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28.Sep.2021 Rakshit Hirapara - Customer Engagement, Loyalty programs
Customer Engagement stands to be the major factor for achieving business and brand success. It doesn’t matter if your social media is flooded with followers or your website is experiencing huge traffic. If your customers are not engaging with your brand, huge followings and traffic will not do good.
Once you have the followers and traffic, you need them to convert, and that happens only when they show interest by consuming your content and other offers and spreading them further by liking and sharing them.
Now, there could be many ways to achieve this goal, but one great way is investing in loyalty management platforms and coming up with multiple loyalty programs for your customers. Such programs helped build customer trust, and that’s one great factor for higher customer engagement and boosted revenue.
Loyalty programs help make customers stay with your brand over competitors. Such programs ensure that your customers never get influenced by other brands or their marketing agendas and stay true to your products and services.
If you look at the statistics, more than 69% of the customers are influenced to pick one brand over the other only for the availability of loyalty programs. A large part of the customers believes that such programs will strengthen their relationships with the brand. A major half goes for these programs to avail of the offers and discounts rolled out by the brands from time to time.
So, loyalty programs essentially keep your customers sticking to your brand. Moreover, as you shall keep coming with newer things within these programs, it will only peak customer interest, which will keep them more engaged with your brand and other activities you keep coming up with. All this turns out to substantially and exponentially boost your revenue and sales.
Still not sure if loyalty programs will boost your customer engagement? Keep reading further to know how loyalty programs boost and skyrocket your customer engagement and sales.
When customers trust a brand, they instantly engage with it. Loyalty programs help build this trust, thereby boosting customer engagement. Here are different ways how loyalty programs cater to boosted customer engagement and revenue.
For the customers to engage with your brand, you need to offer them fulfilling experiences. The customers must feel welcome and special when they visit your brand. With loyalty programs, you provide them offers and rewards. Such offers make them feel more valued as a customer, and they walk out with better experiences and never hesitate coming back to your brand either.
Customer trust is what builds long-term relationships with them. Loyalty programs not only make customers loyal to your brand but even help build and boost customer trust through lucrative offers, rewards, incentives, and other after-sales services. This is an important factor in boosting customer engagement and revenue as the more the customers trust your brand, the more they invest their time, energy, and money in it.
Loyalty programs ensure that your customers stick to your brand. These programs act as a bond between you and your customers, preventing them from moving over to the customers. In fact, with the offers that you put forth for the loyal customers, they’ll hardly ever want to look at other brands. This works like a charm in keeping up with your customer retention rates. As a matter of fact, the more the customers remain with your brand, the more they engage with it and the more revenue you generate.
With loyalty programs, you’re creating higher value for your customers. The customers who are a part of your loyalty program are always treated as more special through lucrative offers, rewards, and revenues. This sends a message to the other customers to offer better services if they get your loyalty programs.
That’s a direct way of getting higher customer engagement. The customers will be more than interested in your programs, will want to be a part of them, and you’ll, in turn, make more sales, generate more profits, and increase your revenue.
You could offer customers rewards and incentives and ask them to participate in your polls and surveys with loyalty programs. This helps you get insights into what your customers think of your brand and what they seek from it. Having those insights, you can work on bringing what exactly your customers are looking for. This will cater to personalized attention to your customers, and they’ll love that. Such attention will ultimately engage them with your brand and boost your revenue.
Customer Engagement is an essential factor in taking your brand to the next level. Things like customer trust, personalized experiences, value creation, etc., all help boost customer engagement and revenue. Loyalty programs are one very easy tactic to offer such traits. All you need is a good loyalty management platform to help you develop the best offers, rewards, incentives, and loyalty plans. With that helping you out, you shall be well on the path to brand success.
Rakshit Hirapara is a professional content marketer at LoyaltyXpert. He holds spectacular skills in loyalty programs, customer retention, loyalty marketing, digital marketing and many more. He has been featured on major publications like Hyken, User.com, Martech.zone and a few more. Connect with him on Twitter here and connect on LinkedIn.
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