If you’re like most online retailers, you’ve probably had a few customers abandon their cart without making a purchase. It’s frustrating to aggressively target potential buyers and lose them before they experience your product.
At the same time, it isn’t easy to know where to focus your efforts on abandoned cart recovery email Shopify.
Should you be sending emails as soon as an order has been placed? Or is it better to wait until closer to checkout time?
These are questions that many Shopify store owners ask themselves daily, but the answers can seem daunting.
Today, we will walk you through the options available to you regarding abandoned cart recovery email Shopify (including some advanced strategies that many Shopify stores aren’t utilizing).
Online shoppers abandon carts all the time. As a business, it’s your job to make sure that doesn’t happen as often as possible.
By using the abandoned cart recovery email Shopify, you can get customers who have gone to the checkout page and left without making a purchase back into your store.
If your customer feels something is wrong with your store or brand, they will not shop from you. They might think that the product has a problem or that it’s not worth spending money on something else.
One way to improve trust is by using social proof — adding testimonials or reviews to your website will help show potential customers how other people love what they do! You can also add a “Live Chat” button so that visitors can get help quickly if needed!
If there are some technical issues on your website, such as broken links or slow loading times, it can ruin the user experience and leave them feeling frustrated.
Make sure your product listings have clear titles and descriptions, so shoppers can easily find what they’re looking for without hassle. If any of them don’t work correctly, fix them right away!
Shipping costs can be one of the most significant factors in whether or not someone decides to buy something online, especially if you’re selling bulky items like furniture or appliances (which often need to be delivered).
If your shipping prices are too high, it may deter potential buyers from completing their purchase, which means fewer sales!
Another primary reason for abandonment is the lack of trust in payment methods (especially cross-border). Customers want to know that their credit card details and personal information will be safe.
If they don’t feel comfortable with the payment method offered on your site, they will leave.
If there are too many steps in a checkout process, you can expect some customers to give up and leave your website. If you want to keep your customers engaged, keep it simple and ensure that people can complete their purchases without hassle.
A cart abandonment email is an email that you send to customers who have abandoned their cart. The main goal of the email is to encourage them to come back and complete their transaction.
When you create an abandoned cart recovery email Shopify, here are some best practices to keep in mind:
You must personalize each email to clarify that this is not just another generic email blast. Use information from the abandoned cart, like name or address, in the subject line and body of the message.
You can offer free shipping or discounts, or even a coupon code that they can use in their next order. The more enticing your offer, the more likely they’ll be to complete their purchase.
Once you’ve created an abandoned cart recovery email Shopify, the next step is to set up the campaign.
1. In your BayEngage dashboard, Click Campaign>Email Campaigns>Create Email Campaign.
2. In the Name field, enter a name for your campaign. It will help you identify it later if you want to review or edit it.
3. Select an Abandoned Cart email template from the dropdown menu (or create your own).
4. Click Create Campaign to continue setting up your email campaign.
Most shoppers who abandon their carts don’t do so intentionally. They go to your site with the intent to buy, but something happens along the way that stops them from completing the purchase.
The good news is that you can use data to identify what’s causing these abandoned carts and then take steps to address those issues. Here’s how:
If you have an eCommerce store, you probably use an abandoned cart recovery software like Mailchimp or BayEngage. These tools allow you to send automated emails to customers who add items to their carts but don’t complete the checkout process.
They also provide analytics on which types of emails are most effective at getting shoppers back in the buying mood.
If you want more control over your abandoned cart emails, consider using BayEngage. The platform allows you to create abandoned cart recovery email Shopify that isn’t automated and, therefore, more personal than those sent by default.
You can also schedule them for different times of the week, so they don’t get sent too frequently or inundate your customers with too many messages.
There are several reasons why shoppers leave the checkout screen and don’t finish the purchase. Maybe they got distracted, maybe they forgot something, or perhaps they just weren’t ready to buy.
Whatever the reason, you’ll increase your sales if you get them back to their shopping cart. Here are seven advanced abandoned cart recovery Shopify tactics:
An exit-intent popup is a message that appears when someone starts closing your website to prompt them to complete their purchase.
Use this tool on your site to see how it increases your conversion rate by sending shoppers back to their carts with personalized offers based on what they looked at before leaving your site.
Shoppers want deals, so offering them a discount is an obvious way to get them back into your cart. Discounts work best when provided on an exclusive item or during a limited-time offer.
For example, if you have an exclusive product, you can offer it at a discount for just 24 hours or only on one day of the week. You can also offer discounts for first-time buyers or customers who spend over $100.
Another strategy you can use is to send out an email reminder 48-72 hours after people have abandoned their carts.
This email should contain links that take them back to the items in question so they can complete their purchase without having to reenter all their information again. This strategy works because people often forget about what they were shopping for in the first place!
Reminder texts are a great way to reach shoppers who have abandoned their carts but haven’t yet left your website. An SMS text message will get their attention, so you can remind them about the products they left behind and encourage them to complete their purchase.
Abandoned cart recovery email Shopify is an integral part of having a successful eCommerce store. It is the solution to bringing in profits that you could be leaving on the table. If you’re selling online, this is something you don’t want to overlook.
Plan to use abandon cart recovery software like BayEngage and make your online business more effective.