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We analyzed over 6,200 emails from 462 popular consumer electronics e-commerce brands over three months and compared them with the previous quarter. This playbook highlights key trends in send times, frequency, subject lines, and CTAs to help you optimize your email campaigns.
This report is based on data collected from publicly available email campaigns sent by consumer electronics ecommerce brands between April and June 2025 to random subscribers across 15+ email inboxes. While we strive for accuracy in our analysis, individual results may vary based on specific audience demographics, market conditions, and other factors. The strategies outlined in this report should be tested and adapted to your unique business needs. TargetBay is not affiliated with any of the brands mentioned in this report unless explicitly stated. All trademarks and brand names are the property of their respective owners.
We analyzed 6,264 emails from 462 Consumer Electronics brands — 1,227 from Q1 2025 and 5,037 from Q2 2025, covering campaigns from over 460 unique brands. This report breaks down trends across send times, subject lines, preview text, deliverability, CTAs, email types, and more. By comparing Q2 with Q1, we highlight what’s working, what’s shifting, and how brands are adapting their email strategies in a highly competitive inbox environment. Whether you’re a brand owner or an email marketer, this data-driven analysis will help you make smarter, more effective decisions to grow engagement and drive better results from your email marketing.
| Metric Studied | Q1 (2025) | Q2 (2025) |
|---|---|---|
| Number of Emails Studied | 1227 | 5037 |
| Number of Brands Studied | 110 | 462 |
| Average Emails Sent / Week / brand | 0.86 | 0.84 |
| Email Inbox Rate (%) | 0.98% | 8.08% |
| Promotion Placement Rate (%) | 92.99% | 82.15% |
| SPAM Rate (%) | 6.03% | 9.77% |
| Popular Email Send Time Segment | 12pm - 3pm | 3pm - 6pm |
| Most Common Email Type | Discounts | Discounts |
| Most Common Email CTA | Shop now (206) | Shop now (769) |
In Q2, the majority of Consumer Electronics brands chose to send their emails during the afternoon to early evening hours.
⏰ 21.6% of all Q2 emails were sent between 3pm–6pm
⏰ 17% between 6pm–9pm
⏰ 15.6% between 12pm–3pm
These three-time blocks alone account for over 54% of all sends — signaling a clear industry-wide shift toward post-lunch and after-work inbox targeting.
Brand preferences reveal this pattern more clearly:
📱 P&Co (pand.co), Dash (bydash.com), and HP (us.shopping.hp.com) preferred the 3pm–6pm window.
📱 Rokform, Cinch Gaming, and StoneAgeGamer leaned into the 6pm–9pm window — likely targeting evening scroll-time.
📱 Dell (americas.comm.dell.com) and Panther Vision favored the 12pm–3pm slot, capturing lunchtime attention.
In Q1, emails were more evenly distributed across the day, with no dominant segment. The clear Q2 spike in post-lunch sends reflects strategic adaptation.
In Q2, Consumer Electronics brands sent an average of 0.84 emails per week per brand, holding steady compared to Q1’s 0.86/week. This consistency suggests brands are focusing more on timing and quality over increased volume.
📅 Preferred Send Days (Q2 2025):
These three days together account for over 66% of all emails sent in Q2 — showing a strategic lean toward midweek and weekend engagement.
✔️ Rokform, BloqUV, and ByDash preferred Saturdays, aiming to catch users during weekend browsing.
✔️ Lenovo and Advanced.gg leaned toward Fridays, possibly capitalizing on payday and pre-weekend purchases.
✔️ Inkbird and Parts Express were frequent Wednesday senders, likely optimizing for midweek decision-making momentum.
Average inbox rate
Promotions Placement Rate
Average Spam Rate
Email deliverability in Q2 showed signs of improvement compared to Q1 — but there’s still a long way to go.
📥 Inbox placement rose from 0.98% in Q1 to 8.08% in Q2
📥 Spam placement increased slightly from 6.03% to 9.77%
📥 Promotions tab placement dropped from 92.99% to 82.15%
| Consumer Electronics Email Deliverability Rate Comparison | |||
|---|---|---|---|
| Email Deliverability | Q1 (%) | Q2 (%) | % Change (Q2 vs Q1) |
| Inbox Rate | 0.98% | 8.08% | 2.17% |
| Promotions Rate | 92.99% | 82.15% | -10.84% |
| Spam Rate | 6.03% | 9.77% | 3.74% |
This shift suggests more brands are optimizing their deliverability, but many still land in promotions or spam.
📈 Top Brands with High Inbox Placement:
✔️ BloqUV (bloquv.com) – 139 inbox emails
✔️ ByDash (bydash.com) – 87 inbox emails
✔️ AirTurn, Arkitaip, and Lenovo also saw solid inbox rates
To improve inbox placement:
✔️ Use text-heavy, value-first emails (not just image banners)
✔️ Warm up your sending domain and maintain list hygiene
✔️ Personalize content and use consistent sending patterns
A steady climb in inbox rates is promising — but optimizing content and infrastructure is the next big leap.
