3DCART ABANDONED CART EMAIL

Running an Ecommerce store isn’t easy. It takes constant observation and has to put a lot of work on a daily basis to ensure a great shopping experience for the customers. TargetBay’s email automation helps you set up and run winning email campaigns and recover the lost revenue on autopilot.

TargetBay integrates seamlessly with 3dcart

Convert the Almost-lost Shoppers into Your Loyal Customers

Abandonment costs e-marketers about 2 to 4 trillion per year. Given its large impact on revenue, cart abandonment solutions are becoming a priority for e-commerce marketers. TargetBay makes remarketing simple and productive.

abandoned cart email series

Send an Abandoned Cart Email Sequence

While creating an abandoned cart strategy, the first thing to understand is that you 100 percent want to send a series of emails. We would recommend a minimum of 3 emails over a period of a week’s time. Customers who receive multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email. And customers who receive multiple abandoned cart emails have a transaction rate of 44 percent higher than those who didn’t. However, there’s is no actual limit to how many emails you can send if you have the customer’s consent to do so.

Harness the Potential of Customer Reviews

Including reviews and ratings in the abandoned cart email is one of the best ways to encourage purchase. Reviews and ratings influence 88% of customers' purchase decisions. Reviews and testimonials generate social proof, which is the psychological tendency to accept an idea if others express it. If a customer sees that other people have positive things to say about a product that they love, they are more likely to complete the purchase. Integrating customer testimonials is a smart way to improve your current abandoned cart strategy and prevent future cases of shopping cart abandonment.

abandoned cart email with reviews
abandoned cart email with incentives

Cart Abandonment Emails with Incentives are the Way to Go

Test incentives in your emails to identify what your audience responds to best. Incorporating incentives is a great idea because you can recover more carts and gain more sales you wouldn't have otherwise. If you were to offer a discount in your email, it could be the final push they need to complete their purchase. Anyhow, it’s better not to discount too much, too often, as people might come to expect it. If your customers get used to receiving discounts and free shipping every time, they might hold off on buying items at full price because they would rather wait for a discount code.

Dynamic, personalized product recommendations are extremely effective

Rather than showing the same product recommendations in your emails to all of your customers, you can display different product recommendations that are tailored to each individual shopper. Personalized product recommendations in remarketing emails are extremely effective as they convey the right message to the right person at the right time. In fact, adding such features to your remarketing emails can lead to a 30% increase in conversion rates and 35% in click-through rates.

abandoned cart email with recommendations

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