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16.Dec.2021 Yazhini Nagarajan - Marketing
Email is vital for all businesses to stay in touch with their customers. It’s one of the most affordable and effective ways to communicate and will help you stay in the thoughts of your customers.
The right time to send an email is when your customer made their first purchase. It allows you to enhance your brand’s legacy by offering perks to the customers to increase sales and user engagement.
So, in this article, you’ll discover how to send effective order confirmation emails and how to get the most out of them with six tips that will help you enhance retention and sales.
An order confirmation email is sent to customers when they purchase any products from an Ecommerce store. It is a means of proof that a customer purchased specific items from them. It consists of information related to the item ordered like bill amount, delivery date, and a thank you note for the shopping made.
The basic parts of this order confirmation email are as follows:
Along with them, it contains some other promotional content that aids in the growth of sales, customer relationships, and brand individuality.
When any transaction occurs in your Ecommerce shop, the order confirmation email is vital since it is the documentation that the customer receives from the company. In addition, a customer might use this to ask any related questions.
When a company sends purchase proof to its clients, it leaves a lasting imprint on the buyer’s mind. If this occurs, the buyer will develop faith in the brand and return to shop more often.
There’s also the possibility of getting the customer to talk about their experience with your brand. You will have more word-of-mouth marketing than you could ever purchase if you can convince them to submit a review or promote your product/service to others.
Let’s look at six fantastic strategies for increasing revenue and improving customer experience. Incorporate promotional attachments at the bottom of the order confirmation email. Introducing them at the beginning will ruin the purpose of the email.
You may increase your social media followers in a variety of ways. Using order confirmation emails is one of the most successful methods. When you send a customer an email verifying that they’ve made a purchase, they’re more likely to open it and click on the links inside.
As a result, you may include your social media links in the order confirmation emails, which will take the customer to your profile and educate them further about your company.
It will also allow customers to view what items you have offered, learn more about things they might be interested in, and follow your business on social media platforms like Facebook, Twitter, and Instagram.
It’s time to start delivering order-placed emails with referral programs if you want to enhance client loyalty and revenue. Send each recipient a customized email inviting them to join your referral program.
Send consumers an order confirmation email with the subject line “Thank you for your order” once they place an order. The email’s body includes a Call To Action encouraging customers to refer friends and relatives by submitting their email addresses.
At checkout, give them a perk if they refer five or more friends who simultaneously make purchases. You can even offer discounts or rewards on future purchases as an incentive.
Utilize the fact that users are already talking about your brand and products. Get customer feedback and opinions to boost sales by using user-generated content.
Collecting client reviews is a terrific method to learn more about what people enjoy and don’t like about your product or service, as well as how you can improve it.
You will be able to include these reviews into your marketing materials, such as social media posts and website text, and also make them feel valued for taking the time to provide feedback.
And also, you can ask customers to share their feedback on their social media handles by giving them some discounts on their next purchase, which will make you reach new customers and drive more sales.
Choose personalized recommendations by including upselling and cross-sell strategy in your order placed emails. It is the best and effective way to persuade clients to buy more things from you.
You should share relevant products with clients by presenting them a list of often purchased items together. It motivates buyers to consider what other goods they might like in addition to the main product purchased. For instance, if a customer buys a computer, you can propose a mouse, screen protection, and speakers in their recommended list.
You may also provide clients with combination deals by grouping relevant goods together, best-selling products in that category, and so forth. As a result, the client might consider purchasing it again.
You know a buyer likes your stuff when they make their first purchase. When customers return for a second purchase, you may make them happy by offering them great discounts. As a result, the client will do more shopping in the future.
Along with the order confirmation emails, you may give them substantial discounts. As a result, they will be prepared for the second buy.
Use some of the following discount methods:
Running a loyalty program is the best way to get customers to buy from you again and again. When a consumer completes their first purchase, you may share your loyalty program with them together with the order placed in emails.
When your customers purchase with you, you may reward them with points through a loyalty program. Customers can accumulate points up to a specific level and redeem them for discounts or free merchandise.
As a result of the loyalty program, customers are more likely to buy again and become long-term customers.
Send them an email listing the redeemable points so they can use them for extra perks on future purchases.
BayEngage is a fantastic email marketing platform that comes with so many built-in features to help you with anything from order confirmation emails to cart abandonment emails to product launch emails and more.
You can integrate BayEngage with your ecommerce store and play with your email marketing strategies.
You are one step away from all these features to uplift your business. Send Targeted and Dynamic Order Confirmation Emails with BayEngage! Start Your 14 Day Free Trial Now!
People are pretty busy nowadays, so you need to identify what information would be more relevant to your customers to send more effective order confirmation emails.
As you’ve learned, order confirmation emails play a vital role in ensuring that potential buyers can convert to long-term customers. Depending on the content, they can go a long way to increase sales and user engagement.
I hope this article has helped you go above and beyond the default order confirmation emails for your e-commerce site.
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Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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