24.Jul.2017 Krithika Siddharth - eCommerce
eCommerce is growing at a rapid pace and to compete with the competition, you should take a targeted approach and personalize your online marketing techniques. Remember, to build a successful online brand, one should be proactive and create a long lasting relationship with customers.
Design the eCommerce website which is easy to navigate for improved product discovery and customer engagement.
If your eCommerce site doesn’t load in the first 3 seconds, consider the customer is lost forever. Site loading time is crucial for any successful eCommerce store.
When it comes to retail shopping, we have Merchandisers dressing up the mannequin and setting up the store window to attract shoppers into the store. The same principle applies to your eCommerce store as well, a beautiful homepage with product images displayed in a creative manner increases the time a customer spends on the website. Use high quality products for banners and other display.
Only when customers trust you, they will buy from you. Understand what customers need and display it to improve conversions.
Being an online entrepreneur, your biggest asset is the customer database. You cannot have a profitable online store without repeat customers. Building an email list gives you the opportunity to reach out to relevant customers, anytime, to increase the number of orders.
TargetBay lets you design and trigger convincing pop-ups to get the customer email address.
Targeted emails get you $38 return for every $1 spent. It helps to segment your customer database and reach out with a tailor made messages to improve ROI.
Real user reviews work as a testimonial for your website and products. Most shoppers look for reviews before making a purchase decision.
Use TargetBay Review And QA product to reach out to customers and get their reviews.
When free shipping is implemented the right way, you can easily improve conversions by 15-30%. The fact is, you will be losing money when you provide free shipping, but when you imply certain restriction, you can gain much more than what you lose.
You don’t have a sales executive to convince customers in dilemma to make a purchase, but with a efficient use of pop-ups, you get the opportunity to get customer’s attention and get them to convert.
TargetBay behavioral pop-up lets you design and set pop-up triggers to take necessary action needed to display the right content at the right time.
By being a savvy marketer, you can stop 70% of customers from abandoning their cart. Building an efficient cart abandonment strategy helps you reach out to customers back to complete their transactions.
TargetBay Personalization Has Successfully Improved Cart abandonment strategy to 70% of their users. Make use of TargetBay behavioral pop up and email personalization tool to set up the perfect shopping cart abandonment strategy to retain customers and improve conversions.
Shoppers love discounts and promotions. Creating offer mailers and sending it to to targeted customers brings in the necessary traffic and conversions.
TargetBay helps you segment users based on their interest, spending habits, location, buying patterns, etc.
Not all customers get the information they need from the product page. To stop customers from leaving the website to a competition, give them a forum to get their question’s answered. This way, customers can easily get their doubts cleared by your support team. You can also install website, chat tool to reach out to customers instantly.
TargetBay QA module creates the perfect space for customers to ask questions. These questions are also displayed on the product page to help other customers.
Recommend relevant products on the product page and checkout page to upsell and cross sell effortlessly. This helps in increasing the order value of each transaction.
Also, when customers don’t respond or take action in your up selling efforts, send follow up emails along with the recommendation to let customers buy the products later.
The TargetBay product recommendation tool helps in establishing an efficient recommendation strategy. You can display intelligent recommendation not only on any page of the website, but on marketing emails and pop-ups as well.
With new eCommerce store popping up everyday, customers tend to forget us. Let them know you still exist and sell some really cool products by sending win back emails paired with the right offer. Since these customers have already used your website, they are more than willing to come back
Use TargetBay email personalization tool to get customers to easily create a list of customers who have not logged into the website for the last 6 months. Create a win back mailer with the TargetBay pre-defined templates and send the email.
As an eCommerce store owner, you know the importance of paid marketing advertisements and the crucial role it plays in bringing traffic to your website. But paid ads are expensive, if you don’t monitor its performance, you could be losing out a lot of money for empty clicks and impressions.
We live in a social world where shoppers believe that a positive social presence equals to a reputable brand. It means you should not only have an active social media account, but have social mentions where customers talk positively about the product and service.
TargetBay lets you share the reviews customers place on the website to improve the quality of your social presence.