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05.Feb.2021 Poulami - Marketing
Email marketing is the best way to stand a chance in your audiences inbox and mind. A killer email marketing strategy not only helps you to convert anyone into your customer but also helps you to stand out in a crowded field. Besides, email marketing is king and probably the next big marketing tool that engages, and builds relationships with your customers.
Besides, email campaigns deliver a higher ROI than any other marketing. So, not leveraging the use of this marketing properly is a grave mistake as it can get extremely lucrative. But to be successful, you need to find the best email marketing service, which ultimately helps you to manage your campaigns. Although most email marketing services have similar features, we have rounded up a few best to help you choose the best all at once and without breaking your head.
Every email marketing service has its own set of pros and cons. However, choosing one from the 450+ different email marketing software in the market can get difficult. That’s why we present to you a few factors to consider while evaluating the best email marketing software.
The price point of the email marketing software depends on the number of subscribers on your mailing list. Some software like Mailjet, price their products depending on the number of emails you can send every month. So, your mailing list determines your budget and the price you pay for the software.
Therefore, keeping a budget aside right from the start will help you to stay focused on your business goals. Plus, if you’re able to readily monetize your marketing campaigns, you have already won half the battle.
Pro-Tip: If you’re a new small business owner start with the trials and free options to understand the nitty-gritty and then choose one email marketing software.
Even before you start to choose – sit down and think. What do you aim to achieve with email marketing software? A solid segmentation of your target market, sending out bulk emails that align with your marketing campaigns, and analyzing the results!
Well, every email marketing software will be able to get you these basics, but are they enough? For some yes, some not so much. You might need a software that lets you craft unique, beautiful email designs and also align with your brand visuals. Or a software that lets you track buyer shopping patterns, create email funnels, and also lets you run A/B testing!
Therefore before even paying for the software, understanding your business needs would help you eliminate email marketing software that offers functions you’ll never use.
For instance, Drip is both a CRM and an email software specifically designed to help Ecommerce websites. While ActiveCampaign is a full-service sales CRM. Thus, if you don’t need any of these advanced features, you can always look for a much simpler option, like Mailchimp or MailerLite.
What’s an ideal scenario on a good business day? Being flooded with questions, inquiries, and customers looking for assistance. And, whenever this ideal day arrives, you need to be prepared.
Therefore, it’s crucial to find an existing email service that can also provide unmatched customer service. Some of the best email services offer 24/7 live chat and email support.
This, whether you are migrating your entire email list to software or building your email list from scratch, is important to know which app does all of it for you without breaking the bank.
Lastly, the email marketing software that you ultimately choose must help you grow your business. From saving you time to converting your leads into recurring customers, email marketing software is a dream tool that you need, to have a sound sleep.
Now, you need not go through hours of the survey, rather go through this roundup article from TargetBay that will save the day for you. So, what are we waiting for? Let’s get started quickly!
Below, we’ve reviewed each tool’s pros and cons and have broken it down to all the factors that define great email marketing software.
Best for small businesses & enterprises
Although this was considered once an underdog, now, ActiveCampaign is one of the most sought after sales CRM for small businesses and enterprises. with email marketing capabilities. It now has over 90,000 small businesses as its customers.
Moreover, they have achieved all this feat by building a killer product that is not only easy to use but also affordable and comes equipped with unparalleled features. And in such a competitive email marketing space, Active Campaign has made a name for itself organically.
Let’s look at the hits and misses!
Therefore, if you are a small business looking for an email marketing tool at 1/10th of the price ActiveCampaign is likely your best bet.
Here’s a quick overview of the ActiveCampaigns plan based on the number of subscribers you have:
This platform also offers enterprise-level plans or you can also get a custom-made plan too. Well, if you are still not convinced, take advantage of their 14-day free trial and save a lot more!
If you aren’t sure about ActiveCampaign as your option, check out our ActiveCampaign alternatives page to get more information.
Best for nonprofits and small agencies
If you scour the internet market, most of the beginner email marketing tools are over-simplified and lack features. However, that’s not the case with Moosend. It is a much easier-to-use tool that offers all of the essential features like well-designed templates, visual campaign builder, along with some advanced features, like AI-powered cross-selling recommendations and weather-based email triggers to drive sales.
Moonsend features are best for small businesses and nonprofits as you can get access to all the features at an affordable $10/month.
Best for B2B Service Businesses & Large Agencies
Hubspotis probably one of the most popular marketing tools. For some, it’s the best option, hands down. This one-stop sales and marketing platform offers a range of features that includes CRM, email marketing, landing pages, automation, forms, and much more. With HubSpot, you can get back every single penny that you invest in marketing for it.
Hubspot is not for every business. With the HubSpot email tool you can send up to 2,000 emails per month, and if you upgrade it may start at $50/month.
This email marketing software is the new kid on the block that is quickly garnering a lot of attention. It is an easy-to-use email marketing platform that’s tailor-made to handle and improve your Ecommerce business.
And as the name already suggests, they are an omnichannel marketing software that is just not limited to sending emails and offer much more than that. From sending automated emails on the go to retargeting ads, their advanced features help you to meet your business goals! This platform is solely focused on ECommerce and has built an innovative tool that is designed by a team that is aware of all the hacks that work in ECommerce.
Now, let’s look at their annual plans based on how many contacts you have:
If you are still not convinced, learn more and sign up now at Omnisend.
If you are a content creator, blogger, or even an online course instructor, you have struck gold. Convertkit is a relatively simple email marketing service that is all you need to whip up a great personal brand! After all, the whole world is thriving on personal branding.
Just like the other software, ConvertKit pricing is also based on the number of customers /subscribers on your mailing list.
And once your contact list reaches the magic number of more than 5,000 subscribers, you can opt for Converkit’s free concierge migration service. With this service, you save a ton of money when you sign up for its annual plan.
If you’re still in two minds, sign up for ConvertKit’s free 14-day trial to test it out on your own.
BayEngage is another email marketing software that helps your ecommerce scale new business heights as the ecommerce landscape constantly evolves. Email marketing is not only known to deliver high ROI along with delivering powerful results. You don’t need any expertise to use this platform and you can create tons of beautiful trigger emails, newsletter and much more in no time.
If you have less than 250 subscribers, you can use this platform for free and send up to you can send almost 2,500 emails free every month. And, if your subscribers are over 250 subscribers, you just have to pay a negligible $10 per month. ( Pricing )
One of the most important business mantras is to look for progress over perfection. After all, time and tide wait for none, and it doesn’t make sense to waste an indefinite amount of time to find the perfect match.
So, even when capable email marketing software floods the market, you should only be focused on using and finding the one that suits your business the best. Besides, if you are here, you have consumed hours of research, that 99.99% of marketers haven’t done it yet. We hope that this roundup from TargetBay helps you to find the best possible marketing tool for your business.
So, just gear up and test the waters and put your business on the map!
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