Book a free consultation call.
Subject lines in Q2 reveal a notable strategic shift:
✔️ Personalization was the most common strategy in Q2, used in 23.6% of subject lines — up from 19.5% in Q1. Brands like ByDash and BloqUV frequently used “you,” “your,” or direct greetings to grab attention.
✔️ Discount-related keywords like “save,” “% off,” and “deal” appeared in 23.4% of Q2 emails, slightly down from 25.3% in Q1 — suggesting a move away from overused sales hooks.
✔️ Emojis remained consistent: 8.1% in Q2 vs 8.2% in Q1 — often used to visually stand out in crowded inboxes.
✔️ Product mentions (e.g., “laptop,” “headphones”) dropped from 4.2% to 2.1%, reflecting a growing focus on benefits or experiences over direct naming.
Q2 emphasized emotional connection and relevance over hard-selling — likely aiming to boost engagement in light of inbox competition.
| Brand | Best Consumer Electronics Email Subject Lines |
|---|---|
| OWC | ☔208 Spring clearance deals + 4 fresh Mac deals + 309 specials for you… |
| Rokform | ⚡In Case You Missed It: Black Friday 30% Off Is Live! |
| INKBIRD | 🌞 Weekend Specials: Unlock Your Exclusive Savings! |
| Belkin | $20 off | A 3-in-1 charger deal you’ll love ❤️ |
| Cygnett | School holidays are here! Up to 30% off tech essentials✈️ |
| Skinit | Flash Sale: Buy One, Get One Free Skin✨ | Shop Phone, Gaming, Tablet & Laptop Skins🎮 |
| Cygnett | EOFY deals: 25% off tech accessories you’ll use every day |
| GigaParts | 🌞Hot Tech Deals Are Here – Summer Sale Starts Now! |
| UGREEN US | May the 4th Be With Your Data😎 |
| Rokform | 🏍️🚴 Weekend Ride Ready? Don’t Forget Your Mounts! |
Out of all Q2 emails, 9.77% landed in spam. Analyzing their subject lines reveals common spam-triggering words rarely found in inbox/promotions, including:
✔️ “bc” (8x)
✔️ “heavy” / “duty” / “vehicle” – indicating overuse of physical-product or industrial terms
✔️ “college,” “ses,” “current” – likely flagged due to being vague or misleading
These keywords appeared 5–8 times in spam emails, but were largely absent in non-spam placements.
📌 Tip to Improve Deliverability: Avoid trigger-heavy language in subject lines. Instead, favor clear, concise, and contextual messaging. Pair this with consistent sender identity and clean mailing lists to boost inbox placement.
Book a free consultation call.
In Q2, brands in the Consumer Electronics space appeared to scale back the aggressiveness of their preview text strategies:
✔️ Offer mentions dropped from 26.8% in Q1 to 19.3% in Q2. This suggests brands like HP (us.shopping.hp.com) and Lenovo are relying less on preview-space discounts, possibly to avoid triggering spam filters.
✔️ Urgency cues such as “now” or “ends soon” remained steady — used in 13.5% of Q2 emails vs 14.1% in Q1.
✔️ Continuation strategies — where the preview repeats or completes the subject — decreased slightly from 4.9% to 3.5% in Q2.
✔️ Teaser-style previews (e.g., “you won’t believe…”) remained extremely rare: under 0.2% in both quarters, indicating a cautious approach.
Emoji use dropped marginally to 1%, reflecting that most brands still opt for cleaner, professional previews.
| Preview Text Strategy | Usage in Q2 2025 |
|---|---|
| Teaser | 0.16% |
| Adds Urgency | 13.53% |
| Offer Mentions | 19.27% |
| Subject Continuation | 3.51% |
| Uses Emoji | 1.01% |
The data shows a subtle shift toward cleaner, less salesy preview texts — likely aimed at improving email deliverability. Brands may be prioritizing inbox placement over aggressive marketing copy that risks promotion or spam tab placement.
Keep your preview text clear, benefit-driven, and non-spammy. Aim to complement the subject line without overselling. A well-balanced preview can reinforce relevance and boost open rates without hurting your deliverability score.
In Q2, the majority of emails fell into the “Other Engagement” category, making up 37.9% of all sends — up significantly from 26.6% in Q1. This shift suggests brands are moving beyond just selling, aiming instead to build ongoing relationships and retain attention.
Discount-focused emails dropped to 32.8% in Q2 (from 37.3% in Q1). Subject lines like “25% Off for First-Time Buyers” and “Don’t Miss This Deal” were still common, but slightly less dominant
Personalized emails (e.g., “Just for You”, “We Picked These for Your Setup”) also dipped from 35.5% in Q1 to 27.1% in Q2 — perhaps a result of brands dialing back on aggressive one-to-one targeting to avoid deliverability issues.
Promotional-only emails made up just 2.2% of sends in Q2 — still low, as brands seem to prefer combining promotion with either personalization or contextual value.
