Meet BayEngage, the Cheaper Mailchimp alternative. Pay only for active subscribers
Mailchimp has long been a go-to for many businesses, but lately, you might be feeling the pinch. Whether it’s their ever-changing pricing structure, the complexity of their expanded features, or the customer support experience leaving you wanting more, you’re not alone in searching for something better.
This comprehensive guide cuts through the noise, offering an honest look at the top 15 Mailchimp alternatives available today with a complete comparison of the features and pricing. We’ve meticulously tested and analyzed each option to help you discover the perfect email marketing or all-in-one platform that truly fits your needs, budget, and growth ambitions.
1. Identify Your Core Pain Points: Pinpoint why you're leaving—be it high costs, poor support, or limited e-commerce integrations.
2. Explore the Top Contenders: Researching leading Mailchimp alternatives like BayEngage, Klaviyo, Omnisend, Brevo, etc, is crucial for finding a better fit.
3. Compare Pricing Fairly: Look for transparent pricing that only charges for active subscribers, not unsubscribed or duplicate contacts.
4. Prioritize Key Strengths: Match the platform to your primary goal, whether it's advanced automation, superior deliverability, or an all-in-one CRM.
5. Ensure Seamless Migration: Choose a provider that offers easy, often free, data migration to make the switch from Mailchimp hassle-free.
As mentioned earlier, Mailchimp was popular because of its free and entry-level plans but that changed with its pricing and policy updates. After the update, the pricing goes higher as the contacts grow.
Let’s break down the key reasons why migrating from Mailchimp might be your brand’s next smart move.
You cannot contact Mailchimp’s support by phone unless you subscribe to their Premium plan. Not only that, you don’t even get any customer support if you use their free plan and you get the only email and chat support for standard and essential plans.
Additionally, their email and chat support has proven to be unreliable in their customer reviews.
Their integration to Ecommerce platforms is not the best in the industry, there is a lot of better email marketing software that sync with Shopify and other Ecommerce platforms seamlessly.
Even updating the Mailchimp app can make you lose your subscriber list. Imagine, painstakingly, generating thousands of leads to build a strong relationship with your customer base and just a simple app update can make you lose all of your email lists!
Every contact in your list is a billable contact, even after the contact unsubscribes to your list. And the most terrifying thing is if one contact is uploaded twice in two email lists, you will be charged twice for the same contact.
The free plan includes 250 emails/ day for up to 2500 active subscribers, 380+email templates, drag and drop editor, email automation, sign-up forms, pop-up, and coupon builder, and SMS marketing. All of these features with a reliable phone, chat, and email customer support.
Avoid unintentional information disclosure, information leakage, or data spill. This is not the first time Mailchimp has faced a security breach, but this is the second breach in 4 months.
This time on January 11, there was a social engineering attack on Mailchimp employees. Mailchimp has stated that an unauthorized actor has accessed Mailchimp accounts using employee credentials.
This is something huge as it has impacted 133 companies by leaking encrypted data. Some of the companies that addressed this issue include Woocommerce, Fan Duel, The Solana Foundation, and Yuga Labs.
WooCommerce has explained this to their customers by sending an email warning them that the Mailchimp data breach has exposed their names, store URLs, and email addresses. Here’s an image tweeted by a WooCommerce user.
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Mailchimp Alternatives
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Best For
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Pricing / month
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Is a Free Plan or Trial Period Available?
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|---|---|---|---|
|
BayEngage
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Ecommerce, Church Emails, Law Firms, and Political Campaigns
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$10
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Yes
|
|
Klaviyo
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Ecommerce
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$20
|
Yes
|
|
Omnisend
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Ecommerce
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$16
|
Yes
|
|
CM Commerce
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SMBs
|
$9
|
Yes
|
|
Brevo
|
Media and Publishing
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$25
|
Yes
|
|
ActiveCampaign
|
Experiences Marketers
|
$9
|
Yes
|
|
SendGrid
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Enterprise
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$15
|
Yes
|
|
Constant Contact
|
Government and Education
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$9.99
|
Yes
|
|
GetResponse
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Experienced marketers and Medium to Large companies
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$15.58
|
Yes
|
|
Moosend
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SMBs
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$9
|
Yes
|
|
MailerLite
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Small and Medium-sized Enterprises
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$9
|
Yes
|
|
HubSpot
|
Enterprise
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$45
|
Yes
|
|
ConvertKit
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Content Creators
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$9
|
Yes
|
|
AWeber
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Marketing and Advertising Agencies
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$19.33
|
Yes
|
|
SendX
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Small, Medium and Large companies
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$7.99
|
Yes
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“Email marketing is the most non-intrusive and effective marketing channel ever. Spamming, click-baiting, and salesly content don’t work. Know your audience, respect their time and privacy, give them value to their business and you will win the game!”
