Author: Krithika Siddharth

A Baymard study states that the shopping cart abandonment rate is currently at 69.23%. This simply means that 70% to…

eCommerce is growing at a rapid pace and to compete with the competition, you should take a targeted approach and…

Online customer engagement might seem like a Herculean task, but it’s extremely simple when you understand its dynamics. It’s easier…

TargetBay is an intelligent analytics tool that arms eCommerce store owners with real-time data of how customers navigate their store.…

Almost 1 billion internet users have made at least one online purchase in 2016. The eCommerce growth worldwide is phenomenal…

November Holiday Sale Update: Adobe has released the online shopping data for Black Friday, Thanksgiving and Cyber Monday. The report…

Personalized marketing is the only way to improve your eCommerce conversions. Period! If your eCommerce website is not already personalized…

The busiest time of the year for eCommerce is just around the corner. Looking at data from the 2015 holiday…

With the current eCommerce boom, building an online store is extremely easy and everything that comes after it is the…

Email marketing is the most cost-efficient way to market your product to targeted customers. But, have you ever wondered why…