Email marketing has been a staple of the digital marketing industry for quite a long time. Well, the email marketing channel brings various affordable benefits to the eCommerce store, such as personalization, segmentation, automation, potential, direct-to-customer contact, and timely outreach.
However, gone are the days when you could run entire marketing campaigns manually. Nowadays, consumerism is at its peak, which means that there is simply too large of an audience. That’s why tools are required to do the heavy lifting and improve the effectiveness of the marketing campaigns.
In email marketing, you have lots of things to do. You have to research your audience, write the emails, create content to send in the emails, and obtain email listings ufff that’s more of work. To simplify it, today we are going to check out 12 essential tools that are worth investing in to improve various aspects of email marketing.
12 Essential Tools You Need for Your Email Marketing Success in 2024
The tools we have included in this list include content optimizers, content generators, scheduling tools, and even CRMs (customer relationship management tools). Let’s take a look at their functions and why they are good for email marketing success in 2024.
1. TargetBay
TargetBay is one of the top-ranked eCommerce marketing solutions. Though you can find multiple solutions here, we will stick to their email marketing solution. They have named their email marketing product “Bay Engage,” which allows you to automate your email and SMS marketing in one place.
It offers all the top-notch features we can expect from a top-ranked email marketing solution. If you sign up for their Bay Engage product, you will get about 380+ pre-made email templates with a simple drag-and-drop builder that you can use to make your email marketing campaign more authentic and professional.
Apart from email templates, you can design and fully automate your email marketing campaigns here to maximize conversions. For better targeting, segmentation and A/B testing features are also there that you can utilize to test the campaigns over various types of users and customers.
From signup forms to reports, TargetBay is a complete email marketing tool worth investing in 2024. How much you need to invest in here? Below, you will find their pricing plans.
Pricing:
2. Rewording Tool
Rewordingtool.io is a freemium tool for content optimization. It can be used in email marketing to improve the content of the emails themselves or the content that is being delivered through those emails.
Emails need to be expertly written to get the desired effect. Let’s say you write an email to reach out to a customer in relation to a new deal. If this email is not well written, the customers won’t read it.
The email needs to be
- Easy to read
- Consistent in tone and style
- As well as have no grammar errors
With a rewording tool, you can deal with all these things simultaneously. Rewordingtoo.io has a specific mode for improving readability. It also makes the tone consistent, and minor grammar mistakes are removed as well.
This makes your email much easier to read, and your audience will engage with it much more. The tool has two types of plans – Basic and Enterprise (weekly, monthly, and yearly). The weekly plan costs $4, and the monthly plan costs $10 for basic.
Pricing:
3. Aweber
At its core, Aweber is an email marketing tool that lets the user create email lists, design newsletters for sending to the email lists, and automatically analyze the open rate, click-through rate, and other statistics to see what kind of emails are working and which ones are not. The automation also extends to scheduling and sending emails to the customers.
The analysis part is the most important feature of Aweber. Other features of Aweber such as:
- List segmentation
- Split testing
They let you run multiple campaigns at once for different segments of your audience. With the responsive design templates, you can create different types of emails for your entire audience.
The best thing about this tool is that it is not too expensive compared to most other tools. You can check out its pricing below.
Pricing
4. Summarizer
Summarizer.org is a freemium summarizer that can help with email marketing. Just like rewordingtool.io, summarizer.org can improve the content of the emails and the content you are sending through them.
Emails need to be concise and relevant to the subject matter. If they are too long and rambling, they will not attract anyone. However, there needs to be more content that can be changed manually in an email marketing campaign.
With Summarizer.org, you can easily make all of your emails smaller and more concise. This boosts their engagement and ensures that you get favorable results.
Summarizer.org has two modes for creating summaries. The free mode creates extractive summaries, while the paid mode creates abstractive ones.
You can usually get by using the free mode, as it has very generous usage limits. But if you want to get more mileage from the tool, consider using the premium modes. The plan starts at $5/mo, and the business plan is at $35/yr.
Pricing
5. Active Campaign
Active Campaign is a comprehensive email marketing tool. Aside from the usual functions, it also provides the functionality of a CRM (Customer Relationship Management) and automation for most tasks.
This platform is best suited for businesses with large, active mailing lists. One of its core advantages is that it can be integrated with other platforms like Shopify and Zapier.
You can use Active Campaign to email customers you get on these platforms directly.
Some of the benefits offered by Active Campaign include:
- Sending emails on triggers such as purchases and sign-ups.
