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7 Best Practices to Use AI for Content Marketing


We’re pretty sure we all have heard about AI. What is the one thing that comes to your mind when you hear that? 

Many say that artificial intelligence is evolving and ruling every industry, including content marketing. Although this is true, it is a partial truth, especially when it comes to content marketing. 

“Artificial intelligence is not the substitute for human intelligence; it is a tool to amplify human creativity ingenuity.” Fei-Fei-Li, Co-director of Standford Institute for Human-centered Artificial Intelligence and IT professor at the Graduate School of Business.

How many agree with us?

Whatever you do, do it right because that matters. Although you know to use AI for content marketing, you have to know how to use it right.

So, how to use AI in content marketing? No worries! We’ll dive into this article to know the best practices that you can follow. 

7 Best Practices to Use AI in Content Marketing

As AI is earsplitting in the industries around, you should know how to use AI content effectively. Well, when it comes to content marketing, this AI goes hand-in-hand. Most likely, it’s a tough war between AI and Content Marketing.. 

The best way to use it, here we go! 

1. Streamline the purpose 

Although “AI” can generate any type of content, you must streamline the purpose to generating content effectively. As Artificial intelligence doesn’t have empathy or know your goal. 

You might think, what?? Defining the purpose. It is nothing but identifying your target audience’s purpose, goal, and pain point. Then, align the purpose with your AI-generated content. 

The purpose of generating the content can vary. Depending on the purpose, you should know what AI category to use, e.g., blog, ad copy, social media post, email copy, etc.

2. Give a great prompt 

You should know how to use AI for content marketing to the fullest potential. All content writers or creators should seed the correct prompt, such as topic and keywords, to sprout your content.

Because AI is a bot, it gives you what you feed in.

For instance, if you are using ChatGpt to generate blog content using the prompt, you can write,

  • I want you to write blog content for 1500 words on the topic “Email marketing for eCommerce in this competitive market.” Did you get that? 

There, you get an answer from Chatgpt 

  • Absolutely. Let’s dive in (There goes with the blog content) 

This is the general prompt we used here to showcase how you can generate, but still, you can add asking to incorporate keywords, style, tone, etc. You can even ask the AI to write an email copy that gets a high click-through rate. The same goes for generating subject lines as well for more open rates. 

Know the 10 AI email marketing tools

3. Review and Spice up the Content

It’s time to review and edit the generated content. Yes! AI doesn’t have the power of empathy or a humanized version, and it is not necessary for all content to be perfect. 

Although you will get to learn new terms and concepts via AI content, it is important to edit the content according to your audience’s pain points and tone and spice it up for better performance. Agree??

Well, then, if you aren’t satisfied with the quality of the content, you can narrow down your prompt in the AI tool to re-generate it. However, we would say that reviewing and editing your content gives you better reach. 

4. Beware of Plagiarism and Copywriting

The most sensitive and needed part of your content marketing. The word ‘plagiarism’ is a dark room of the content; AI tools aren’t an exception. Though many content creators have their own built-in plagiarism checker, it is good to review and make your content unique so that it doesn’t slip out of its originality. 

As legal issues are arising because of AI in content marketing plagiarism, the best way to stand out with your content is by editing it and making it humanized. Always use AI content marketing as a supporter but not as your full-time writer or editor. 

5. Add the idea of images

There comes a visual part in your content; it can be your long or short-form content or even an email copy. Visuals play a crucial role in grabbing the attention of your audience. 

It is said that 85% of the audience checks their emails on their mobile phones over desktops. So, adding visuals like static images, gifs, and even video can be more effective for the click-through rate and conversions. 

Now, you might be pondering how AI can help in this. We say everything is content. It’s not text, image, or video, and AI can help you suggest the images for the topic or keyword you ask. 

For instance, 

  • Can you suggest an image to add to my email template for “Thank you for purchasing?” 

AI gives you suggestions of images you can add to your email template. If you are not satisfied, you can re-generate or try out with a different prompt. 

6. Use it as a starting point

It is no wonder that AI content is going to be a major work up. Yes! You cannot use that content as it is. It requires all tweaking and editing according to your content marketing strategy. 

Whatever content you create, whether it be a blog, email copy, ad copy, or website content, it should sound like you (human), not a bot. This will help you to maintain your brand content strategy. 

Once you have created your content with AI, don’t stop there. Get on your toes to add additional content with information, statistics, research, quotes, and more information to make it look original and fresh. 

7. Monitor the performance

Getting to monitor the performance is the last and best practice of any process. Then how would we not do it for our content marketing? 

As we said above, everything is content, and tracking the performance of it is the biggest thing you can do to reach the height of success. Well, the monitoring process changes according to the channel. 

For instance, if it is email content, then you have to monitor the performance based on the subject line, open rates, and click-through rates. 

Monitoring the content not only gives you a clear path to do it better but also makes you use AI for content marketing in a right and better way.

All set to use AI for Content Marketing? 

Now, you must be all set to use AI tools for your content marketing. But remember, AI software only assists your human intelligence in content marketing. 

Now you have the seven best practices of AI in content marketing, use those practices effectively to brush up your prompt and get the potential output from the AI tools. 

Picture of Stalia S

Stalia S

Stalia.S, a Content Marketer behind TargetBay's content, explores the dynamic world of eCommerce. She's your go-to expert, passionate about crafting compelling content on email/SMS marketing, customer loyalty, and customer/product reviews. Beyond the digital realm, catch her on adventures, relishing diverse flavors and hitting the drawing board with her comrades.

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