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Mailchimp Alternatives
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Email limit/month
|
Contact limit/month
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|---|---|---|
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BayEngage
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2500 emails
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250 contacts
|
|
Klaviyo
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500
|
250
|
|
Omnisend
|
500
|
250
|
|
CM Commerce
|
NA
|
NA
|
|
Brevo
|
300
|
Unlimited
|
|
ActiveCampaign
|
NA
|
NA
|
|
SendGrid
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100 emails/ day
|
NA
|
|
Constant Contact
|
NA
|
NA
|
|
GetResponse
|
Unlimited
|
500
|
|
Moosend
|
NA
|
NA
|
|
MailerLite
|
12000
|
1000
|
|
Hubspot
|
2000
|
1,000,000
|
|
ConvertKit
|
Unlimited
|
300
|
|
AWeber
|
3000
|
500
|
|
SendX
|
NA
|
NA
|
BayEngage is one of the cheaper Mailchimp alternatives in the industry. It is an all-in-one marketing cloud focused on Ecommerce stores and it has everything you need in an email marketing tool. Its easy-to-use interface makes it a good choice for people with different knowledge levels in email marketing: from beginners to experts.
With BayEngage, you can acquire more customers, recover abandoned carts, reactivate lost customers, and engage them throughout their lifecycle using email autoresponders. You can build powerful email segmentation and custom workflows to send relevant emails at the right time.
BayEngage’s welcome emails and abandoned cart email recipes easily improve your customers’ journey. There are hundreds of responsive email templates to send promotional emails, or triggered series to drive your Ecommerce store sales.
Use BayEngage’s SMS marketing campaigns to connect with your customers on the go. By leveraging our unified platform, you can easily customize and send out targeted messages, from event reminders to special offers or discounts on products/services.
An email marketing platform purpose-built for online businesses, Klaviyo truly shines with its powerful email and SMS marketing automation.
When considering Klaviyo vs Mailchimp, the former delivers extraordinary, data-driven experiences for customers across email and other owned channels, making it an excellent alternative, particularly for e-commerce brands seeking deeper insights and advanced automation capabilities.
If you are looking to do more research on choosing between Mailchimp and Klaviyo, read our extensive blog on Klaviyo Vs Mailchimp
Omnisend is an email and SMS platform with a strong orientation towards e-commerce.
When considering Omnisend vs. Mailchimp, Omnisend primarily focuses on conversion-driven automation and segmentation options tailored for online stores. There are several notable additional features that Omnisend offers, particularly in its free plan, which make it one of the best free Mailchimp alternatives for ecommerce businesses.
CM Commerce is a refreshing Mailchimp competitor that combines powerful eCommerce marketing with user-generated content tools. They work predominantly on customer engagement and have interesting features to build trust in your brand.
Brevo is a Paris-based company offering a comprehensive suite of sales and marketing solutions. Their strategy to provide some of the cheapest plans available in the market has truly worked in their favor, making them a formidable player in the email marketing space.
When comparing Brevo vs Mailchimp, Brevo often stands out for its pricing model and surprisingly strong email automation and list management capabilities, positioning it as a highly competitive alternative.
If you’re looking for a Mailchimp alternative that truly excels in building sophisticated, automated email sales funnels, ActiveCampaign is a standout choice.
In any ActiveCampaign vs Mailchimp debate, ActiveCampaign consistently demonstrates superior capabilities, helping eCommerce businesses go beyond basic newsletters to plan and execute intricate customer journeys that drive conversions and foster stronger customer relationships. It’s an investment in robust marketing automation.
SendGrid became one of the cheaper Mailchimp competitors with its affordable and top-performing email marketing tool, which focuses particularly on high-volume and transactional sending. Besides enabling high-volume sending, SendGrid also wins the race for top deliverability, making it one of the best Mailchimp alternatives.
Constant Contact is a premier Mailchimp alternative, particularly for those prioritizing event management. Its dedicated event features, which often go beyond what you’d find in other email marketing services, make it a standout choice.
