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16.Aug.2017 Krithika Siddharth - Email Personalization
A Baymard study states that shopping cart abandonment rate is currently at 69.23%. This simply means that 70% to 80% of your customers are leaving behind products in their carts. This alarming statistic tells us that plenty of online store owners fail to take advantage of the sophisticated tools that
24.Jul.2017 Krithika Siddharth - eCommerce
eCommerce is growing at a rapid pace and to compete with the competition, you should take a targeted approach and personalize your online marketing techniques. Remember, to build a successful online brand, one should be proactive and create a long lasting relationship with customers.
Tip #1: Start With
21.Jun.2017 Ram - eCommerce Personalization Tool, eCommerce Store
It is a common proven fact that making an existing customer to make a purchase is six times more cost effective than finding a new customer online. While the competition in the eCommerce arena is skyrocketing, finding out a new customer through paid ad impressions, clicks and conversions is very expensive
23.May.2017 Krithika Siddharth - eCommerce Personalization
Online customer engagement might seem like a Herculean task, but it’s extremely simple when you understand its dynamics. It's easier when you understand your customer and framing the right conversion funnel to improve the overall conversion rate. Sounds easy enough, right? But many online stores still
10.Mar.2017 Krithika Siddharth - News
TargetBay is an intelligent analytics tool that arms eCommerce store owners with real time data of how customers navigate their store. If your eCommerce store has high traffic and less conversion, then you need us on your side to help you understand why your customers don't buy.
With Magento leading
31.Jan.2017 Krithika Siddharth - Email Campaign
Almost 1 billion internet users have made at least one online purchase in 2016. The eCommerce growth worldwide is phenomenal and the number of online stores are increasing at an alarming rate. The blatant fact is that customers will leave you for your competitor if you fail to inculcate loyalty in them.
14.Dec.2016 targetbay - News
TargetBay has been providing eCommerce shop owners the right tools to understand their shoppers better and run email campaigns for maximum ROI. FinancesOnline.com, one of the top business listing websites, decided to reward us with two awards and recognizing how valuable it is for eCommerce site owners.
24.Nov.2016 Krithika Siddharth - eCommerce Store
November Holiday Sale Update: Adobe has released the online shopping data for Black Friday, Thanksgiving and Cyber Monday. Report shows over $5 billion was spent by consumers by the end of Black Friday, a 17.7% growth from last year. Also, for the first time, Black Friday online sales surpassed the
23.Nov.2016 Krithika Siddharth - Customer Segmentation
Personalized marketing is the only way to improve your eCommerce conversions. Period! If your eCommerce website is not already personalized these stats might make you reconsider: 9 in 10 consumers say that personalization has some level of impact on their purchase decision.
Organizations that have
14.Nov.2016 Krithika Siddharth - eCommerce, Holiday Checklist
The busiest time of the year for eCommerce is just round the corner. Looking at data from the 2015 holiday season, branded websites have recorded 2.4 times higher sales than Amazon. If you are only selling on marketplaces then you should consider moving to your own branded domains. Also, according to
Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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