Our Blogs

26.Aug.2020 Anto Michael Navin - eCommerce

Importance of Product Reviews in the Ecommerce Industry

In today’s internet era, two things spread like wildfire, namely news, reviews, and ratings. Yes, we live in the knowledge era where opinions and experiences are shared online and single bad customer experience can sometimes ruin an entire brand. Studies have shown that more than 80% of a consumer’s

12.Aug.2020 Jimmy Rodriguez - eCommerce

Understanding How Website Performance Affects Conversions

10.Jul.2020 Mollie Woolnough-Rai - eCommerce

Could Your Current Customers be Your Most Cost-effective Acquisition Channel?

We’re always chasing the next shiny new customer, the next 1,000 social media followers, the next 100 subscriptions – but should we just be focussed on bringing new customers through the digital doors?  It turns out that acquiring a new customer can cost five times more than retaining an existing

22.May.2020 Narendar Rajagopalan - eCommerce

How Do Customer Reviews Impact Ecommerce Sales?

Reviews and ratings for Ecommerce have grown into prominence in recent years. With brands vying to win customers over with aggressive marketing, online reviews have become an important consideration for consumers. Over 88% of Ecommerce shoppers buy only after reading reviews of products. Product ratings

04.Oct.2019 Narendar Rajagopalan - eCommerce

5 Ecommerce Strategies To Boost Your Store’s Customer Engagement

Jeff Bezos – the Amazon founder once said in an interview that the secret sauce to Amazon’s success is customer obsession and not competitor obsession. Turns out the best eCommerce strategy would be to focus on customers rather than your competitors. Isn’t that a hard-hitting fact? Most businesses

20.Sep.2019 Kirthika Vijayakumar - eCommerce

Negative user reviews? It’s time to eat those frogs

Negative reviews can scare the living daylights out of several store owners. Oftentimes, businesses feel threatened by unfavorable reviews for a combination of reasons including inability to fully comprehend the problem and wrongly dismissing certain shoppers as being high-maintenance. This article sets

06.Sep.2019 Kirthika Vijayakumar - eCommerce

User Generated Content: The Gift That Keeps On Giving

Typically, customer reviews or user-generated content are unpaid testimonials voluntarily submitted by customers. An online customer review, being the firsthand account of the user’s personal experience, is considered an authentic recommendation. A local consumer review survey conducted by BrightLocal

24.Apr.2019 Narendar Rajagopalan - eCommerce

How behavioral pop-ups can amplify your store’s conversions?

Getting to know behavioral pop-ups You’ve just landed on an eCommerce store. You browse around the store aimlessly, just like one would be while window shopping in a mall. If you are like most online shoppers, seven out of ten times, you will not be driven by a high intent to buy something. Episerver’s

12.Feb.2019 Pon Pandian Paulswamy - eCommerce

Proven Growth Marketing Tactics Using Coupons

“We like getting gifts, we like being close to people who have given us a gift and might do it again.” says Seth Godin, the American entrepreneur, and marketing visionary in his blog. Almost everyone loves receiving gifts. We all know that gifts are a great way to demonstrate that you care about

03.Aug.2018 Sharon Paul - eCommerce

How Product Recommendation Engines Can Boost Your eCommerce Revenue?

In today’s digital landscape, user experience remains the key to increased customer engagement and a major influence in their buying decision. It’s crucial for US retailers to keep evolving and stay updated with the latest technological strategies that help in boosting their conversions and brand