Abandoned cart emails help brands re-engage customers who have not completed the purchase. Rather than using them to simply remind users about products in their carts, TargetBay leverages several features to drive conversions.

Clever marketing automation for Magento Ecommerce stores

Product Recommendations

Product Recommendations

Inspire users to complete purchases by showcasing relevant products from your store. Such personalized recommendation in an abandoned cart email could increase the average order value by helping customers discover products they might have not noticed. Some retailers even experienced a 175% increase in email click-through-rate and 30% in their conversion rate by incorporating dynamic product recommendations into their cart abandonment emails. Recommendations can be a motivator for the customer to click through. In some cases, product recommendations are an even bigger motivator than the abandoned items.


Studies of abandoned carts show that the main reason for cart abandonment is the price or unexpected charges during checkout. By including a coupon in abandoned carts, brands can nudge customers into buying. Coupons help people overcome an important barrier to becoming a long-term customer—the initial purchase. Getting someone to pull out their wallet is difficult but with personalized offers, you can facilitate the purchase process to a great extent. The bottom line—including a coupon in an abandonment email gets more people to turn into customers.



Peer reviews are an important consideration for any online shopper. Sharing product reviews in abandoned cart emails instill faith in the product, in turn optimizing conversions. You can leverage reviews and testimonials to strengthen your branding and create FOMO (fear of missing out) among shoppers who abandoned their shopping cart. Incorporating reviews in your abandoned cart emails for specific products can accelerate the process of purchase. When people don't complete a purchase, it might be because they haven't finished their research. Customer reviews in your remarketing email give them the opportunity to know what other customers think about the product they left in the cart.

Smart pop-ups to collect emails

TargetBay’s intuitive pop-ups try to collect emails of new customers who are about to exit the site without completing the purchase.

What makes TargetBay Abandoned Cart Emails special?

Advanced Segmentation & Automation

Laser-sharp focus on target audience makes communication highly contextual and relevant. Advanced automated workflow helps you create and send personalized emails to specific segments.

Easy-to-use automated email workflows

The interface is easy-to-use and you can access the app even when you’re on the go. You have complete control!

Complete Support

Our customer support team will be in touch with you directly and help you through the entire process.

Hundreds of Magento stores are benefiting from TargetBay’s Abandoned Cart Emails

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Magento Abandoned Cart Email Templates

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