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Ajitha Victor - Holiday Email Templates, New Year Email
We are, finally, done with 2020! Well, almost done. There’s a whole new year ahead of us. The opportunities are endless for Ecommerce businesses. The coming year is giving hopes and dreams for everyone and it is important to start the year off strong with the best New Year email 2021!
So are you looking for interesting ways to wish your customers with the best New Year emails? Do you want your email templates to set the mood for the entire year? You are at the right place!
Sending your clients or customers New Year greeting emails is more than just a norm, it increases brand awareness and lets them know that you care. It is also the perfect opportunity for you to thank them.
Besides, it is not only crucial to send in a good New Year greetings email but also be prepared to send holiday emails too. Let me tell you why it is important. Not every culture celebrates the New Year on January 1st. It is estimated that there are over 2.8. Million Chinese immigrants in the U.S. and the Chinese New Year is on February 12th. If you remember that simple aspect of a client, your company will stand out from the rest of the other brands.
Now, scroll on to see some of the best ways to send in the best New Year email 2021!
Use your customer’s name when you send your New Year greeting email. Yes, it is as simple as that! All you gotta do is add their name. The customers should not feel that they are one among the crowd, rather, they are special.
You can also pull some statistics and show them their journey with your brand. You can send them a visual timeline that will strengthen your relationship with them. Although this needs an extensive insight into their customer data, this makes your New Year email highly personalized and they are the most engaging too.
Here is an example of how Uber has used this method in the year 2017 and Spotify does a wrap up every year. This not only makes the customer happy but they might also share their customer journey on Social Media. This adds great value to your brand awareness!
Ask them how they are doing. 2020 has been a tough year for all of us. So create a conversation with your customers through your New Year greeting email. You don’t always have to promote your product. New Year’s is the best time to promote your brand’s image and build a trustworthy relationship with your customers.
Give them helpful tips on how to move on from 2020 and plan for 2021 financially or emotionally. Go a step further and give them a free printable year planner along with your New Year greeting email. Little steps like this will take you far! Here’s an example template of Pursumo:
A simple thank you email with a happy New Year message is enough to tug at your customer’s heartstrings. It will cost you nothing but you will be remembered by your loyal customers! And that’s what you need! You want to be remembered by people for the coming year. They should think of your brand when they want to buy something.
Make it personal. The more personal it is, the better the customers will feel acknowledged. It can even be a heartfelt thank you and a happy New Year email from your company’s CEO. You can also add an offer code along with this thank you email and allow them to give it to their friends and family. This way you get to generate leads too!
Here’s an example of such a template by J. Crew:
We know we said it is okay to not focus on promoting your products around this time of the year, but it is totally fine to do it. You just need to do it right! The focus should again be on the customers! Give them exciting offers or deals. Make use of FOMO! This strategy will never disappoint you. New Year is the time for launching new products, revamping your marketing strategy, and making your customers happy. So send in those promotional emails with a personalized CTA for the best New Year email 2021!
Personalized CTA buttons work better as it uses the content that the customers are interested in. This will help you a lot in your conversion rates. Do you feel lost when it comes to CTA? Don’t worry! There are plenty of smart CTA tools available in the market!
It’s going to be 2021 soon and we still have to deal with the pandemic. People can’t go out to party this New Year’s when the clock strikes 12. This is where you can make use of a virtual party to invite your customers. You can plan and host a fun virtual event for your customers. This will increase brand awareness and your customers will come to associate your brand with fun. This strategy was used by the R & B singer Rihanna to launch her Fenty Skin back in August 2020.
Need some more ideas for an exciting invite? Check out some of our fun invitation type New Year email templates at TargetBay.
If hosting a virtual party seems like a lot of work, invite them for an in-store sale! And don’t forget to add the safety precautions that you have taken to maintain social distancing along with your invite.
Now, this is a great way to let your customers know the milestones you have met in the past year and how you have overcome difficulties on a positive note. There are many ways you can go about this! You can give proper stats of your company’s growing employees or franchises or even anecdotes from your employees’ life or even the awards or recognitions the company has received the previous year.
Here’s a thoughtful New Year email template by The New York Times as an example:
It is totally fine to just send your customers a simple happy holiday email. Why, you ask? As I already mentioned, not all your customers will celebrate New Year’s on the 1st of January. Being inclusive of every culture can add a positive image to your brand. So, you can choose to let go of the traditional way to send in a happy new year email.
Here’s an example of an inclusive happy holidays email template by Levelup:
Although there are many more ways to send the perfect New Year and holiday email, don’t get overwhelmed and forget the objective. New Year’s is a great day to thank your loyal customers. Stay true to your brand image and think of ways to sound sincere and heartfelt. Know your customers, think of what they are looking for and give them that.
Besides being sincere, it is also crucial that you use A/B testing to check how the different variations of emails are performing. For example, the A/B testing done by BayEngage will make your New Year email campaign stand out from the rest of the brands that ignore A/B testing. It sends different variations of your email and the best performing one will be used for the rest of your list. After all, it is important to collect data and learn from your mistakes and make the best out of the tech we have when it comes to marketing!
That’s all, folks! We hope you have a wonderful year ahead!
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Senior Ecommerce Strategist9 Years of Experience Working with Multiple Brands
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