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26.Aug.2020 Anto Michael Navin - eCommerce

Importance of Product Reviews in the Ecommerce Industry

In today’s internet era, two things spread like wildfire, namely news, reviews, and ratings. Yes, we live in the knowledge era where opinions and experiences are shared online and single bad customer experience can sometimes ruin an entire brand. Studies have shown that more than 80% of a consumer’s

10.Jul.2020 Mollie Woolnough-Rai - eCommerce

Could Your Current Customers be Your Most Cost-effective Acquisition Channel?

We’re always chasing the next shiny new customer, the next 1,000 social media followers, the next 100 subscriptions – but should we just be focussed on bringing new customers through the digital doors? It turns out that acquiring a new customer can cost five times more than retaining an existing

20.Sep.2019 Kirthika Vijayakumar - eCommerce

Negative user reviews? It’s time to eat those frogs

Negative reviews can scare the living daylights out of several store owners. Oftentimes, businesses feel threatened by unfavorable reviews for a combination of reasons including inability to fully comprehend the problem and wrongly dismissing certain shoppers as being high-maintenance. This article sets

06.Sep.2019 Kirthika Vijayakumar - eCommerce

User Generated Content: The Gift That Keeps On Giving

Typically, customer reviews or user-generated content are unpaid testimonials voluntarily submitted by customers. An online customer review, being the firsthand account of the user’s personal experience, is considered an authentic recommendation. A local consumer review survey conducted by BrightLocal