Discount
Promotional
Personalized
Others
This bucket includes relationship-building, seasonal messaging, educational content, and urgent reminders like:
“How to Extend Your Device’s Battery Life”
“Just In Time for Summer Adventures ☀️”
“Last Chance to Claim Your Free Upgrade”
Brands like Lenovo, BloqUV, and Dash are increasingly focused on non-transactional touchpoints — building brand trust, increasing retention, and improving inbox placement.
If you want better long-term engagement and deliverability, consider balancing discounts with value-driven engagement emails.
CTAs in Q2 emails were heavily skewed toward urgency-driven prompts, with 47.9% using words like “Shop Now,” “Hurry,” “Ends Today”. This marks an increase from 41.8% in Q1, signaling a clear push to create immediate action amidst rising competition.
Simple CTAs like “View Product”, “Learn More”, or “Explore Now” came in second, comprising 33.2% of Q2 CTAs (slightly down from 35.2% in Q1). These remain effective, particularly for brands like Lenovo and BloqUV, which frequently used them to nudge clicks without pressure.
Discount-oriented CTAs dropped from 10.3% in Q1 to 6.7% in Q2 — showing that brands are shifting away from price-heavy messaging, possibly to maintain premium perception or avoid promotions tab filtering.
Personalized CTAs (e.g., “View Your Picks,” “Claim Your Reward”) stayed rare: just 1.3% in Q2 vs 1.5% in Q1. These are likely underutilized due to the extra setup required but hold potential for better engagement.
Q2 leaned harder into urgency — a strategy to boost click-through rates without relying on heavy discounts. It also reflects smart deliverability thinking, as urgency terms are less likely than discounts to trigger spam filters.
Use urgency CTAs sparingly and pair them with contextual content. Balance is key to grabbing attention without compromising email placement or brand voice.
Book a free consultation call.
We analyzed over 5,000 Q2 emails from 462 brands in the Consumer Electronics space to uncover key marketing trends. Here’s what stood out, with direct comparisons to Q1:
Send Timing:
Q2 Trend: 54% of emails were sent between 12pm–9pm, with a clear spike in the 3pm–6pm window (21.6%).
Q1 Trend: Distribution was more even, with no dominant time block. Brands like HP, Dash, and Rokform are targeting after-work engagement hours.
Send Frequency & Days:
Q2 Trend: Average brand sent 0.84 emails/week, mainly on Saturdays (27.8%) and Wednesdays (23.2%).
Q1 Trend: Monday and Tuesday were dominant, suggesting a shift toward weekend and midweek engagement.
Inbox Placement:
Q2 Trend: Inbox rates improved to 8.1%, up from 0.98% in Q1. Promotions dropped from 93% to 82%.Brands like BloqUV and Lenovo led in inbox placement.
Email Types: “Other Engagement” emails (relationship, educational, seasonal) rose to 37.9% from 26.6% in Q1.
Subject Lines:
Q2: Personalization rose to 23.6%, while discount mentions slightly fell.
Q1: Discount-heavy subject lines (25.3%) were more dominant.
CTA Strategy: Urgency CTAs jumped to 47.9% (from 41.8% in Q1). Discount CTAs dropped.
➤ Aim for this slot to align with after-work browsing behavior.
➤ Schedule key campaigns (launches, promotions) around these days for higher visibility.
➤ Clean your list, use warmer content, and avoid spammy keywords to land where it counts.
➤ It’s a simple way to feel more relevant and improve open rates.
➤ Send more than just sales, deliver value to build loyalty.
➤ These perform well without relying on discounts.
➤ Keep it clean, benefit-driven, and aligned with the subject line for better deliverability.
Begin by analyzing your current email metrics against the benchmarks in this report. Identify gaps in your strategy and prioritize areas for improvement based on potential impact.
Create a structured testing plan to experiment with different send times, subject line formulas, and CTA strategies. Document results and iterate based on performance data.
Implement more granular audience segmentation based on purchase behavior, engagement level, and product preferences to deliver more relevant content to each subscriber.
With over 60% of consumer electronics marketing emails opened on mobile devices, ensure your templates are fully responsive and CTAs are easily “tappable” on smaller screens.
Thousands of templates in one place.
The Consumer Electronics industry is evolving fast — and so is the competition inside your customers’ inboxes. From improved inbox placement to smarter send times and more value-driven content, Q2 shows that brands are shifting from “just selling” to building stronger customer connections.
This quarter’s trends highlight the power of blending urgency with personalization, and balancing discounts with engagement-first content. As inbox real estate becomes harder to earn, thoughtful strategy matters more than ever. Brands like Dash, Lenovo, and BloqUV are proving that timing, tone, and trust are the new growth levers in email marketing.
We hope this report helps your team rethink and refine your email strategy for the next quarter. And if you’re looking to improve your deliverability, boost engagement, or simply stand out more, our email experts at TargetBay are here to help you implement what works and stay ahead of the curve.
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