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Electronics Brands Marketing Emails

QUARTERLY INDUSTRY BENCHMARK

Electronics Email Marketing Report
Q1 2025 (Jan-March)

The Data-Backed Strategies Behind Top Brands

We analyzed 60+ email campaigns from popular Consumer Electronics and Gadgets brands over 3 months. This playbook highlights key trends in send times, frequency, subject lines, and CTAs to help you optimize your email campaigns.

Disclaimer

This report is based on data collected from publicly available email campaigns sent by Consumer Electronics and Gadgets brands between January and March 2025 to subscribers. While we strive for accuracy in our analysis, individual results may vary based on specific audience demographics, market conditions, and other factors. The strategies outlined in this report should be tested and adapted to your unique business needs. TargetBay is not affiliated with any of the brands mentioned in this report unless explicitly stated. All trademarks and brand names are the property of their respective owners

The Brands We Analyzed

Our comprehensive analysis covers leading brands in the eCommerce Consumer Electronics and Gadgets industry. We’ve tracked their email marketing strategies to identify trends and best practices. Here are the brands we analyzed.

Brand

Emails Sent

Emails in Inbox

Emails in SPAM

Avnet

Brother

Element 14

Hartlauer

Jabra

Newark Electronics

legrand

Key Data Insights from Electronics Email Campaigns

🔍 Strategies Behind Email Send Times

Peak Hours (3 PM - 7 PM): Brands are likely aiming for when people are more relaxed and available to engage with content.
Off-Peak Hours (9 AM - 12 PM): Fewer emails are sent during these hours, suggesting a less common strategy for this time window in the electronics industry.
Targeting Working Professionals: Many brands seem to focus on late afternoon and evening send times, which aligns with a strategy to reach busy professionals who may check emails post-work hours.
Morning Send Times: Some brands like Brother are opting for morning emails, targeting those who check their emails first thing in the morning or those with an earlier work schedule.
Avnet tends to send emails later in the evening (6 PM, 7 PM), possibly targeting consumers who might be researching products or making purchases after work hours.

Strategies Behind Email Frequencies

Brands like Avnet and Element 14 tend to send emails more frequently.
Mondays and Wednesdays are the most common days for brands to send emails, suggesting that these days are preferred for reaching customers when they are fresh at the start of the week or have mid-week downtime to review emails.
Higher Frequency, Mid-week Focus: Brands appear to prefer Tuesdays to Thursdays, possibly to avoid inbox overload on Mondays and capitalize on mid-week engagement.
Fewer Emails, Premium Focus: Brands with fewer emails likely aim to build brand exclusivity and avoid bombarding their audience, focusing on quality content instead.

Consistent Sending Patterns: Brands with a high inbox rate often have a well-established sending cadence and consistent patterns. This helps email servers recognize and trust their emails, reducing the chances of them landing in spam.

Emails with personalized subject lines and relevant preview texts are less likely to be flagged as spam, improving deliverability.

✅ A balanced text-to-image ratio is critical for improving deliverability. Overuse of images or large attachments may lead to emails being classified as spam.

85.71%

Average inbox rate

14.29%

Average Spam Rate

27

Total Emails Analyzed

What Makes People Click and Open Your Email?

Subject lines like "HOT items in March" or "Last Chance!" create a sense of urgency, pushing recipients to open the email before an offer expires.
Phrases like "Do More, More Quickly" and "VIP Exclusive - Get It First" encourage immediate action, capitalizing on the FOMO effect.
Many brands focus on "Discounts" or "Special Offers", such as "15% OFF your next order", which directly conveys value.
Clear, action-oriented subject lines like "Shop Now" or "Claim Your Offer" appeal to readers by suggesting immediate rewards for opening the email.
Words like "your," "to," "the," and brand names like "Avnet" appear frequently, likely indicating a focus on personal engagement and brand identity in subject lines.

