Customer Retention Strategy for Black Friday 2025: A 14-Day Playbook for Loyalty.
Quick Summary 🔍 Retention is overlooked: Only 4.03% of 3,275 Black Friday emails focused on retention, while 95.97% pushed pure…
Quick Summary 🔍 Retention is overlooked: Only 4.03% of 3,275 Black Friday emails focused on retention, while 95.97% pushed pure…
Quick Summary ⏰ Timing matters: The average follow-up email is sent 1.81 days after Black Friday, typically pivoting to Cyber…
Quick Summary ⏰ Start Early for Inbox Advantage: Starting early is your biggest inbox advantage, with campaigns sent 15+ days…
Quick Summary ⏱️ Compressed Sequences: Black Friday email sequences are highly compressed, averaging 3.01 emails over 5 days, making clarity…
Quick Summary ⏳ Longer Teaser Windows: Teaser email windows are expanding, from 11 days in 2024 to 30 days in…
Quick Summary 💡 Simplicity Wins: 77% of Black Friday campaigns focused on broad, clear sales, with numeric discounts like “Up…
Quick Summary We analyzed 5,025 Black Friday-related emails from 1,404 brands over 399 days. Frequent blasting correlates with lower inbox…
Quick Summary Our data shows that Friday between 1 PM and 3 PM is the most reliable inbox window for…
Quick Summary Email bot clicks are automated link scans by security systems that mimic real engagement and distort marketing performance…
Quick Summary Send early afternoon. The Best Time To Send Black Friday Email is 1–3 PM local time, with 1…