We are, finally, done with 2025! Well, almost done. There’s a whole new year ahead of us. The opportunities are endless for eCommerce businesses. The coming year gives hope and dreams for everyone and it is important to start the year off strong with the best New Year email templates 2026!
So are you looking for interesting ways to wish your customers the best New Year emails? Do you want your email templates to set the mood for the entire year? You are at the right place!
Besides, it is not only crucial to send in a good New Year greetings email but also to be prepared to send holiday emails too. Let me tell you why it is important. Not every culture celebrates the New Year on January 1st. It is estimated that there are over 2.8. Million of Chinese immigrants in the U.S., and the Chinese New Year is on February 12th. If you remember that simple aspect of a client, your company will stand out from the rest of the other brands.
Best ways to send the best New Year email 2026!
1. Send Personalized Emails
Simply using a customer’s name in your New Year’s greeting can transform a generic message into a personal one. This direct approach, often found in the best New Year email templates, makes customers feel special and significantly increases engagement, leading to higher conversion rates.
For maximum impact, leverage customer data to create a highly personalized experience. Following the lead of brands like Spotify with their annual wrap-ups, this strategy not only delights customers but also turns them into brand advocates who willingly share their journey on social media, boosting your brand awareness organically.
2. Show Them You Care
Ask them how they are doing. 2024 and 2025 may have been challenging. So, create a conversation with your customers through your New Year greeting email. You don’t always have to promote your product. New Year’s is the best time to promote your brand’s image and build a trustworthy relationship with your customers.
Give them helpful tips on how to move on from 2025 and plan for 2026 financially or emotionally. Go a step further and give them a free printable year planner along with your New Year greeting email. Little steps like this will take you far! Here’s an example template of Pursumo:
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3. Thank Your Customers
A simple thank you email with a happy New Year message is enough to tug at your customer’s heartstrings. It will cost you nothing but you will be remembered by your loyal customers! And that’s what you need! You want to be remembered by people for the coming year. They should think of your brand when they want to buy something.
Make it personal. The more personal it is, the better the customers will feel acknowledged. It can even be a heartfelt thank you and a happy New Year email from your company’s CEO. You can also add an offer code along with this thank you email and allow them to give it to their friends and family. This way, you get to generate leads too!
Here’s an example of such a template by J. Crew:
4. Promotional Email Templates with CTA
We know we said it is okay to not focus on promoting your products around this time of the year, but it is totally fine to do it. You just need to do it right! The focus should again be on the customers! Give them exciting offers or deals. Make use of FOMO! This strategy will never disappoint you. New Year is the time to launch new products, revamp your marketing strategy, and make your customers happy. So send in those promotional emails with a personalized CTA for the best New Year email 2026!
Personalized CTA buttons work better as it uses the content that the customers are interested in. This will help you a lot in your conversion rates. Do you feel lost when it comes to CTA? Don’t worry! There are plenty of smart CTA tools available in the market!
5. Invite Them To a Virtual Party/ a Sale
It’s going to be 2026 soon, and we still have to deal with the pandemic. People still fear going to parties with a large crowd. This is where you can make use of a virtual party to invite your customers. You can plan and host a fun virtual event for your customers. This will increase brand awareness, and your customers will come to associate your brand with fun. This strategy was used by the R & B singer Rihanna to launch her Fenty Skin back in August 2020.
Need some more ideas for an exciting invite? Check out some of our fun invitation-type Best New Year email templates at TargetBay.
If hosting a virtual party seems like a lot of work, invite them for an in-store sale! Don’t forget to add the safety precautions that you have taken to maintain social distancing, along with your invite.Â
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6. Send in A Year Review of your Company
Now, this is a great way to let your customers know the milestones you have met in the past year and how you have overcome difficulties on a positive note. There are many ways you can go about this! You can give proper stats of your company’s growing employees or franchises or even anecdotes from your employees’ lives, or even the awards or recognitions the company has received the previous year.Â
Here’s a thoughtful best New Year email template by The New York Times as an example:
7. Be inclusive
It is totally fine to just send your customers a simple happy holiday email. Why, you ask? As I already mentioned, not all your customers will celebrate New Year’s on the 1st of January. Being inclusive of every culture can add a positive image to your brand. So, you can choose to let go of the traditional way to send in a happy new year email.
Here’s an example of an inclusive Happy Holidays email template by Levelup:
Wrap up
Although there are many more ways to send the perfect New Year and holiday email, don’t get overwhelmed and forget the objective. New Year’s is a great day to thank your loyal customers. Stay true to your brand image and think of ways to sound sincere. Know your customers, think of what they are looking for and give them that.Â
Besides being sincere, it is also crucial that you use A/B testing to check how the different variations of emails are performing. For example, the A/B testing done by BayEngage will make your New Year email campaign stand out from the rest of the brands that ignore A/B testing. It sends different variations of your email including email templates and the best-performing one will be used for the rest of your list. After all, it is important to collect data and learn from your mistakes, and make the best out of the tech we have when it comes to marketing!
That’s all, folks! We hope you have a wonderful year ahead!
FAQs
What are the key elements of a good New Year email?
A strong New Year email should have a clear goal (e.g., gratitude, promotion), a responsive design that works on all devices, a compelling offer, a prominent call-to-action (CTA), and personalised content
What makes a good subject line for a New Year email?
Effective new year email subject lines are often short, personal, and create a sense of excitement or urgency. Using the recipient’s name, highlighting an exclusive offer, or wishing them well can boost open rates.
Where can I find good new year email examples?
TargetBay provides real-world examples and email templates from various industries. They can serve as excellent inspiration for your own campaigns.
What are the tips for selecting the Best New Year Email Templates?
Choose a mobile-friendly template that aligns with your campaign goal (like a sale or thank-you) and allows for easy personalization, like adding the customer’s name. Ensure the design is clean, reflects your brand, and has a clear call-to-action button.