Email Subject Lines That Stood Out

Avnet

Brother

Jabra

Get Inspired

Download Subject Line Inspirations from All Brands

The top words used in email preview texts reveal a clear strategy across brands:

🛍️ Preview texts such as “Dear [name], Welcome to Avnet” show a strong personalization approach, addressing the recipient by name to create a connection.

✨ Phrases like “TWO DAYS ONLY! Stock up now” and “HOT items in this month” build urgency, encouraging immediate action by creating FOMO (fear of missing out).

💡 Many preview texts highlight discounts and exclusive offers, e.g., “Enjoy 15% off your next purchase”, to drive interest.

Email Preview Text Inspirations

Avnet

Brother

Element 14

The electronics industry heavily focuses on thematic and seasonal emails relating to product launches or holiday-specific campaigns. Relationship-building strategies are also prominent, aiming to engage customers and foster long-term connections.

Other category emails (74.07%): This category includes product launches, seasonal promotions, and thematic emails. It’s the most common category, indicating that many brands in the electronics industry focus on introducing new products or creating special email campaigns around events or themes.

Relationship building emails (14.81%): A significant portion of the emails focuses on nurturing customer relationships. These emails often include personalized greetings, thank-you messages, and engagement-focused content.

Promotional emails (7.41%): These emails often highlight discounts, offers, and deals, aiming to drive immediate sales.

Educational Content (3.70%): A smaller portion of the emails focuses on providing value through guides, tips, and how-to content.

7.41%

Promotional

14.81%

Relationship Building

3.70%

Educational

74.07%

Other

The electronics industry heavily uses action-oriented CTAs, with a focus on shopping and purchasing. This is particularly reflected in phrases like “Shop Now” and “Buy Now,” which aim to drive immediate action from recipients.

“Learn More” is also common, indicating a strategy of engagement and information sharing, where brands invite recipients to explore further without immediate pressure to buy.

The use of product-specific CTAs (e.g., “Shop Earbuds”) suggests a targeted approach, where brands encourage customers to explore specific product categories.

Most Used CTAs by Each Brand

Avnet

Brother

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Electronics Industry Email Trends: What Top Brands Have in Common

Based on the available emails, here are the trends observed across the Electronics industry, email campaigns

Phrases like "Hurry!" or "Last Chance" are frequently used in subject lines and preview texts, emphasizing urgency and encouraging recipients to take quick action.
Many emails feature specific products or product categories (e.g., "Shop Earbuds" or "New Products Special Offers"), indicating a strategy of targeted product promotion.
Many emails are sent during afternoon and evening hours, with a significant volume sent between 3 PM - 7 PM, which might be targeting consumers when they are most likely to be available to read emails.

Preview texts tend to reinforce the message in the subject line, offering additional details or emphasizing the limited-time offers and discounts, aligning with the subject's urgency.
A noticeable pattern is that brands often send follow-up emails with reminders about offers, showcasing a strategy of keeping customers engaged through a series of reminders.
A smaller but significant number of emails are focused on engagement and relationship-building, such as "Thank You" emails, welcome emails, and personalized messages aimed at retaining customers.

Lessons from the Best: Key Takeaways for Email Marketers

Based on our analysis of the electronics industry’s email marketing, we’ve identified several key strategies aimed at results across brands of all sizes.

1. Afternoon and evening send times

2. Urgency and Scarcity Work

3. Clear and Direct CTAs

4. Seasonal and Product-Specific Campaigns

5. Frequency and Consistency Matter

Implementing These Insights in Your Email Strategy

Turning these insights into actionable strategies requires a systematic approach. Here’s how to implement these findings in your electronics brand’s email marketing program:

Recommended Strategies

1. Audit Your Current Email Performance

Begin by evaluating your current email metrics, such as open rates, click-through rates (CTR), and conversion rates, against industry benchmarks. This will help identify which areas of your strategy are underperforming. Focus on subject lines, send times, and CTA performance to identify opportunities for improvement.

2. Refine Your Segmentation

Enhance your audience segmentation by incorporating more granular customer data, such as purchase history, product preferences, and engagement level. This allows you to tailor content more effectively, ensuring subscribers receive offers and recommendations that are relevant to their individual interests.

