2026 Guide
This guide compares 10 top Klaviyo alternatives to help you make an informed decision. From platforms like TargetBay Email & SMS to others such as Omnisend, Mailchimp, and Brevo, we’ve broken down the features, pricing, and performance of each. Dive into the analysis to find the best fit for your eCommerce needs.
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If you’re frustrated by Klaviyo’s rising costs, confusing interface, or limited support, you’re not alone.
While it’s a solid platform for segmentation and personalization, many e-commerce businesses now question whether it truly delivers the best ROI.
This guide breaks down the top Klaviyo alternatives that deliver similar (and often better) results at a much more accessible price.
Klaviyo, founded in 2012 in Boston, is a marketing automation platform built for e-commerce. It connects with popular e-commerce platforms, offering email and SMS tools to personalize customer journeys.
It’s powerful. However, it’s not without flaws:
Klaviyo’s recent (2025) price hikes (up to 25%) based on “active profiles” make it increasingly expensive, especially for startups and small businesses. Even SMS credits don’t roll over, adding to the cost.
Mixed reviews about customer support, with enterprise plans getting priority and free-tier users facing limited access.
Beginners find Klaviyo’s interface unintuitive, with a steep learning curve for tasks like setting up pop-ups or automation flows.
Klaviyo uses shared IPs, which can hurt email deliverability by mixing your domain’s reputation with others, especially for smaller businesses.
Compare pricing and key features at a glance
| Tool | Starting Price | Free Plan | Key Features |
|---|---|---|---|
| Klaviyo | $20/mo (500 contacts) | Yes | Advanced segmentation, SMS marketing, predictive analytics, eCommerce integrations |
| TargetBay Recommended | $90/mo (100k sends) | Free Trial | AI Email Agent, 380+ templates, dedicated IPs, 24/7 support, unlimited contacts |
| Omnisend | $16/mo (500 contacts) | Yes | Unified email + SMS + push, eCommerce workflows, 160+ integrations |
| Mailchimp | $13/mo (500 contacts) | Yes | Drag-and-drop builder, predictive segmentation, 300+ integrations |
| ActiveCampaign | $19/mo (1k contacts) | Free Trial | Advanced automation, built-in CRM, lead scoring, site tracking |
| Brevo | $9/mo (5k emails) | Yes | Unlimited contacts, send-time AI, landing pages, SMS & WhatsApp |
| Constant Contact | $12/mo (500 contacts) | Free Trial | AI writing assistant, social media integration, event marketing |
| Moosend | $9/mo (500 contacts) | Free Trial | Unlimited sends, AI writer, 130+ templates, landing pages |
| GetResponse | $19/mo (1k contacts) | Free Trial | Unlimited sends, AI tools, webinar features, course creation |
| Campaign Monitor | $12/mo (500 contacts) | Free Trial | Designer templates, automated journeys, unlimited users, white-label |
| Sender | $7/mo | Yes | Unlimited sends, landing pages, pop-ups, 24/7 support, generous free plan |
If you’re ready to explore tools that save time, money, and headaches, here are the top alternatives worth considering.
#Recommended
A full-suite marketing automation platform built for eCommerce stores that want more conversions without overpaying.
Used by thousands of online stores, TargetBay Email & SMS drives up to 95% onsite conversions and 22× higher order value through personalized campaigns.
TargetBay’s AI Email Agent takes your email marketing to the next level by automatically creating, testing, and optimizing campaigns based on your brand voice and customer behavior.
It learns from your past campaigns, generates engaging subject lines, personalizes content at scale, and continuously improves performance — all while you focus on growing your business.
TargetBay integrates natively with all major eCommerce platforms, ensuring your customer data, product catalog, and order information sync automatically for more targeted campaigns.
Plus integrations with Zapier, Make, Google Analytics, Facebook Pixel, and more to create a unified marketing stack.
Unlike Klaviyo, you only pay for what you send, not who’s in your list. TargetBay’s pricing is refreshingly transparent and far cheaper than Klaviyo’s.
| Plan | Monthly Price | Best For |
|---|---|---|
| Free | $0 | Try before you commit |
| 100,000 sends | $90/mo | Growing brands |
| 300,000 sends | $296/mo | Mid-sized retailers |
| 500,000 sends | $462/mo | Scaling stores |
| 1M sends | $894/mo | Large retailers |
| Enterprise | Custom | High-volume senders |
TargetBay combines AI Email Agent, affordability, and human support, a rare trio in the email marketing world.
It’s built to help you send smarter, convert faster, and scale confidently, whether you’re running a Shopify store or managing multiple brands.
And the best part? You get free migration (worth $3,450) and start sending with 99.4% inbox placement.
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Omnisend is an all‑in‑one marketing automation platform built specifically for eCommerce brands. It combines email, SMS and web push in one place, making campaigns easier and more effective.
Free Plan: $0 — includes full‑feature access, send up to 500 emails/month for ~250 contacts.
Standard Plan: From $16/month for the entry tier (approx. 500 contacts).
Pro Plan: From $59/month for higher‑volume use (approx. 2,500 contacts) with unlimited emails.