Beyond this unique strength, a Constant Contact vs Mailchimp comparison often reveals Constant Contact’s strong focus on user education through webinars and courses, making the platform consistently easier to use and well-supported for small businesses and non-profits.
GetResponse entered the Ecommerce market, claiming to be one of the easiest and effective newsletter tools. They offer excellent solutions when it comes to automation. GetResponse gained the marketers’ attention by adding interesting titbits such as free iStock photo images and an iOS and Android app to send your campaigns on the go, which makes it one of the best Mailchimp competitors.
When Moosend hit the market, it caught the attention of every marketer as a free Mailchimp alternative. This included access to almost their entire pro features. By including a good selection of responsive templates and advanced segmentation, Moosend held its place in the market and turned out to be a good Mailchimp competitor.
A relatively new Lithuanian email marketing solution provider and claims itself to be a modern, sleek, and aesthetic Mailchimp alternative – and it really is too! They offer decent offers for free users, which is exactly why they proudly call themselves ‘Free Mailchimp Alternative.’ MailerLite also offers good multilingual options.
HubSpot revolutionized the market by offering an all-in-one platform for growth, seamlessly combining marketing automation, email, and various marketing tools with the robust power of a CRM.
When considering HubSpot vs Mailchimp, HubSpot truly shines by providing unparalleled insight into how your marketing efforts and initiatives influence customer experience at every stage of the buyer’s journey. It consistently stands out as a premier Mailchimp alternative for businesses seeking advanced marketing features and integrated CRM functionality.
ConvertKit entered the email marketing game in 2013 – in a short span became an interesting Mailchimp alternative. ConvertKit was originally designed for authors and bloggers who became its brand advocates. Owing to popularity, it quickly enhanced its email marketing features and became one of the cheaper Mailchimp alternatives.
AWeber, an email marketing service provider started in 1998, is a major Mailchimp alternative now. It has a huge fan base of small business owners. If you check AWeber’s services and brand messaging, it’s evident that they focus specifically on connections.
SendX is an intuitive and affordable Mailchimp alternative based in Delaware, USA. It has over 3000 companies as its clients in a short period of 3 years. It is a young and steadily growing company.
While Mailchimp is a popular choice for email marketing, it’s not always the perfect fit for every business. That’s why we’ve explored 15 strong Mailchimp alternatives for 2025, each offering unique strengths.
Ultimately, finding the right email marketing service means researching options that truly align with your specific needs and workflow. With so many great solutions available, you’re sure to find one that helps your business thrive.
Yes. BayEngage is a good Mailchimp alternative with a high email delivery rate and powerful segmentation.
BayEngage is a cheaper alternative to Mailchimp. The pricing starts at as low as $10.
Mailchimp has several disadvantages, including the need to pay for contacts rather than subscribers, emails landing in spam, limited email templates, and more, which is why you may need a Mailchimp alternative.
BayEngage has 300+ email templates, powerful automation, 15+ signup forms, and you pay only for subscribers and not contacts. You can also reduce your spam score to 0.04% with BayEngage
Migrating all your data is as simple as a click. You can also avail BayEngage’s free migration services to make the switch absolutely seamless.
Yes, BayEngage provides a 14-day free trial. You can send up to 2,500 emails to 250 subscribers.
BayEngage has one-click synchronization of contacts, orders, and products with your Shopify, WooCommerce, BigCommerce websites, and more. You can also use BayEngage for your non-eCommerce websites.
BayEngage stands out for most of the features. Some of those are a user-friendly drag and drop email editor, 300+ pre-built email templates, millions of licensed stock images, signup forms to acquire subscribers, schedule campaigns in different time zones.
Yes, Mailchimp is relevant. One thing to note is that Mailchimp doesn’t offer the same level of customization as some other platforms. If you want to grow your eCommerce store, Mailchimp may not be suitable for you.
Yes, there are many good alternatives to Mailchimp. We recommend BayEngage as a good Mailchimp alternative. BayEngage has a free plan, which is excellent for new businesses that need to test their email marketing campaigns before investing in a higher-tiered plan.
Narendar Rajagopalan is the Director of Marketing at TargetBay with a passion for MarTech and all things eCommerce. When he’s not at work, he will be busy drinking Madras Filter Coffee or green tea (without sugar!)
