A successful email marketing campaign sometimes feels like you’re just throwing something against the wall to see what sticks.
If you need to increase your conversion rate, open rate, or another metric, try something new and track the results. If it fails, try something else.
This strategy will not reliably move the needle in the right direction.
To acquire trustworthy information, you need to be methodical in your approach. When it is carried out properly, A/B email testing ideas are just that.
Because of this, it is one of the testing strategies used the most to boost conversion rates by using the best mail tester.
What is A/B Testing for email marketing?
The method of determining which of two marketing alternatives is the most effective in getting more views or clicks is referred to as A/B Testing, email split testing, or bucket testing.
This experiment is carried out by sending out two distinct copies of emails, designated as variation A and variant B, to different groups within your email list.
It is essential to remember that authentic A/B email testing ideas consist of only one alteration or component that is distinct between variation A and variant B.
This allows you to determine the effect that particular components have on the overall performance of your emails.
Why Do You Need Email A/B Testing?
It may be challenging to cut through the noise when the average individual receives more than 120 emails in a single day.
A/B Testing provides you with accurate data about what is performing and what your consumers respond to, from subject lines to adding individual names to emails to models such as price discounts, free delivery, or tailored predictive product suggestions.
Your company may better understand its subscribers’ needs and convert more potential customers into paying customers via Testing.
Best Email Testing Tools to Help You Increase Sales
#1. BayEngage
With the BayEngage email and SMS marketing tool, you can quickly and easily send thousands of customized emails and text messages.
These types of emails are provided,
- Abandoned cart emails
- Welcome emails
- Winback emails
- Post-purchase emails,
You may increase your email and SMS subscriber lists using BayEngage’s pop-ups. If you want a specific toll-free number and keywords, you can get them through an SMS service.
Features of BayEngage
- Get Email and SMS marketing
- 250 free pre-built email templates
- Customizable Templates.
- Email automation
- Real-time data
- 10+ Automations like cart saver and back in stock.
Pricing of BayEngage
- Forever free plan and get 250 subscribers with 2500 emails per month.
- A/B testing
- Email & chat support
- Advanced segmentation
- 5,000 Photos
- $10/Month Plan and get 251 to 1000 subscribers with unlimited emails.
- Phone, email and chat support
- 250 Free email templates
- SMS text marketing
- Abandoned cart emails
#2. Mailtrap
You can put your email through tests with MailTrap, including preview testing. MailTrap provides email tests.
You may use MailTrap to examine your HTML to guarantee that it displays and functions correctly across various email clients.
Because MailTrap does all of its Testing on a fake server, there is no possibility that you will accidentally send your test emails to your subscribers. This is one of the best advantages of using MailTrap.
MailTrap’s services are based on testing in a risk-free staging environment, which is why the firm created it.
Features of MailTrap
- Bulk Email Verification
- Verify single emails delivered through a system
- Spam Detection
Pricing of MailTrap
- Individual: $9.99 per month
- Team: $24.99 per month
- Premium: $99.99 per month
- Enterprise: $299.99 per month
#3. Optimizely
Optimizely is another powerful A/B testing tool or email testing tool that can evaluate many aspects of your email. In the same style as VWO, Optimizely does multivariate analysis and offers digital experience tools for e-commerce, website administration, content selection, and marketing strategy development.
Optimizely’s Key Functions and Features
- API Access
- Reporting on the win rate
- A test using many emails
- Supports over 180 different applications
Pricing of Optimizely
Pricing information about Optimizely is not generally accessible. If their Grow, Accelerate, or Scale plan seems interesting, you will need to get in touch with their sales staff.
#4. VWO
A/B Testing is a common technique, and VWO is a prominent email testing tool that worldwide businesses use to test emails, websites, applications, and even actual goods.
Any part of your email campaign may be put through an A/B test with this software, allowing you to see which performs better.
As a recommended practice in email marketing, you should test one element at a time, even though this tool supports multivariate Testing, so you may compare numerous factors simultaneously.
VWO features
- A visual editor with capabilities for modifying HTML attributes and CSS properties.
- API accessibility (for enterprise users).
- Connects to over 40 different applications.
- Make a report on the segmentation.
- Testing for several variables.
- Email split test.
Pricing for VWO
The cost of VWO is still unknown. If you are interested in their Growth, Pro, or Enterprise plan, you must get in touch with their sales team.
#5. Mailchimp
Mailchimp is an extremely popular email marketing solution and the best mail tester with A/B tests. Mailchimp allows you to choose the list segment that will be used for your campaign, choose the variable that you want to test, select the percentages of receivers who will participate in the test, and define the parameter that will be used for the winning variation. Mailchimp can be well integrated with popular eCommerce platforms such as WooCommerce and works smoothly with any WooCommerce theme.
Users with a Premium account have additional access to multivariate Testing, including up to eight possible variants and three different variables.
Features of MailChimp
- Tests using A and B
- Multivariate Testing
- Advanced segmentation techniques
- Connects to over 200 different applications.
- Support options include a knowledge base, email, live chat, and phone calls.
Mailchimp pricing
- The free package does not include access to an email testing account.
- The Essentials package costs $11 per month for three users and does not provide access to multivariate Testing.
- The standard subscription costs $17 per month and includes five users but does not provide access to multivariate Testing.
