusive item or during a limited-time offer.

For example, if you have an exclusive product, you can offer it at a discount for just 24 hours or only on one day of the week. You can also offer discounts for first-time buyers or customers who spend over $100.

3. Send out an email reminder

Another strategy you can use is to send out an email reminder 48-72 hours after people have abandoned their carts.

This email should contain links that take them back to the items in question so they can complete their purchase without having to reenter all their information again. This strategy works because people often forget about what they were shopping for in the first place!

4. Send out an SMS remainder

Reminder texts are a great way to reach shoppers who have abandoned their carts but haven’t yet left your website. An SMS text message will get their attention, so you can remind them about the products they left behind and encourage them to complete their purchase.

5. Optimize for mobile shopping

By optimizing your website for mobile devices, you can make it easier for shoppers to find what they’re looking for and complete their transactions quickly. Make sure images load quickly and remove any steps between adding items to the cart and reaching the checkout.

Wrapping Up

Abandoned cart recovery email Shopify is an integral part of having a successful eCommerce store. It is the solution to bringing in profits that you could be leaving on the table. If you’re selling online, this is something you don’t want to overlook.

Plan to use abandon cart recovery software like BayEngage and make your online business more effective.

BayEngage arms you with the tools needed to recover your cart, increase your conversion rate, and grow your bottom line.