1. Fashion Nova
Fashion Nova is a young and fashionable online clothing store that has gained much popularity recently, especially on Instagram. Though they are trendy because of their extreme influencer marketing efforts, their cart recovery email strategy definitely holds its own. Take a look:
With a simple subject line of “ Order Status: Incomplete,” The email landed in my inbox mere minutes after abandoning the cart. Fashion Nova’s abandoned cart email keeps it straight to the point and offers a discount code to seal the deal. What we love:
- The Clean email layout
- Showcasing their inventory to land more conversions
- Provision of discount code
- Links to support team
- A satisfactory returns and shipping policy
- Promotion of their mobile app
Rebecca Minkoff
Rebecca Minkoff is a global fashion brand headquartered in the US. This fashion-forward clothing store is built on the Shopify platform and is considered one of the best online fashion stores. What makes them so special? Sure, they carry an exciting range of clothing, they have an immaculate and interesting website, and… they have done a good job on their Shopify abandoned cart emails as well. See for yourself:
- The minimalist layout of the email ( even cleaner than Fashion Nova’s)
- The friendly and easy-going content tone, including the subject line ( Heyyy, You forgot Something!)
- A reminder of the abandoned product
- An offer of support
We are little giants
“We are little giants” is a kid’s clothing store that has made its home on the Woocommerce platform. Having an inventory of quirky and fun clothing for tiny tots, “We are little giants” has a fun, clean Woocommerce abandoned cart email.
- The subject line and body content of the abandoned cart email are fun and lighthearted
- They’ve included the images of the abandoned product
- A nice clear CTA leading back to the cart is present
- The total cost of the product is mentioned on the body content
Sigma Beauty
Sigma Beauty is well-known throughout the world for its cosmetics and makeup brushes. This beauty store is present on the Magento platform, and its cart recovery strategy is as glittery as its products. Just look at their Magento abandoned cart email.
- The color aesthetic of the email matches their brand persona
- The minimalist content, letting the images do the talking
- The option to explore different products straight from the email
The Natori Company
The Natori Company is a women’s fashion designer and manufacturer based out of New York City. A Bigcommerce online store, the central theme that Natori revolves around – for its products and marketing – is minimalism. We received the Bigcommerce abandoned cart email after a decent interval of an hour after the cart abandonment. The white, minimalist theme is a whiff of fresh air:
- The contrast between the image, text, and whitespace
- A nice discount code
- A reminder image of the abandoned product
- Option to explore their collection straight from the email
- Text that creates a sense of urgency ( Your 10% off expires soon), reducing the sale turnover time
- They also had a unique subject line for the lot – “We like your taste – take 10% off”
Clarks
The next brand in line is one of the top names in the footwear industry – Clarks. Another store making its home on the Bigcommerce platform, Clarks perhaps has the shortest, no-nonsense cart recovery email of them all. See for yourself:
- The image of the abandoned product
- The no-frills text creates a sense of urgency ( Hurry back before they’re gone”)
- A clear-cut CTA
Key Takeaways
Summing up what we’ve learned from the aforementioned email templates:- Always, always include an image of the abandoned product. It’s great to trigger the customer’s memory and remind them of the need for the product
- Content is king. Focus on creating good content that is in line with your brand image. Keep the text simple and clear – avoid large blocks of text
- Do not miss out on CTAs. Have a clear CTA to help the customer get back to their cart and reach support. Ensure that every link in the email is functioning ( even the unsubscribe link!)
- Have a great return and shipping policy. Display that on your abandoned cart emails. This acts as a reassurance to all those unsure shoppers
- Incentivize wisely. If all is lost, do not shy away from offering discounts to land a sale. But use this technique wisely. Draw a line as to whom to incentivize and when.
- Subject lines matter. Sure, run-off-the-mill subject lines work. But put in the extra effort and make your email really stand out and shine.
- Make your email template responsive. It should display correctly on any device. Not optimizing your templates is a major faux pas in this digital world.
- Leverage the power of social proof, add genuine user reviews to land sales
