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What To Look For In Mailchimp Competitors If You’re A Shopify Store Owner


Mailchimp is an email marketing service that has been a leader for years now. It allows you to reach out up to 2000 subscribers in the free version, which is one of the de-facto choices for many small businesses looking to build their email lists initially.

However, if you run a business that sells products and services on Shopify, Mailchimp might not be the best fit for your email marketing needs. 

This article will help you understand: the list of the most important characteristics to consider while choosing an excellent Mailchimp alternative for your Shopify store.

Why Mailchimp Is Not the Best Choice For Shopify Stores

mailchimp is not for shopify

There are a lot of reasons why Mailchimp is not the best choice for Shopify stores. Let’s look one by one:

Steep Learning Curve

There is a huge learning curve when you start using Mailchimp. The interface might look similar enough to other popular email service providers and many people think they can use the same emailing techniques for their accounts, but they can’t. 

You have to follow all of Mailchimp’s rules and regulations and customize your emails accordingly. It’s not difficult, but it takes time and patience. 

Email Templates Aren’t So Good

The Mailchimp template library is good for creating and sharing your responsive email templates. However, it’s not easy to create your template in the drag and drop editor. 

You need to know at least the basics of HTML, CSS to make it work more efficiently! If you don’t know any of these languages, don’t worry. There are plenty of Mailchimp alternatives available in the market.

Bit Clunky While Adding Tags

You can’t add tags on contact forms or signups from social media sites, so it’s challenging to segment contacts into segments. Because Mailchimp limits the number of lists you can create, you’ll need to be very systematic in how you manage your contacts

Pretty Poor Support

Mailchimp customer support is pretty poor. Their website has very few resources about how to use the provider or what features are available. However, it’s hard to find any information at all on their site, so you’ll be forced to find help through customer support. 

Also, many users had terrible experiences with Mailchimp customer support via email and phone calls. Many said they wouldn’t recommend using this service due to their poor customer feedback and the lack of helpful information on the website.

High Price Tag

Mailchimp has a wide range of pricing plans, and they recently released a new high-end plan. The prices for this subscription are pretty steep, but Mailchimp thinks that it can justify those costs with its vast list of features and thousands of integrations. 

However, these features and integrations do not make up for this new plan’s extremely high price tag. You can also be comparing Mailchimp’s latest plan with similar plans offered by Mailchimp competitors.

No Vast Collection Of Stock Images

Mailchimp doesn’t offer millions of images as other popular email marketing platforms do. However, this is not enough for significant businesses that want to have their custom design. 

This means that customers need to look elsewhere to find the right free stock photos or hire a professional designer.

The Most Important Characteristics To Consider While Choosing An Alternative To Mailchimp For Shopify

Email Templates

Email marketing is an excellent way for small businesses to stay in contact with clients and potential customers. And, email templates are a perfect option for making your messages more visually appealing while also saving you time when creating future messages.

Most email marketing software platforms, like BayEngage, provide pre-built email templates that users can simply edit if they want to change the wording or design of their email message. This makes it easier than ever before to create beautiful emails with little effort for Shopify.

Customer Support

Customer support is the most important thing for any business. Sometimes, if you are facing some issue or your client is, it will be easy to solve that problem using the customer support.

Sometimes, it is a challenging and time taking process to solve a problem with email marketing software. If you want to make sure that everything runs smoothly, you must contact the customer support team as soon as possible. They will help you out!

When done right, excellent customer support can help you retain existing customers and earn their trust. It can also make you stand out from the competition and inspire confidence in new prospects looking for a reliable solution that will allow them to grow their business.


If you are using an email marketing tool that is not easy to use, it will be complicated to achieve your marketing goals. The email marketing tool that you choose must have an exemplary user interface to be used by everyone in your team. 

To find the best email marketing tool for your needs, start by comparing ease of use with other features such as automation and analytics. You should be able to easily create emails, manage subscribers and analyze data throughout the process. 

This will help you streamline your efforts and save time so you can focus on growing your business.

Affordable Pricing

Email is still one of the best marketing tools for businesses, and marketers continue to spend more on email marketing. Since email list is an excellent asset for businesses. 

With the growing number of subscribers, it’s not surprising why there’s a need for affordable pricing plans in email marketing tools.

But unfortunately, most companies offer expensive pricing plans. This might be fine for bigger businesses but not so much for smaller firms with fewer clients. Finding affordable email marketing tools can help them manage their campaigns effectively. 

Custom Built For Shopify Stores

Email marketing can help to increase sales and connect with customers. However, email marketing platforms designed for other industries often do not fit the needs of Shopify stores.

Ecommerce stores have their own set of challenges when it comes to email marketing. You need to send emails in a timely fashion, track results, and understand what actions your audience takes when presented with certain pieces of content. 

Email marketing services designed specifically for Shopify stores take these factors into account and provide better results than solutions created with other types of businesses in mind.

The Mailchimp Alternative That Is Especially Great For Shopify Stores: BayEngage

mailchimp alternative

Let’s see why BayEngage is the best Mailchimp alternative for Shopify stores.

Email Templates

email templates

BayEngage features over 300+ responsive email templates that you can customize or create your own for various use cases. Moreover, you can experiment with a drag-and-drop editor and dynamic content to make your email campaign as effective as possible.

Customer Support

customer support

BayEngage provides exceptional customer service via chat, email, and phone. Customer service representatives are accessible 24×7 to assist you in growing your business. You can also access help articles at any place and any time.

Ease of Use

ease of use

BayEngage’s intuitive UI allows even inexperienced users to create high-quality email campaigns in a matter of seconds. All you need to do is select the template you like and customize the content as you wish. Moreover,  you don’t need to be a web designer or have any experience designing emails.

Pay Only For Active Subscribers

pay for active subscribers

BayEngage is one of the most affordable email marketing tools available. It’s imposing that there are no limits to your use, even if you’re using the FREE version of this tool. In contrast, as you unlock more functionality in email providers such as Mailchimp, your pricing will rise. Moreover, BayEngage charges only based on the no of active subscribers.

Check the pricing plans.

Custom Built For ShopifyStores

custom built for shopify

BayEngage is an email marketing automation tool for Shopify stores. The BayEngage software can be used to personalize, segment, automate and track your email campaigns even in the free plan. However, BayEngage will help you increase sales and connect with customers in a matter of seconds in your Shopify store.


Mailchimp is a great email marketing platform. But, if you’re a Shopify store owner looking for an alternative, there are a few things to look for. Luckily, we’ve put together these pointers to help you find the best mailchimp alternatives that will work best for your business and your budget.

Moreover, if you’re looking for a Mailchimp alternative for your store to get started quickly, we recommend trying out BayEngage. We offer a free trial, and our plans start at just $10 per month with many exciting features for your Shopify Store.




Janani H is a Content Marketer at TargetBay, an Ecommerce Marketing Cloud used by thousands of online stores across the globe. She enjoys writing about the power of emails in marketing, and when she isn't writing, she can be found riding the Metro and trying out new local foods.

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