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Order Confirmation Email: How to Nail It with Examples

Order Confirmation Email: How to Nail It with Examples

10.Jan.2022 Yazhini Nagarajan - BayEngage

An order confirmation email is the first step of communication with your customers when they place orders.

It allows you to start your customer relationship journey by offering a complete shopping experience to establish a strong rapport with your brand.

Especially if you’re in the E-Commerce industry, it is mandated to know the use of order confirmation emails, its advantages in promotional ways, and its examples to craft stunning emails.

Let’s learn how to nail effective order confirmation emails to boost your sales to accomplish goals.

What is an Order Confirmation Email?

When a customer buys a product or service from your website, an email has to be sent, notifying them that their request is processed. It is known as order confirmation emails. 

You will receive these order confirmation emails anytime when you register for any event or webinar, fix appointments with the salon, book tickets for a movie, or subscribe for any newsletters.

It is the proof to validate your purchase of any product or service with the online vendors. 

A proper order confirmation email consists of the following listicles.

  • Order Number
  • Customer Information
  • Delivery Address
  • Order Summary
  • Total Amount
  • payment Method
  • Delivery Details
  • Customer-care Number
  • Return Policy Information

The importance of an Order Confirmation Email

The order confirmation email is critical when a transaction occurs in your Ecommerce store since it is the evidence that the customer receives from the company. A customer could also use this to ask any related queries.

When a business provides purchase proof to a customer, it creates excitement and an unforgettable impression on the buyer’s memory. They will trust the brand and shop with you more frequently if this happens.

It’s also possible for you to ask the consumer to speak about their experience with your company. If you can persuade them to write a review or endorse your product/service to others, you will have more word-of-mouth marketing than you could ever buy.

It is one of the most refined manners to build customer relationships for a long business journey with each customer you get.

Characteristics of an Excellent Order Confirmation Email

Order confirmation emails are a critical aspect of an ecommerce store’s transactional email sequence. An order confirmation email template isn’t challenging to create, but there are some best practices you need to follow.

Clear subject line

One of the most crucial parts of most emails is the subject line. Always write simple, short, and straightforward subject lines. Use personalization and emojis in the subject line to impress customers. It will make the customers open, read, and not move it to trash. 

Brief content

The content is a vital part of an email. In an order confirmation email, you should include the description of the products, the total order amount, when the order will ship, the exact delivery date, customer support contact details, returning details, and any other brand promotional content to engage customers.

Simple CTA

An order confirmation email may not require a salesy CTA. It’s helpful to provide a link to your customer’s order page or website link to shop further. You can add promotional CTAs links like referral buttons, loyalty program links, or social media handles to follow. 

Suitable email templates

Sending a fancy order confirmation email is unnecessary. Because you will most likely be sending purchase details and product pictures, make these emails short and sweet. In a confirmation email, tables are one of the most typical ways to transmit information. Incorporate mobile-friendly templates for a smoother user experience. 

Create an order confirmation email template and set up your transactional email sequence with a testing strategy to increase open rates. To find the optimum content for your order confirmation emails, you can use A/B testing. 

Stamp identity

Simply sending the usual information doesn’t show your brand’s specialty. Always choose a color that specifies your company’s nature. Use a unique brand color and logo to establish your identity forever in the people’s minds wherever they may come to see you. 

Engage customers

The ideal job of order confirmation emails is to indicate order confirmation. But brands are nowadays trying to engage customers in various ways, such as promoting referral codes, sharing social profiles, and adding loyalty programs to increase ROI and build a good customer relationship.

The Best Order Confirmation Email Examples

1. Personalized suggestions

You can provide targeted recommendations by adding upselling and cross-selling strategies in your order placement emails. It is the most successful and efficient method of persuading customers to buy more from you.

You should show clients relevant products by putting together a list of often purchased items. It encourages customers to think about what other products they require additionally to the main thing they bought.

For example, if a consumer purchases a mobile phone, you can add a phone case, screen protector, and headphones to their recommended list.

