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We analyzed 60+ email campaigns from popular Consumer Electronics and Gadgets brands over 3 months. This playbook highlights key trends in send times, frequency, subject lines, and CTAs to help you optimize your email campaigns.
Our comprehensive analysis covers leading brands in the eCommerce Consumer Electronics and Gadgets industry. We’ve tracked their email marketing strategies to identify trends and best practices. Here are the brands we analyzed.
Consistent Sending Patterns: Brands with a high inbox rate often have a well-established sending cadence and consistent patterns. This helps email servers recognize and trust their emails, reducing the chances of them landing in spam.
Emails with personalized subject lines and relevant preview texts are less likely to be flagged as spam, improving deliverability.
✅ A balanced text-to-image ratio is critical for improving deliverability. Overuse of images or large attachments may lead to emails being classified as spam.
Average inbox rate
Average Spam Rate
Total Emails Analyzed
Urgency-based language, critical for driving quick decision-making, was virtually non-existent. No brand used terms like “Ends,” “Flash,” “Final,” or “Last Chance.”
“Hurry” and “Limited” were used only once each across all emails. Urgency could have been an effective lever for promoting flash sales, product restocks, or clearance events, but it’s being overlooked.
Missed Opportunity: Brands are missing a key psychological trigger to boost conversions. Urgency is underutilized.
Discount-related messaging was present but minimal. “Off” (10 mentions), “%” (5), “Discount” (3), and “Save” (3) were used sparingly. And formats like “Price Drop,” “Flat,” “BOGO,” and “Bundle” weren’t used at all.
This light approach could reduce click-through appeal for cost-conscious buyers.
Missed Opportunity: Brands are using discounts modestly, but could test more varied formats to engage a broader audience.
None of the emails mentioned seasonal or event-based hooks like Valentine’s Day, New Year, or Spring. This lack of seasonal relevance means brands are missing natural calendar moments, especially important in consumer electronics, where gift-giving and seasonal upgrades are common.
Missed Opportunity: A major opportunity is being missed by not tying campaigns to relevant events or holidays.
There were zero mentions of “Exclusive,” “VIP,” “Pre-Order,” or “Buy Now Pay Later.” In a category where early access to new tech or flexible payment plans can be major decision drivers, the absence of these offers is surprising.
Missed opportunity: There’s untapped potential in offering exclusive perks or payment flexibility to improve acquisition and retention.
Less than 1% of emails mentioned “New” arrivals, while “Trending” and “Best Seller” were never used. For a tech-savvy audience interested in innovation and what’s new in the market, this lack of product-forward storytelling is a missed opportunity. Consumer Electronics brands could be doing more to highlight new launches, best-selling gadgets, or upgrades.
Missed opportunity: Brands are not leveraging product discovery, something that could drive curiosity and engagement.
No emails mentioned “Free Shipping” or “Buy Now Pay Later”, two convenience-led value propositions that can remove purchasing friction.
Especially for high-ticket items, payment flexibility and shipping transparency are essential, but electronics brands are not surfacing them in subject lines or preview text.
Missed opportunity: Brands are underplaying convenience, a critical component in reducing hesitation for expensive purchases.
Download Subject Line Inspirations from All Brands
The top words used in email preview texts reveal a clear strategy across brands:
🛍️ Preview texts such as “Dear [name], Welcome to Avnet” show a strong personalization approach, addressing the recipient by name to create a connection.
✨ Phrases like “TWO DAYS ONLY! Stock up now” and “HOT items in this month” build urgency, encouraging immediate action by creating FOMO (fear of missing out).
💡 Many preview texts highlight discounts and exclusive offers, e.g., “Enjoy 15% off your next purchase”, to drive interest.
The consumer electronics and gadgets industry heavily focuses on thematic and seasonal emails relating to product launches or holiday-specific campaigns. Relationship-building strategies are also prominent, aiming to engage customers and foster long-term connections.
Other category emails (74.07%): This category includes product launches, seasonal promotions, and thematic emails. It’s the most common category, indicating that many brands in the electronics industry focus on introducing new products or creating special email campaigns around events or themes.
Relationship building emails (14.81%): A significant portion of the emails focuses on nurturing customer relationships. These emails often include personalized greetings, thank-you messages, and engagement-focused content.
Promotional emails (7.41%): These emails often highlight discounts, offers, and deals, aiming to drive immediate sales.
Educational Content (3.70%): A smaller portion of the emails focuses on providing value through guides, tips, and how-to content.
Promotional
Relationship Building
Educational
Other
The electronics industry heavily uses action-oriented CTAs, with a focus on shopping and purchasing. This is particularly reflected in phrases like “Shop Now” and “Buy Now,” which aim to drive immediate action from recipients.
“Learn More” is also common, indicating a strategy of engagement and information sharing, where brands invite recipients to explore further without immediate pressure to buy.
The use of product-specific CTAs (e.g., “Shop Earbuds”) suggests a targeted approach, where brands encourage customers to explore specific product categories.
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Based on the available emails, here are the trends observed across the Electronics industry, email campaigns
Begin by evaluating your current email metrics, such as open rates, click-through rates (CTR), and conversion rates, against industry benchmarks. This will help identify which areas of your strategy are underperforming. Focus on subject lines, send times, and CTA performance to identify opportunities for improvement.
Enhance your audience segmentation by incorporating more granular customer data, such as purchase history, product preferences, and engagement level. This allows you to tailor content more effectively, ensuring subscribers receive offers and recommendations that are relevant to their individual interests.
Ensure that your email templates are mobile-responsive, as a large portion of your audience may be reading emails on their smartphones. Make sure that CTAs are tappable and that the overall layout is optimized for smaller screens. Testing your emails across different devices ensures a smooth user experience.
Find a good balance between promotional emails and educational or relationship-building content. While discounts and offers are important, integrating value-driven content (e.g., tips, product guides) can help retain customers and avoid email fatigue. Aim for a balance, such as 60% promotional and 40% educational/relationship-building.
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In Q1 of 2025, the consumer electronics & gadgets industry leveraged promotional emails and product-focused campaigns as the cornerstone of their email marketing strategy. Brands primarily used urgency-driven subject lines, action-oriented CTAs, and personalization to drive engagement and conversions. Additionally, seasonal campaigns and new product launches played a significant role in engaging consumers. Moving forward, email marketing in this space is likely to become more targeted and data-driven, with an increased focus on segmentation and mobile optimization. As customer expectations rise, brands will need to balance sales-driven content with value-added communications to foster long-term loyalty.
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