- The Premium package costs $299 per month and allows access to multivariate Testing for unlimited customers.
#6. Poll the People
Poll the People is a completely new type of email optimization strategy. Instead of sending the email to your list, it uses a panel of consumers to test your A and B email subject variations. Poll the People allows you to choose two email subject variations and then test them with a panel of respondents.
Poll the People is especially suited to test multiple variations. You can get results quickly since Poll the People has an established testing audience, and survey respondents need to say why they made the selection they did — this way, you’ll know they didn’t arbitrarily choose one option over the other.
The best part is: You don’t even need a live email list to test your email subject lines. You can start optimizing even before going live with your email campaign and get results in less than an hour. So you don’t need any IT support or access to email lists.
Using the responses in the Facebook-style response feed, you can then reduce mistakes in your email subject line and improve the open rate and effectiveness of your campaign.
Features of Poll the People
- Tests using A and B variations of email subject lines.
- Test even before going live – you dont access to an email list.
- Advanced segmentation techniques
- Most tests run in less than an hour (for 200 respondents)
- Get advanced insights and feedback from real consumers.
Poll the People pricing
- The free package lets you create an A/B test and send the survey to your own audience.
- The paid panel (recommended) costs $1/respondent. Testing with 200 consumers is recommended for statistical significance and quick results.
Beat Ways for Testing Your Email Campaigns with A/B Testing
Testing using a/b email testing ideas in email marketing may be tedious and time-consuming. Put another way. It’s the same as doing continual, little behavioral science research.
To make Testing your email marketing campaign or best mail tester a bit less difficult, here are a few best practices to keep in mind, regardless of whether you are just starting or consider yourself an experienced pro:
Subject Line
Make an effort at customization by mentioning the subscriber’s name in the subject line of your email. It won’t have the same effect if you overuse or use it in every situation.
Experiment with using it for some of the emails that need quick action, or if you are launching something new and need as many eyeballs as possible, use it in those situations.
Emojis in subject lines have been found to increase open rates, but when every business uses them, the inbox begins to feel cluttered, and the novelty of using an emoji tends to wear off.
The following is the key to the effective use of emojis:
- Avoiding overuse, both in terms of frequency and quantity, so that the communication does not come off as spammy.
- Having an emoji and consistently using the same one while communicating with others.
- Maintaining consistency with a theme.
- Start by putting it at the end of the subject line if you’re having problems recalling where to put it.
CTA (Call-to-Action)- A/B Tests
When eliciting a reaction from readers, the “call to action” is what drives the response. Although the message, visuals, and tone of your email inspire people to read it, it is the “call to action” that drives the response.
Additionally, a CTA includes several factors that need to be checked. Therefore, choose either one or a mix of the two to maximize the number of clicks.
The following is a list of the six different variables that may be tested using CTAs in your emails:
1) Button vs. text
Your email can become less conversational if you include a button, but the recipients will have no difficulty understanding where they should click.
One advantage of using a text-based CTA is that it enables you to integrate the call to action directly into your website’s copy without disrupting the conversation flow.
It is important to conduct experiments to determine which is the most effective for the emails you send.
2) Color
You might want to experiment with different color choices for your CTA button. You should be consistent with the colors that represent your brand, yet different colors may trigger different kinds of responses from customers.
Varied people have different responses to different colors. Therefore it’s important to split-test colors across a variety of demographics.
3) Copy
Words that quickly evoke action may elicit a stronger response from your audience than phrases that need more creativity. Because CTAs explain to your audience why they should click, providing them with additional information may go a long way.
Alternatively, you might just say what you mean in a few short words that go to the point.
4) Placement
The positioning of your CTA is important. Suppose the CTA is concealed between graphics or not put where consumers want it, towards the bottom of the email or below your items. It may not lead to a decent click-to-open rate.
5) Image vs. No Image
Testing whether or not images boost your click-to-open rate is a good place to begin with, test images. If you find that adding photos increases conversion, you may experiment with other types of images and different placements.
You need high-quality images, so use the top photo editing software available.
6) The layout of your message
Your email layout can be a single column, increasing its length but showing each part in a row. Or you may use a 2-column arrangement to present more content in less space.
If you want to promote one product, use a layout with less writing.
The layout that works for you depends on your industry and email content. Change the layout while keeping the text, Subject line, etc., the same.
- Layout and Styling Tests
- Color Scheme
Have you used “dark mode” on your phone or computer monitor? Colors affect how humans process information. If you’re not using an email template, try multiple color schemes to find which works best.
- Typography
You already know your brand’s font style, size, and color. You may experiment with these email features to see what readers like.
- Time to send your email
Studies show the optimal time and day to send emails. Instead of using generic statistics from industries that aren’t like yours, run your Testing.
Try analyzing email opening times. Test 2-3 choices against your average time. You may optimize based on the context of your emails and your audience’s activity.
For a B2B company, Mondays or Tuesdays may be the optimum day to send emails, whereas a travel agency may prefer weekends.
Final Words
A/B Testing your emails focuses on your audience and how they interact with them. You may understand how your audience appreciates a message by examining one difference between two groups using a/b email testing ideas.
You’ll need to make modifications over time to build the confidence to communicate with your audience effectively. If you gather statistics on your interactions with the help of the best mail tester, you can make changes.