Custom/Enterprise: For high volume or large contact lists; you’ll need to request a quote.
Heads-up: Omnisend pricing is based on the size of your active email list, so as your list grows, your billing will automatically increase, potentially costing you more without a clear way to control it.
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Mailchimp is a widely used marketing platform that offers email, SMS, landing pages, and automation tools, designed to serve small to mid‑sized eCommerce businesses with scalable plans.
Free Plan: $0/month – up to 500 contacts + 1,000 email sends/month.
Essentials Plan: Starts at approx. $13/month for 500 contacts.
Standard Plan: Starts at approx. $20/month for 500 contacts.
Premium Plan: Starts at approx. $350/month for 10,000 contacts.
Heads-up: Pricing is based on your contact list size (subscribed + unsubscribed) and your billing will auto‑upgrade as your list grows, meaning your cost could climb quietly as you scale.
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ActiveCampaign is a highly capable marketing automation platform that combines email, SMS, and CRM tools, aimed at eCommerce brands that want to build advanced customer journeys and convert beyond basic newsletters.
Starter Plan: From $19/month for ~1,000 contacts.
Plus Plan: From $59/month for ~1,000 contacts.
Pro Plan: From $99/month for ~1,000 contacts.
Enterprise Plan: From $179/month for ~1,000 contacts; scales steeply with list size.
Heads-up: Pricing is based on the size of your active contact list, so as your list grows, your bill escalates automatically, meaning you’ll pay more even if usage doesn’t increase significantly.
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Brevo is an all‑in‑one email, SMS, CRM, and automation platform designed for eCommerce brands that want strong features at a lower cost and billing based on email volume rather than contact list size.
Starter Plan: From approx. $9/month (5,000 emails/month) for small‑to‑growing stores.
Business (or Standard) Plan: From approx. $18/month for 5,000+ emails/month with landing pages, automation, and A/B testing.
Professional Plan: From approx. $449/month for 150,000+ emails/month with landing pages, automation, and A/B testing.
Enterprise Plan: Custom pricing (for high volumes + advanced features) — contact vendor.
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Constant Contact is a user‑friendly email marketing and digital marketing platform tailored for small to mid‑sized retailers and eCommerce brands, offering email, social media, SMS, and automation tools in one place.
Lite Plan: Starts at $12/month for up to 500 contacts.
Standard Plan: Starts at $35/month for up to 500 contacts.
Premium Plan: Starts at $80/month for up to 500 contacts.
Heads-up: Pricing is based on the size of your active contact list, and you’ll be charged more as your list grows. Deleting contacts won’t automatically lower your tier.
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Moosend is an e‑commerce‑friendly email marketing and automation platform offering full functionality, unlimited sends, landing pages, AI‑writing, and advanced workflows at a lower cost than many competitors.
Free trial: 30 days free, full features.
Paid plans: Start from approx. $9/month for small contact lists (500+ contacts) and scale upward with list size.
Enterprise/Custom: Custom pricing for large volumes and advanced add‑ons.
Heads-up: The price you pay is tied to your contact list size (or list size band), and as your list grows, your billing jumps. Deleting contacts doesn’t immediately drop you back to a lower tier; your cost is based on the highest list size reached.
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GetResponse is an all‑in‑one email marketing, automation, and eCommerce platform designed for growing online brands, it covers newsletters, workflows, landing pages, webinars, and more in a single solution.
Starter plan: Starting at $19/month for up to ~1,000 contacts.
Marketer plan: Starting around £44/month (~$55 USD) for the same list size in UK pricing.
Creator plan: From approximately £51/month (~$60 USD) for 1,000 contacts with course/webinar features.
Enterprise (Max) plan: Custom pricing.
Heads-up: Pricing is based on the maximum number of active contacts in your list during the billing period, if your list grows past the tier limit, your billing will automatically jump to the next higher tier.
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Campaign Monitor is a polished email‑marketing platform known for its designer‑friendly templates and automation features, built to serve eCommerce stores and agencies that want strong campaign visuals and workflow support.
Lite Plan: $12/month for up to 500 contacts with 2,500 emails/month.
Essentials Plan: $29/month for up to 500 contacts (list size affects price).
Premier Plan: $159/month for up to 500 contacts with some additional features.
Heads-up: Pricing scales with your active contact list size, so growth in subscribers will raise your cost, deleting contacts doesn’t always drop you back down; billing is based on your highest contact tier.
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Sender is an email marketing platform ideal for eCommerce and small business brands — offering unlimited sends (within plan), automation, landing pages, and pop‑ups, all at highly competitive pricing.
Free Plan: $0/month — up to 2,500 subscribers and 15,000 emails/month.
Standard/paid tiers: starting at approx. $7/month for lighter use (specific contact tiers vary).
Professional/Enterprise: Custom pricing for higher subscriber counts or bespoke needs.
Heads-up: Pricing is based on your active subscriber list size, as your list grows, your bill will automatically move to the next tier, meaning costs can increase even if email usage remains steady.
Join thousands of eCommerce brands that have already made the switch
to more affordable, powerful Klaviyo alternative.