- It can understand audience personas and create emails that cater to each persona.
- It can analyze the results of an email campaign by monitoring the open rate, click-through rate, and even subscribe/unsubscribe rate.
Pricing
6. Mailerlite
Mailerlite is an email marketing solution for small businesses. This platform provides quite a few different functions that aid in email marketing.
Not only does it provide the usual functions of email marketing, such as trigger-based automatic emails, but there are other features as well. Some of the most prominent features are:
- A simple drag-and-drop landing page builder
- A drag-and-drop website builder
- Email stats analysis
- Provides great signup forms for increasing your email list
The website-building feature is quite unique because most email marketing tools do not offer that. The benefit of this feature is that it is much easier to create your own platform if you are just starting out.
Here are the pricing plans available for Mailerlite.
Pricing
7. HubSpot
HubSpot is one of the most comprehensive marketing tools available today. It offers a built-in CRM along with marketing tools. Of course, that includes email marketing tools as well. Most of these tools are paid for, so you will have to buy a subscription to make the most of them.
Here are some of the important features and functions of HubSpot related to email marketing.
- Email automation
- Email list segmentation
- Powerful editing tools for designing emails
- Pre-built templates
- AI assistance for email content
- CRM integration, which helps track marketing efforts
- Analysis tools for checking whether your efforts are working or not
There is a basic free email marketing plan which is suitable for start-ups and small businesses as well. Its pricing plans are as follows.
Pricing
8. Moosend
Moosend is another powerful email marketing tool. Just like most other tools on this list, Moosend also provides the following functions and features:
- AI content optimizer
- Automation
- Analysis
- Personalization
The AI content optimizer is not limited to the textual content of the email. It can even provide design suggestions and custom product suggestions for specific audiences.
It can also show dynamic content to each customer in the mailing list based on their recent history. For example, if you have integrated Moosend with your Shopify store, you can recommend products your customers have checked out or those related to things they bought.
It can also provide conditional blocks. A conditional block is a part of an email that is either added or removed based on specific parameters fulfilled by the customer. One example is the showcase of abandoned carts and related products.
These blocks will only be added to the email if the customer has added items to the cart without buying them or when they bought something, usually as a pair with another item.
Pricing
9. Drip
Drip is another platform that provides multiple tools for marketing. It has tools for audience segmentation and analysis. It also provides multiple methods of automation for your marketing efforts. It can be integrated with over 100 platforms, which makes it very versatile.
When it comes to its email marketing tools, it offers
- Intuitive designer. You can drag and drop prebuilt product descriptions into your emails.
- It lets you choose from over 50 professionally designed templates for your emails. Of course, you can edit some of these designs to make them more on-brand.
- A/B testing. Since audience segmentation is a thing, A/B testing is automatically on the board.
These features make Drip a must-have for email marketing. The plan starts at $39/mo.
Pricing
10. ConvertKit
ConvertKit is an all-encompassing email marketing tool. It is specifically for individual creators rather than huge businesses and conglomerates. This tool lets an individual blogger, writer, artist, videographer, or creative worker connect with their audience through emails.
With this tool, you can create automatic welcome sequences that teach your audience about your work and how they can make requests and payments. As usual, you also get simple yet powerful tools for designing your emails.
Aside from the standard offerings like:
- Automation
- Analysis
- Audience segmentation
You also get access to nifty features like getting new audiences recommended to you based on the audiences of similar creators using ConvertKit. That is an amazing method of getting new clients that convert.
The plan starts at $15/mo.
Pricing
11. Brevo
Brevo was known as Sendinblue, but it was rebranded in 2023. Brevo is a complete marketing solution, and email marketing is just one aspect. It offers features like:
- CRM
- Designing landing pages and forms
- Trigger-based emails
- And even APIs
It has many different pricing plans depending on how many monthly emails you want to send.
The plan starts at $15/mo for 20,000 emails.
Pricing
12. GetResponse
Yet another full-marketing solution provided, GetResponse has everything you would expect of a standard email marketing tool. You get automatic responses, drag-and-drop designers, audience segmentation, and targeting.
You can use GetResponse for the following prices. GetResponse comes with two types of plans: one is 12 12-month plan that starts at the price of $15.6/mo, and the 24-month plan starts at the price of $13.3/mo.
Pricing
Conclusion
There you have it: 12 Essential tools worth investing in for your email marketing success in 2024. The tools mentioned in this article are very powerful and can massively improve your email marketing campaign success rate if it is utilized properly.