3. Optimize for Mobile

Ensure that your email templates are mobile-responsive, as a large portion of your audience may be reading emails on their smartphones. Make sure that CTAs are tappable and that the overall layout is optimized for smaller screens. Testing your emails across different devices ensures a smooth user experience.

4. Balance Promotional and Value-Adding Content

Find a good balance between promotional emails and educational or relationship-building content. While discounts and offers are important, integrating value-driven content (e.g., tips, product guides) can help retain customers and avoid email fatigue. Aim for a balance, such as 60% promotional and 40% educational/relationship-building.

Ready to implement these strategies in real time?

Electronics Email Templates That Stood Out

Q1: Email Template Snapshots

Check Out More Email Templates from the Electronics Industry!

Complete repository of email templates.

Final Thoughts

In Q1 of 2025, the electronics industry leveraged promotional emails and product-focused campaigns as the cornerstone of their email marketing strategy. Brands primarily used urgency-driven subject lines, action-oriented CTAs, and personalization to drive engagement and conversions. Additionally, seasonal campaigns and new product launches played a significant role in engaging consumers. Moving forward, email marketing in this space is likely to become more targeted and data-driven, with an increased focus on segmentation and mobile optimization. As customer expectations rise, brands will need to balance sales-driven content with value-added communications to foster long-term loyalty.

Electronics Brands Marketing Emails

QUARTERLY INDUSTRY BENCHMARK

Electronics Email Marketing ReportQ1 2025 (Jan-March)

The Data-Backed Strategies Behind Top Brands

Table of Contents

Disclaimer

The Brands We Analyzed

Brand

Emails Sent

Emails in Inbox

Emails in SPAM

Key Data Insights from Electronics Email Campaigns

1. Email Send Time & Days

🔍 Strategies Behind Email Send Times

2. Email Frequency & Cadence

Strategies Behind Email Frequencies

3. Email Placement: Inbox vs. Spam

85.71%

14.29%

27

4. Subject Line Trends & Strategies

What Makes People Click and Open Your Email?

Email Subject Lines That Stood Out

Avnet

Brother

Jabra

Get Inspired

5. Preview Text: The Secret Ingredient

Email Preview Text Inspirations

Avnet

Brother

Element 14

6. Email Types: What Works Best?

7.41%

14.81%

3.70%

74.07%

7. CTA Strategies: What Drives Conversions?

Most Used CTAs by Each Brand

Avnet

Brother

Improve Your Email Inbox Placement Rate Today!

Electronics Industry Email Trends: What Top Brands Have in Common

Lessons from the Best: Key Takeaways for Email Marketers

1. Afternoon and evening send times

With peaks between 3 PM - 7 PM. Email marketers should test different send times specific to their audience's habits to find the optimal timing that drives the most engagement.

2. Urgency and Scarcity Work

Subject lines and preview texts with urgency cues, like "Hurry!", "Last Chance", and "Limited Time Only", are frequently used to prompt immediate action. Marketers can increase engagement by using these tactics strategically.

3. Clear and Direct CTAs

Action-oriented CTAs, such as "Shop Now" and "Learn More", are prevalent across campaigns. It is crucial for guiding recipients toward the desired action.

4. Seasonal and Product-Specific Campaigns

A significant portion of emails focuses on seasonal promotions and new product launches, suggesting that leveraging these events drives a lot of email traffic.

5. Frequency and Consistency Matter

Many brands maintain a consistent email cadence on Tuesdays and Wednesdays. It helps maintain high engagement over time.

Implementing These Insights in Your Email Strategy

Recommended Strategies

1. Audit Your Current Email Performance

2. Refine Your Segmentation

3. Optimize for Mobile

4. Balance Promotional and Value-Adding Content

Ready to implement these strategies in real time?

Electronics Email Templates That Stood Out

Q1: Email Template Snapshots

Check Out More Email Templates from the Electronics Industry!

Final Thoughts

Electronics Email Marketing Report
Q1 2025 (Jan-March)