You can also offer customers package discounts by grouping related items together, such as best-selling products in that category, and so on. As a result, the customer could think about repurchasing it.

2. Make referral programs a priority.


Start sending order-placed emails with referral programs to increase customer loyalty and revenue. Send a personalized email to each recipient requesting them join your referral program.

When customers place a purchase, send them an order confirmation email with the subject line “Thank you for your order.” Then add Call To Action at the bottom, encouraging customers to refer friends and relatives by providing their email addresses. Give them a discount at checkout if they refer ten or more friends who make purchases simultaneously. 

3. Increase your social media followers.

There are several techniques to grow your social media following. One of the most effective strategies is to use order confirmation emails. When you send customers an email confirming their purchase, they are more likely to open it and read it.

As a result, you can include social network links in order confirmation emails, which will direct customers to your profile and provide them with additional information about your brand.

Customers will be able to see what you have to offer, learn more about things they might be interested in, and follow your company on social media platforms such as Facebook, Twitter, and Instagram.

4. Increase sales by leveraging User-Generated Content.

Identifying what people like and dislike about your product or service from customer feedback is an easy strategy to improve your grade.

Take advantage of the fact that users already recognize your brand and products. Utilize User-Generated Content to obtain customer feedback and opinions to increase sales.

You will incorporate these reviews into your marketing materials, such as social media postings and website text, and appreciate the customers’ valuable feedback.

You can also entice customers to post their opinion on social media by offering them discounts on their next purchase, allowing you to reach out to new customers for high reach and more sales.

5. Encourage the use of reward systems.

The best approach to attract clients to buy from you, again and again, is to run a loyalty program. When a customer shops from you, you can email them about your loyalty program along with their order confirmation.

When your customers purchase from you, use a loyalty program to reward them with points. Customers can earn points and exchange them for discounts or free products up to a certain level.

Consumers are more inclined to buy again and become long-term customers due to the loyalty program. Send them a frequent email with a list of redeemable points to utilize for future purchases.

6. Providing discounts

When customers make their first purchase, you know they enjoy what you’re selling. You can make the customers glad by offering them attractive discounts when they return for a second transaction, which results in better shopping.

You might offer them considerable discounts like 10%, 20% for the next purchase, free delivery, or limited period offer sale in addition to the order confirmation emails. As a result, they will be eager for the next purchase.

How can BayEngage Help to Nail Order Confirmation Emails?

BayEngage is an excellent email marketing platform with numerous built-in elements to assist you with everything required to craft beautiful order confirmation emails.

BayEngage can integrate with your ecommerce website to test effective email marketing methods. It is developed with automation, pre-build email templates, signup forms, a free stock image library, and much more. 

  • It contains around 380 configurable pre-built free email templates for various email activities.
  • They are 100 percent mobile-friendly email templates that boost income and improve user experience.
  • It has a segmentation option to categorize a vast email list with locations or demographics easily. 
  • It exists many signup forms with customizing options to personalize every action.
  • This email marketing software allows you to obtain millions of free stock photos.
  • It has an automatic feature that will enable you to schedule emails at any time and save time by using the workflow option.
  • Its user-friendly platform makes navigation easy even for beginners. 
  • It’s a complete email marketing solution, and it comes with a 14-day free trial for customers to try it out.

All of these features to help your business grow are just a click away. With BayEngage, you can send targeted and dynamic order confirmation emails. Now is the time to start your 14-day free trial!

Wrap Up

An order confirmation email is a real asset to deploying marketing strategies. E-commerce businesses have a broad opportunity to gain benefits by sending confirmation emails. 

Don’t forget that order confirmation emails are the first impression you can bring to your customer’s mind, so make sure to craft a well-defining image of your brand in that email. 

It is vital for an effective order confirmation email to use the correct detailed information, efficient automation tool, and the right analytics reporting software to target the audience precisely. Remember a great email marketing software makes a significant difference in any activity you drive through it. 


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