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05.Feb.2020 Archana Gunasekaran - Email Campaign, Valentine's day
The average American spends approximately $160 on a Valentine’s Day present. What’s the big deal, you ask? Well, That small amount led to a mind-boggling $20.7 billion projected Valentine’s Day spending for 2019. And this number grows steadily year on year. (Source) Now that the stakes are clear,
16.Aug.2017 Krithika Siddharth - Abandoned cart email, Email Personalization
A Baymard study states that shopping cart abandonment rate is currently at 69.23%. This simply means that 70% to 80% of your customers are leaving behind products in their carts. This alarming statistic tells us that plenty of online store owners fail to take advantage of the sophisticated tools that
14.Nov.2016 Krithika Siddharth - Black Friday Email Campaign, Cyber Monday Email Campaign
The busiest time of the year for eCommerce is just around the corner. Looking at data from the 2015 holiday season, branded websites have recorded 2.4 times higher sales than Amazon. If you are only selling on marketplaces then you should consider moving to your own branded domains. Also, according to
Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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