Order confirmation email informs the customer that your order was successfully placed and processed by your company. This is an opportunity to establish a good reputation and gain the trust of your customers.
Customers are always impressed with the confirmation emails they receive after purchasing on your website. This helps build rapport with your customers, making them more likely to make repeat purchases.
Creating a good customer experience starts with an order confirmation email. This is the first email that a customer sees when they purchase something from your store, and it sets the tone for the long-term relationship.
The customer’s shipping information is essential to ensure the order is delivered to the correct address based on the given address.
Provide details about the products ordered, including the product name, quantity, color, size, price, and tracking link.
Ensure customers what they’re getting, including product costs, taxes, shipping costs, and savings on discounts.
Confirm the delivery method, despatch date from warehouse, and the date the shipping company is expected to deliver.
Contact information is necessary so that they can reach you if there is a problem or if they want to change or cancel their order.
The average attention span of Internet users is 8 seconds. People are even less likely to pay attention to long sentences and paragraphs in the subject lines.
A human touch is more likely to grab the attention of subscribers who see it as a more personal email than a branded email.
Powerful words can turn an uninteresting subject line into an exciting one. It can increase the likelihood that the click will open the email.
Notify recipients of what they will receive after opening the email. Make your offer tempting and irresistible.
Test the effectiveness of emojis on the subject line to ensure it’s relevant to your message and understandable to the recipient.
Order confirmation emails are a critical aspect of an ecommerce store’s transactional email sequence. An order confirmation email template isn’t challenging to create, but there are some best practices you need to follow.
The content is a vital part of an email. In an order confirmation email, you should include the description of the products, the total order amount, when the order will ship, the exact delivery date, customer support contact details, returning details, and any other brand promotional content to engage customers.
An order confirmation email may not require a salesy CTA. It’s helpful to provide a link to your customer’s order page or website link to shop further. You can add promotional CTAs links like referral buttons, loyalty program links, or social media handles to follow.
An order confirmation email is your first point of contact with the customer after purchase. Choose an attractive email design, add value to the customer, and make the message stand out with smart copywriting.
Use the order confirmation email to show your gratitude for their purchase, and customize the message to connect. Remind the customer that doing business with you is the right decision.
Utilize the order confirmation email to keep the customer up-to-date on what’s going on behind the scenes. Make it easy for customers to reach out to customer service information if they have a question.
Every order confirmation email contains important information for the customer. So create something witty while remaining vibrant can aid in connecting with them.
Offer a reward that exceeds the customer expectations. This will also ensure that they form a bond with your product, and it will increase the likelihood of repurchasing.
You should show clients relevant products by putting together a list of often purchased items. It encourages customers to think about what other products they require additionally to the main thing they bought.
For example, if a consumer purchases a mobile phone, you can add a phone case, screen protector, and headphones to their recommended list.
You can also offer customers package discounts by grouping related items together, such as best-selling products in that category, and so on. As a result, the customer could think about repurchasing it.
There are several techniques to grow your social media following. One of the most effective strategies is to use order confirmation emails. When you send customers an email confirming their purchase, they are more likely to open it and read it.
Customers will be able to see what you have to offer, learn more about things they might be interested in, and follow your company on social media platforms such as Facebook, Twitter, and Instagram.
While designing an order confirmation email, it is crucial to make sure that the tone of your writing fits in with the rest of your brand. If you are unsure about how to design an effective confirmation email, we have some great order confirmation email templates for you to make use of – which results in increased returning customer rates.